Digital Marketing Manager (B2B, Full Time)

overproofMiami, Florida, United StatesOnsite

This job is no longer open

Overproof is seeking a highly motivated Digital Marketing Manager focused on driving effective lead generation through innovative digital marketing strategies. This role is a perfect fit for an individual who excels in combining creative ideas with analytical skills to attract and engage target audiences, ultimately fueling the sales pipeline. Reporting to the Senior Marketing Manager and collaborating closely with the Senior Sales Manager and Marketing Coordinator, you will play a key role in the design and management of campaigns that not only capture attention but also convert leads. Your responsibilities will include developing SEO strategies and compelling CTAs, developing and executing paid and organic social media campaigns, creating and optimizing landing pages and campaign assets, and conducting A/B testing to maximize budget efficiency. Additionally, you will be instrumental in streamlining lead qualifying processes, setting appointments, and implementing lead nurturing and automation tactics. This position offers a unique opportunity to significantly contribute to Overproof's digital footprint and to directly impact our lead generation and conversion success in a dynamic, AI-driven business environment.

Strategy:

Develop strategies and key objectives for various ad campaign formats, ensuring alignment with business goals and lead generation targets.Formulate strategy for website lead generation via HubSpot CTA manager, including pop-ups, banners, slide-ins, and exit forms.Propose monthly budgets and optimize resource allocation for maximum impact adhering to CPL goals.Define precise target audiences based on market research and segmentation analysis.Implement SEO keyword strategy and create compelling CTAs to improve conversion rates.Develop and oversee lead generation strategies, including creating and managing lead nurture and scoring models, to improve lead quality and conversion rates and enhance the effectiveness of the marketing funnel.

Execution:

Design and manage digital marketing campaigns, ensuring effective campaign execution.Craft persuasive copy for campaigns and landing pages, tailoring messages to resonate with target audiences.Develop landing pages and manage campaign-specific digital assets for a cohesive brand presentation.Conduct ongoing A/B testing of channels, ad formats, copy, visuals, and strategies to refine campaigns based on performance analysis.Collaborate with the content manager to produce assets that visually engage and drive action.Create tracking links with UTM parameters and manage lead generation forms for campaigns.Execute and launch ad campaigns on platforms such as LinkedIn, Meta, Google, Hubspot CTA, and others using campaign managers.Implement lead qualifying processes, appointment setting, and manage lead nurturing campaigns using automation tools.Lead the execution of email marketing campaigns aligned with the lifecycle marketing roadmap, focusing on customer onboarding, engagement, retention, and renewal efforts to drive business objectives.

Reporting:

Manage reporting dashboards on Hubspot detailing campaign outcomes, progress toward objectives, and insights for enhancements.Monitor and analyze data for A/B testing results and budget optimization.

Requirements:

Proven track record in successful digital ad campaign execution.Proficiency in sales copywriting, SEO optimization, and campaign asset creation.Strong experience with A/B testing, budget optimization, and campaign performance analysis.Familiarity with campaign managers on platforms like LinkedIn, Meta, Google, etc.Ability to manage lead nurturing processes and automate marketing efforts effectively.Previous exposure to the B2B SaaS industry is advantageous.Self-motivated, organized, and capable of managing responsibilities independently.Degree in Marketing, Advertising, Communications, or a related field.Minimum of 4 years of relevant work experience.Hubspot certifications: Marketing Software: Learn all things Marketing Hub / Inbound Marketing OptimizationHere’s why Overproof stands out:Market Momentum: We recently closed our Series A round, showcasing strong investor confidence and providing the resources needed to fuel our rapid growth and innovation.Top-Tier Talent: Our team is made up of A-players, many of whom have been with us since day one and are personally invested in our success.

This rare level of buy-in highlights the belief in our potential and the strong culture we've built.Stability and Culture: With an exceptionally low turnover rate, (with an average of less than 1 person leaving the team voluntarily per year), our supportive and engaging work environment ensures that employees feel valued and motivated.Innovative Environment: We foster creativity, experimentation, and continuous improvement. Working in a collaborative startup environment means your voice will be heard, and your contributions will drive our collective success.Career Advancement: With our growth trajectory, there are ample opportunities for recognition, professional development, and leadership advancement.

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Apply With Resume *First Name*Middle NameLast Name*Email*MobilePhonePlace of residence:*Social Network and Web LinksProvide us with links to see some of your work (Git/ Dribble/ Behance/ Pinterest/ Blog/ Medium) + SalaryWhat are your salary range expectations?* Employer + Add Employer Education + Add Education Screening QuestionsAre you legally authorized to work in United States?*How many years of experience do you have in the beverage industry?*Will you now or in the future require sponsorship for employment?*

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This role is a perfect fit for an individual who excels in combining creative ideas with analytical skills to attract and engage target audiences, ultimately fueling the sales pipeline. Reporting to the Senior Marketing Manager and collaborating closely with the Senior Sales Manager and Marketing Coordinator, you will play a key role in the design and management of campaigns that not only capture attention but also convert leads. Your responsibilities will include developing SEO strategies and compelling CTAs, developing and executing paid and organic social media campaigns, creating and optimizing landing pages and campaign assets, and conducting A/B testing to maximize budget efficiency.

