POSITION DESCRIPTION
ROLE: SR. CREATIVE TEAM (SR. ART DIRECTOR & SR. COPYWRITER)
TEAM: THE KITCHEN NORTH AMERICA
LOCATION: TORONTO (HYBRID - 2 DAYS ONSITE)
ABOUT THE KITCHEN NORTH AMERICA
The Kitchen is the in-house agency for Kraft Heinz. Based in Toronto & Chicago, we’re built to take iconic brands into a new era of marketing, powered by culture, creativity, and collaboration. What makes us different? The way we work. Our team of 90+ Creatives, Strategists, Producers, Designers, and Content Creators work directly with our brand partners to unlock creativity and deliver breakthrough social and digital ideas at the speed of culture.
OVERVIEW
The Kitchen is looking for an award-winning and innovative
Sr.
Art Director and Copywriter Team.
You will be joining a team changing the way Kraft Heinz creates breakthrough creative and experiences.
This Creative team is made up of two dedicated partners whose out-of-the-box ideas and delivery are on the same wavelength and in constant sync. This pair will create a wide range of ideas and creative concepts that stand out and earn attention. The work will range from brand acts that create conversations, to advertising across a range of mediums, to compelling visual stories that stand out on social platforms. This duo will be a key part of a creative process that makes ideas, acts, and experiences that get shared and talked about on social and in the press. Together, you and the team are building a design culture that moves food marketing forward.
As the Sr. Copywriter, you will understand how to craft a headline-inspiring brand act, how to write attention-grabbing copy, and how to tell stories across a diverse range of mediums enabling you to tackle a variety of interesting and exciting challenges. Your experience in a variety of mediums, from traditional to social means that you have a wide lens for solving problems, breaking down norms, and delivering ideas that are interesting and disruptive. You know how to translate insights into copy that make people pay attention. As the Sr.
Art Director, you’ll use your strong concepting and ideation skills to produce great creative ideas and use your strength as a visual storyteller to bring them to life. You’ll translate your ideas (and the team’s concepts) into visuals for social media, digital advertising, and traditional content. You’ll partner with producers to make sure that a wide variety of content is captured and edited in a way that fits the iconic brands you represent. You’ll need a strong understanding of the best-practice design principles for Instagram, Twitter, and Facebook, but you’ll also need to be comfortable breaking them with innovation that captures attention in new ways. Your experience in traditional mediums will help you raise the quality of work for social but also work at a pace that fits the dynamic needs of the digital environment. You’ll use your unique skillset and trained eye to inspire the design team around you. As a team, your work will make a meaningful impact with a multi-talented team in North America (Toronto & Chicago) that blurs the lines of what advertising can be in today’s always-on, socially connected industry.
CORE RESPONSIBILITIES
- CREATIVE IDEATION: Supports the team by creating idea-driven, world-class creative that dares to be better, and encourages the entire team to think bigger, faster, and more innovatively. Develops big ideas with a focus on storytelling, working with your team to push ideas forward and fuel the team’s creative output.
- INNOVATION: Invents and creates cutting-edge ideas. Helps drive social innovation and digital ideas from the team around them with proven fluency in social-first content creation.
- COLLABORATION: Acts with optimism and a love for the next big challenge, works with a creative partner, creative lead, and a team of designers, producers, social media managers and strategists to ensure that The Kitchen is a collaborative place for producing great ideas as one integrated team.
- BRAND STEWARDSHIP: Cares for the tone and spirit of the brands The Kitchen represents, working to ensure the creative tone and social presence of brands are both distinctive and ownable to the brand. Ability to turn brand data into compelling messages and create strategically sound brand stories.
- ADAPTABILITY: Demonstrates resiliency in a dynamic, fast-paced work environment where ideas and opportunities happen fast and require flexibility.
EXPERIENCE & SKILLS
- 4+ years of relevant agency experience with a focus on creative ideation capacity and a proven track record and portfolio of work
- Experience and passion for mentorship of Junior Creatives is an asset. You’ll have the opportunity to support The Kitchen’s Junior talent through our best practices.
- Ability to come up with cutting-edge concepts and executions.
- Ability to navigate ambiguity and simplify complex situations. You are comfortable creating your own brief from an insight for a quick ideation session or to quickly create a concept.
- Experimentation mindset, embracing new creative technologies, media platforms, and trends.
- A high level of curiosity, awareness, and enthusiasm for the unique world of online culture.
- Highly organized with an ability to work under tight deadlines and shifting priorities in a fast-paced environment.
- Proficient using Mac OS, Adobe Creative Cloud (Expert knowledge of Illustrator, Photoshop, and InDesign), SharePoint, Microsoft Word, Excel, and PowerPoint (or Keynote).
- Passion for food and food design with an insatiable curiosity to learn more about it.
- A desire to do award-winning, internationally recognized work.
The Kitchen, Kraft Heinz, and Salt are committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.
