WHO WE ARE
Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full service media planning & buying agencies in the nation. Together with our network partners in UK and Germany, we are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget.
And, we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to everything and have one of the leading analytics groups in the industry committed to uncovering data insights to drive solutions. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleague‘s professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we‘ve been the top ranked media agency named to Ad Age’s Best Places to Work for the past five years in a row.
In the US, we have offices in New York and Philadelphia and team members across 25+ states. Our client roster includes US Bank, White Castle, NASCAR, Invesco, Planet Fitness, Newell Brands, American Cancer, Illva Saronno, Edible (Arrangements), Teramana, Lightbox, and more.
YOUR ROLE
We are looking for a passionate, collaborative, and adaptable Measurement Lead to join Redbox, Crossmedia’s analytics and business intelligence team. We are an integrated analytics practice that empowers our clients to make media investment decisions by understanding the dynamic between building their brands and driving performance.Our clients look to us to design media measurement that holds media accountable, informs budget optimization, and quantifies business impact. As a Measurement Lead you will drive day to day analytics excellence for our clients.
You will help promote data driven decision making across the agency and with our clients.You will partner with senior clients to translate their business objectives into actionable measurement frameworks. These include identifying the right metrics to measure, selecting and executing an analytics methodology, and developing an optimization plan. Crossmedia’s measurement solutions determine incrementality, are holistic (cross channel and full funnel), and focus on business outcomes rather than vanity metrics. The Measurement Lead will interpret results, provide insight, and determine a recommended course of action. You will bring measurement to life for our clients through storytelling, data visualization, and reporting.
RESPONSIBILITIES
- Develop strong relationships with clients built on trust and expertise.
- Advise clients on measurement best practices and any evolving trends.
- Create and maintain actionable measurement frameworks leveraging advanced analytical approaches.
- Transform data into engaging visuals and compelling stories. You will bring data and research to life for clients and choose the best visuals and mediums to deliver the message.
- You will be the expert in senior client meetings. You are expected to guide the discussion, present findings and recommendations, and simplify advanced analytics.
- Work with our media team to understand historical media performance, optimal media budget, and allocate budget across multiple media channels
- Mentor and help junior team members to learn and grow.
REQUIREMENTS
- 12+ years of experience in marketing analytics and measurement
- Hands on experience with media measurement approaches including marketing mix modelling (MMM), multi-touch attribution (MTA), experimentation, and brand lift studies.
- Knowledge of statistical techniques (multivariate regression, optimization, clustering, forecasting)
- Understanding of the media measurement landscape: who the key players are along with the pros and cons of each.
- Experience creating data visualizations in support of decision making and data storytelling in platforms like Tableau, PowerBI, or Looker.
- Familiarity with programming languages is a plus (R, Python, dbt, SQL) is a plus
CROSSMEDIA BENEFITS
Our principles of Trust, Reason and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional and professional well-being of our people, including:
- Work from anywhere flexibility including hybrid/remote office options to empower you to work your way
- Open PTO policy and paid sabbaticals at significant milestone anniversaries
- Fully-funded healthcare options and agency-wide physical & mental health support
- 401(k) with company match, student loan relief program and financial counseling support
- Generous paid parental leave policy
- Life milestone recognition & support
- The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
- Cell phone/tech reimbursement
- Student Loan payment plan
- Tuition reimbursement
- And burgers – lots and lots of burgers
COMMITMENT TO DIVERSITY AND INCLUSION
Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.Location: We are ideally seeking a candidate who has proximity to our NY office. We offer a hybrid setting with working onsite at our NYC office, as well as the flexibility to work from home. Salary: $160,000 - $200,000.
Commensurate with experience. Compensation is determined on the skills, qualifications, certifications, tenure in the industry and experience of the applicant along with the requirements of the position.
CROSSMEDIA BENEFITS
Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including:
- Work from anywhere flexibility including hybrid/remote office options to empower you to work your way
- Open PTO policy and paid sabbaticals at significant milestone anniversaries
- Fully-funded healthcare options and agency-wide physical & mental health support
- 401(k) with company match, student loan relief program and financial counseling support
- Generous paid parental leave policy
- Life milestone recognition & support
- The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
- Cell phone/tech reimbursement
- Student Loan payment plan
- Tuition reimbursement
- And burgers – lots and lots of burgers
COMMITMENT TO DIVERSITY AND INCLUSION
Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law. All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities.
Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with Federal and State Laws).Continued employment remains on an “at-will” basis.” Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990. Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:
- Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time.
- Ability to stand, bend, and reach
- Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
- The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.
- The ability to observe details at close range (within a few feet of the observer).
In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com.
