Who We Are
As a 100% independent and 100% employee-owned agency, we are driven by an independent spirit and believe in the power of the collective. We foster a culture that enables and expects all departments to make our brands impossible to ignore.
What You’ll Do
As a Media Manager in the Digital Investment department, you will manage and execute strategic social media paid strategies for a large American supermarket chain. The role requires a broad range of skills, including collaboration with an integrated team to guide strategic social buying on various platforms, identifying targeting tactics based on campaign briefs, and defining media goals measured against precise KPIs and ongoing internal and client education. The role requires a commitment to driving innovative paid media solutions and flawless execution.
Responsibilities
- Lead paid social media buys and tactical recommendations, including audience strategy, flighting, and budgets
- Manage end-to-end campaign execution, including budget allocation, audience targeting, and performance optimization across Facebook, Instagram, Pinterest, LinkedIn and Snapchat
- Schedule, maintain, and monitor ad delivery to ensure the successful deployment of ads
- Partner with the strategy department to develop actionable insights for internal stakeholders and clients on emerging digital and social ad technologies
- Provide analysis and develop optimization recommendations based on KPIs for paid social media campaigns
- Track and analyze the performance of media buys to effectively acquire customers at acceptable KPIs
- Develop a deep understanding of audience buying, leveraging a variety of tools with first and third-party data
- Maintain media client and vendor relationships and serve as the primary contact for specific projects
- Prepare, research, and present paid social media plans working with a variety of internal and external platform partners
- Lead client work sessions for various platforms and campaigns-continually bringing new thinking and guiding business objectives
- Assists the Supervisor in managing Assistants and Coordinators on the account. Mentor, train, and empower team members
Qualifications
- 2-4 years of experience in digital media buying and/or planning at a media agency or other social buying platform is preferred
- In-depth knowledge and experience navigating Facebook, Instagram, Pinterest, LinkedIn and Snapchat ad dashboards, and third-party optimization tools
- 2-3 years of experience building and managing campaigns on Facebook, Pinterest, LinkedIn and Snapchat Ads Manager
- Bachelor’s degree in any field required with a focus on advertising, communications, journalism, or social media preferred
- Demonstrates success in developing and executing social/digital media campaigns with paid media on various social platforms
- Overall understanding of the media landscape including all digital and traditional media channels
- Effective time management and organizational skills, as well as strong attention to detail
- Ability to communicate effectively with internal and external stakeholders
- Ability to understand client's business objectives and how they translate into media objectives and strategies
- Strong knowledge of interactive marketing concepts and best practices
- Strong mathematical skills required
- Proficient in working with Microsoft Office applications, with strong Excel and PowerPoint skills
- Excellent verbal and written communication skills; excels at working cross-functionally
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