ROLE: JR. SOCIAL ANALYST
TEAM: THE KITCHEN NORTH AMERICA
LOCATION: TORONTO (HYBRID)
COMPANY OVERVIEW:
Welcome to The Kitchen by Kraft Heinz – the in-house agency taking marketing into a new era. With bases in Toronto and Chicago, we're not just a team; we're culinary pioneers blending culture, creativity, and collaboration. Join our 90+ crew of Creatives, Strategists, Producers, Designers, and Content Creators. Together with our brand partners, we unlock creativity at the speed of culture, turning brands into icons with breakthrough social and digital ideas. Come be part of a team where passion meets innovation, crafting experiences that leave a lasting impression—one spicy idea at a time.
ROLE OVERVIEW:
The Jr. Social Analyst is a data-driven, insights-led media strategist with hands-on analytics reporting experience. You should be a natural collaborator, with strong presentation, organizational and strategic thinking skills. You have comprehension of the digital media landscape and a proactive nature, combined with high attention to detail. You value curiosity and are on top of current and emerging trends in the world of digital media.The Jr. Social Analyst will work directly with the social media analysts and Sr.
Performance Analyst and serve as a primary, daily point of contact pertaining to performance metrics, including but not limited to organic & paid social and social listening.You will need to be proficient in spotting patterns in data and transforming them into actionable insights. This includes understanding various brand goals and a solid understanding of analytics tools for measurement.
RESPONSIBILTIES:
- REPORTING:
- Assist with dashboard validity and details related to content pillars, social conversations, trends, audience insights, brand KPI’s
- Assist with timely (monthly, quarterly, annual) and accurate reporting, analysis, and key insights of social media reports for a variety of brands and campaigns across all key channels
- Provide one-on-one team support to individuals for our social media tools and provide ad-hoc support to the team when needed
- SOCIAL MEDIA EXPERTISE:
- Trends – Stay up to date on the latest social and digital media trends, best practices, and technologies and how they relate to reporting
- SOCIAL PLANNING:
- Work with analyst and strategy team to set benchmarks, KPIs and goals for briefs and campaigns
- Engage in key industry conversations on social channels and be a thought-leader, ready to start new conversations that will drive brand performance on social
- SOCIAL PLAYBOOK SUPPORT:
- Work with strategy team to ensure brand playbooks reflect up to date brand and channel goals
EXPERIENCE & SKILLS:
- Minimum 1 year relevant experience in agency performance analytics, digital strategy or SMM role
- Ability to write in-depth, actionable insights based on data, translating insights into actionable recommendations for brands, creative and strategy teams
- Interest in digital media analytics
- Experience reporting on following channels Facebook, Instagram, TikTok, Pinterest, Reddit, Twitter
- Familiarity with reporting tools (i.e. Khoros, Sprout Social etc.)
- Ability to self-manage, juggle multiple priorities, and pay strong attention to details
- High attention to detail
- Excellent communication skills (both written and verbal)
- Demonstrated creative and innovative thinker, with the ability to take ownership of tasks and drive projects through to completion
The Kitchen, Kraft Heinz, and Salt XC are committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.
