Manager, Performance Marketing

Background

Overview

• Agency Services: brand consulting, creative, content production, digital, experiential marketing field marketing, hospitality, performance marketing, social media marketing, and sponsorship consulting
• Properties – owned-and-operated live sports and lifestyle events and media assets airing on broadcast and digital networks

Responsibilities

• Embody and reflect Intersport’s performance-based culture and commit him/herself and team to the highest standards for all agency work
• Work effectively with cross-functional teams to deliver planning and executional excellence

• Develop and execute a comprehensive performance marketing strategy within business-to-business (B2B) and direct-to-consumer (DTC) industries (e.g. Food & Beverage, Agricultural, Trades, and Lifestyle)

• Guide brainstorming and idea generation sessions with cross-functional teams
• Oversee vendor relationships, including contracts, negotiations and oversight of the deliverables and quality of work

• Manage and optimize paid advertising campaigns across various channels (e.g., Paid Search, Paid Social, and Display) to nurture consumer purchase acquisition within the buying cycle

• Lead CRO efforts to optimize landing pages, user funnels, and user experience to maximize conversion rates and improve customer acquisition efficiency

• Oversee the allocation of the performance marketing budget to ensure maximum ROI while meeting growth targets

• Utilize data-driven insights to make informed marketing decisions, track and report on key performance metrics, and adjust strategies as needed to achieve performance goals
• Act as the authority on client and campaign review debriefings and analyze and evaluate individual programs and tactics
• Oversee points-of-view for current and potential opportunities with Intersport’s Insights and Strategy team
• Work with internal account team to adapt programming with brand, consumer, and in-market learnings

• Implement A/B testing and experimentation to identify opportunities for improvement and refine marketing strategies

• Collaborate with project management, creative, production and digital teams to ensure performance marketing efforts align with the overall client’s strategy and goals

• Stay informed about industry trends, digital best practices and competitor activities to identify growth opportunities and potential threats
• Serve as a subject matter expert on market and related industry trends, emerging technology, and best practices, and proactively communicate insights and experiences with colleagues and clients

• Develop and manage influencer marketing programs and strategic brand partnerships to expand reach and drive performance marketing results

• Oversee all aspects of email nurture marketing campaigns within HubSpot or Sales Force Marketing cloud; develop email nurture workflows, triggers, database segmentation, scheduling, testing, deployment and performance monitoring

• Work collaboratively with all members of integrated team
• Manage, train, and mentor the junior-level team member(s) with responsibility for goal setting, feedback, and constructive guidance
• Ensure supporting team members produces quality work, including research and competitive analysis

Qualifications

• Minimum four (4) years’ experience in a performance marketing role at an agency, brand, media company, or related organization
• Demonstrable success in managing performance marketing initiatives across multiple programs
• Strong understanding of digital marketing channels, including paid search, social media advertising, display advertising, and affiliate marketing (e.g., Google Ads, Facebook Ads), SEO, SEM, and CRO
• Strong analytical skills with proficiency in marketing analytics tools and data-driven decision-making using performance marketing platforms and tools, such as Google Ads, Facebook Ads Manager, Google Analytics, and marketing automation software
• The ability to present persuasively to gain internal alignment and communicate effectively with senior-level clients and decision-makers
• Ability to manage several clients and oversee account team in the midst of multiple programs/projects concurrently in a fast-paced and high-intensity work environment
• Proven effectiveness in managing and mentoring junior team members
• Application of superior prioritization and time-management skills
• Ability to work independently and as part of a team
• Proactive, team player with a strong work ethic
• Exemplary written and oral communication skills with proficiency in PowerPoint, Word, Exce
• Ability to travel for business as needed