For over 30 years, Beghou Consulting has been a trusted adviser to life science firms. We combine our strategic consulting services with proprietary technology to develop custom, data-driven solutions that allow life sciences companies to take their commercial operations to new heights. We are dedicated to client service and offer a full suite of consulting and technology services, all rooted in advanced analytics, to enhance commercial operations and boost sales performance.
We are seeking a talented and driven Digital Marketing Senior Consultant to join our team and lead our digital marketing efforts within the life sciences B2B sector. The ideal candidate will have a strong background in managing various digital marketing channels, including social media, email, website, LinkedIn, SEO, PPC advertising, and analytics. This role requires exceptional communication skills, a deep understanding of B2B marketing principles, and proficiency in a variety of digital marketing tools and platforms.
This role offers broad exposure within a high growth global company in a collaborative team environment.
We'll trust you to:
- Manage and optimize our social media channels, including but not limited to LinkedIn, X, and Facebook, to enhance brand visibility and engagement within the life sciences B2B sector.
- Manage and grow our customer database (HubSpot) and customer engagement across channels.
- Develop and manage our email program, including newsletters, third party partnerships, nurture campaigns, and more.
- Collaborating with marketing team and thought leaders on the management and regular updating of our website and blog using WordPress format, ensuring content is relevant, engaging, and optimized for SEO.
- Develop and execute corporate LinkedIn strategies, including managing our corporate profile, creating engaging content, and leveraging LinkedIn advertising to reach targeted audiences.
- Implement SEO best practices to improve website visibility and drive organic traffic, staying updated on search engine algorithms and industry trends.
- Manage PPC advertising campaigns, specifically Google AdWords, to drive targeted traffic and generate leads.
- Utilize metrics and analytics tools to track and analyze the performance of digital marketing campaigns, providing insights and recommendations for optimization.
- Create targeted account-based marketing campaigns by identifying and understanding key personas within the industry, and developing engaging content tailored to their needs and interests.
- Collaborate with internal teams, including sales and marketing, to align digital marketing initiatives with overall business goals and objectives.
You'll need to have
- Bachelor's degree in marketing, Business Administration, or a related field; master's degree preferred.
- At least 8 years of experience in digital marketing roles, preferably within the B2B sector and specifically within the life sciences industry.
- Proficiency in managing social media channels, website content management systems (CMS), and digital marketing tools such as WordPress.
- Expertise in LinkedIn marketing, including corporate profile management and LinkedIn advertising.
- Strong understanding of SEO best practices and experience implementing SEO strategies to improve website visibility and traffic.
- Hands-on experience with PPC advertising platforms, particularly Google AdWords, including campaign setup, optimization, and performance tracking.
- Proven ability to analyze metrics and analytics data to track campaign performance and make data-driven decisions.
- Excellent communication skills, both written and verbal, with the ability to create engaging content tailored to specific target audiences.
- Ability to work collaboratively in a fast-paced, dynamic environment, and to manage multiple projects simultaneously.
What you should know:- We treat our employees with respect and appreciation for both their contributions and their individuality.- We value our employees' diverse talents and abilities, fostering a supportive, collaborative, and dynamic work environment that encourages professional and personal growth.- You will have the opportunity to collaborate with and learn from colleagues at all levels of the organization, promoting teamwork and success in every project.- We have had steady growth throughout our history because the people we hire are committed not only to delivering quality results for our clients but also to becoming leaders in sales and marketing analytics.Apply for this job
