The Senior Brand Marketing Specialist will develop and execute the comprehensive brand strategy for Ninety Eight's products and services. You will lead cross-functional efforts to build a strong, cohesive brand identity that resonates with the target Web3 user base and positions Ninety Eight as a leader.
JOB RESPONSIBILITIESBrand Strategy & Vision:
- Develop a brand strategy aligned with business objectives and target audience
- Define the brand positioning, value proposition, and messaging framework
- Craft a long-term brand vision and roadmap
Brand Identity & Guidelines:
- Oversee the brand's visual identity and establish a cohesive style guide
- Ensure consistent brand application across all marketing and communications
Integrated Marketing & Campaigns:
- Lead the development and execution of cross-channel marketing campaigns
- Coordinate the creation of compelling content to bring the brand to life
Team Management & Collaboration:
- Lead and mentor a high-performing brand marketing team
- Collaborate cross-functionally to ensure brand alignment
JOB REQUIREMENTS
- 4 -7 years of experience in brand strategy, marketing, and management (in-house and/or agency)
- Proven track record of leading successful brand development and transformations for user-facing products and services
- Exceptional strategic and creative thinking skills to translate complex concepts into impactful brand narratives
- Strong executive-level communication, collaboration, and leadership abilities
- Expertise in data analysis and using metrics to drive brand and marketing decisions
- Experience in building, leading, and inspiring high-performing, cross-functional marketing teams
- Passion and interest in the Web3 industry
- Excellent English proficiency
Preferred Qualifications:
- Previous experience as a senior brand executive at a leading startup or established brand
- Familiarity with emerging technologies and digital trends
WHAT WE ARE OFFERINGAt Ninety-Eight, we believe in providing a comprehensive and rewarding benefits package to our valued employees. We prioritize the well-being and satisfaction of our team members and strive to create a positive and fulfilling work environment. Here are the benefits we offer:
- Semiannual performance-salary review.
- 100% official salary during the probation period.
- 13th-month salary & bonus (Token Bonus/ Investment Allocation)
- Full-paid compulsory insurance according to Vietnam Labor Law
- Premium Healthcare Insurance
- 12 days annual leave & other leaves, as below:
- Birthday Leave: Enjoy 1 day of paid leave to celebrate your birthday with loved ones.
- Charity Leave: Contribute to charitable organizations with 2 days of paid leave per year for volunteer work.
- Well-being Leave: you have 2 days of paid leave to prioritize your physical, mental, and emotional health
- Allowances for transportation, lunch, coffee, and team-bonding
- Provision of Macs/Laptops and other necessary work equipment
- Yearly company trips and team-bonding activities
- Unlimited potential for career growth; budget for training and self-development
- Fantastic working environment with friendly and talented colleagues
- Working hours: 8 hours x 5 days/week (Monday to Friday) with flexible working hours
- A pantry is full of tasty food & beverages.
- Other benefits will surprise you
ABOUT USNinety-Eight is a software company focused in blockchain-technology based in Vietnam. We provide a wide range of services related to the blockchain industry, including trading platforms, wallet services, and decentralized finance (DeFi) products. Our mission is to promote the adoption of blockchain technology and make it more accessible to people around the world. We're committed to building a diverse and inclusive workplace, where employees are encouraged to grow and learn new skills. The company values creativity, collaboration, and a strong work ethic, and is always looking for talented individuals who are passionate about blockchain technology and want to be a part of a fast-growing industry.Website: https://coin98.comIf your CV is suitable for the position, we will send an email to notify you of the next round within 7 days.
Due to the number of received applications, only shortlisted candidates shall be contacted. Thank you for your understanding.
