As the
Growth Marketing Manager at FinQuery, you will have a key role in driving our company's growth by implementing effective strategies across all stages of the customer journey —from building top-of-funnel awareness to optimizing conversion rates, encouraging upsells, and generating referrals. You will spearhead innovative marketing strategies to drive business growth via acquisition, conversion, and expansion for prospects and customers across our product suite, which ranges from product-led to sales-led solutions.You will work closely with the sales and product teams to understand customer needs and behaviours, and use this information to inform marketing campaigns and promotions.
The ideal candidate has a strong background in growth marketing, experience working with SaaS products, and is passionate about leveraging data to drive business results.
What you will be doing:
- Track the entire customer lifecycle of self-service products including demand generation, conversions, adoption, and up-sell potential
- Develop proven tactics to increase customer engagement and acquisition while driving down cost of acquisition
- Constantly test and optimize experiences and messaging to increase conversion and product engagement
- Use analytical skills to refine and improve user experience
- Set reporting framework, goals, and achieve target KPIs
- Be responsible for all performance reporting
- Conduct keyword research and identify opportunities
- Light web development support including implementing approved SEO website changes, posting blogs to WordPress, and performing website audits to support roadmap for on-page optimization
- Conduct all business in accordance with FinQuery policies and procedures
- All other duties as assigned.
What experience and skills we need you to have:
- 3 years of growth marketing experience for product-led SaaS company with a low touch / no touch sales model
- Self-starter with experimental and analytical mindset
- Proven experience working well and being an influencer in cross-functional teams
- Understanding of how B2B marketing teams operate
- Strong Salesforce and Marketing Automation experience
- Basic proficiency in HTML and CSS
- Experience using analytical tools to report on performance
- Bachelor’s degree in Marketing, Communications, Computer Science, or other related field
Benefits:
- Flexible PTO (including 11 holidays and your birthday off)
- 401(k) plan with employer matching
- Great health benefits with multiple plan option
- Option to choose between in office, fully remote, or a hybrid work environment for all employees
- Sabbatical program (4 weeks after 5 years of service)
- Casual dress environment (when in office)
- Catered lunches every Tuesday and Thursday
- Company events each quarter
- Signing stipend for a work-from-home setup
- Free gym membership at our office
- Annual employee development program stipend of $2,000 for each employee
- Flexible parental leave with 10 weeks paid leave for ALL new parents
- Fertility/adoption assistance
- Annual tutoring stipend for your children
- Mentorship program available immediately
- Regular team outings
- Advancement opportunities based on results, not politics
- Culture that emphasizes inclusiveness driven by our REDI Committee
About Us
FinQuery is an innovative contract & spend intelligence company whose solutions are used by over 7,000 organizations worldwide. What sets us apart is that we’re the only provider offering complete visibility into an organization’s largest areas of spend – leases, software subscriptions, and other financial contracts – all in one platform.Our platform provides our customers with unprecedented insight that drives informed decisions on their largest areas of spend and allows organizations to solve problems that matter for their business.FinQuery is an equal opportunity employer to all persons, free from restrictions and prejudice based upon race, color, creed, religion, sex, domestic relationship status, parental status, family status, sexual orientation, national origin, gender identity, age, and disability status.
FinQuery maintains a drug-free workplace.Apply for this job