Additionally, you will be instrumental in streamlining lead qualifying processes, setting appointments, and implementing lead nurturing and automation tactics. This position offers a unique opportunity to significantly contribute to Overproof's digital footprint and to directly impact our lead generation and conversion success in a dynamic, AI-driven business environment.<div> </div><div><span style="font-size:9pt;font-family:Montserrat,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Strategy:</div><span style="font-size:9pt;font-family:Montserrat,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Develop strategies and key objectives for various ad campaign formats, ensuring alignment with business goals and lead generation targets.<span style="font-size:9pt;font-family:Montserrat,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Formulate strategy for website lead generation via HubSpot CTA manager, including pop-ups, banners, slide-ins, and exit forms.<span style="font-size:9pt;font-family:Montserrat,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Propose monthly budgets and optimize resource allocation for maximum impact adhering to CPL goals.<span style="font-size:9pt;font-family:Montserrat,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Define precise target audiences based on market research and segmentation analysis.<span style="font-size:9pt;font-family:Montserrat,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Implement SEO keyword strategy and create compelling CTAs to improve conversion rates.<span style="font-size:9pt;font-family:Montserrat,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Develop and oversee lead generation strategies, including creating and managing lead nurture and scoring models, to improve lead quality and conversion rates and enhance the effectiveness of the marketing funnel.<div> </div><span style="font-size:9pt;font-family:Montserrat,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Execution:<span style="font-size:9pt;font-family:Montserrat,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Design and manage digital marketing campaigns, ensuring effective campaign execution.<span style="font-size:9pt;font-family:Montserrat,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Craft persuasive copy for campaigns and landing pages, tailoring messages to resonate with target audiences.<span style="font-size:9pt;font-family:Montserrat,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Develop landing pages and manage campaign-specific digital assets for a cohesive brand presentation.<span style="font-size:9pt;font-family:Montserrat,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Conduct ongoing A/B testing of channels, ad formats, copy, visuals, and strategies to refine campaigns based on performance analysis.<span style="font-size:9pt;font-family:Montserrat,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Collaborate with the content manager to produce assets that visually engage and drive action.<span style="font-size:9pt;font-family:Montserrat,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Create tracking links with UTM parameters and manage lead generation forms for campaigns.<span style="font-size:9pt;font-family:Montserrat,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Execute and launch ad campaigns on platforms such as LinkedIn, Meta, Google, Hubspot CTA, and others using campaign managers.<span style="font-size:9pt;font-family:Montserrat,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Implement lead qualifying processes, appointment setting, and manage lead nurturing campaigns using automation tools.<span style="font-size:9pt;font-family:Montserrat,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Lead the execution of email marketing campaigns aligned with the lifecycle marketing roadmap, focusing on customer onboarding, engagement, retention, and renewal efforts to drive business objectives.<div> </div><span style="font-size:9pt;font-family:Montserrat,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Reporting:<span style="font-size:9pt;font-family:Montserrat,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Manage reporting dashboards on Hubspot detailing campaign outcomes, progress toward objectives, and insights for enhancements.<span style="font-size:9pt;font-family:Montserrat,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Monitor and analyze data for A/B testing results and budget optimization.<div> </div><span style="font-size:9pt;font-family:Montserrat,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Requirements:<span style="font-size:9pt;font-family:Montserrat,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Proven track record in successful digital ad campaign execution.<span style="font-size:9pt;font-family:Montserrat,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Proficiency in sales copywriting, SEO optimization, and campaign asset creation.<span style="font-size:9pt;font-family:Montserrat,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Strong experience with A/B testing, budget optimization, and campaign performance analysis.<span style="font-size:9pt;font-family:Montserrat,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Familiarity with campaign managers on platforms like LinkedIn, Meta, Google, etc.<span style="font-size:9pt;font-family:Montserrat,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Ability to manage lead nurturing processes and automate marketing efforts effectively.<span style="font-size:9pt;font-family:Montserrat,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Previous exposure to the B2B SaaS industry is advantageous.<span style="font-size:9pt;font-family:Montserrat,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Self-motivated, organized, and capable of managing responsibilities independently.<span style="font-size:9pt;font-family:Montserrat,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Degree in Marketing, Advertising, Communications, or a related field.<span style="font-size:9pt;font-family:Montserrat,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Minimum of 4 years of relevant work experience.<span style="font-size:9pt;font-family:Montserrat,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Hubspot certifications: <a href="https://academy.hubspot.com/courses/hubspot-marketing-software?library=true&library=true" style="text-decoration:none;" rel="noreferrer"></a><a href="https://academy.hubspot.com/courses/hubspot-marketing-software?library=true&library=true" rel="noreferrer" style="text-decoration:none;"><span style="font-size:10pt;font-family:Montserrat,sans-serif;color:#1155cc;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Marketing Software: Learn all things Marketing Hub</a><span style="font-size:9pt;font-family:Montserrat,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">  / <a href="https://academy.hubspot.com/courses/inbound-marketing-optimization?library=true&=" rel="noreferrer" style="text-decoration:none;"><span style="font-size:10pt;font-family:Montserrat,sans-serif;color:#1155cc;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Inbound Marketing Optimization</a><div> </div><span style="font-size:9pt;font-family:Montserrat,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Here’s why Overproof stands out:<span style="font-size:9pt;font-family:Montserrat,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Market Momentum<span style="font-size:9pt;font-family:Montserrat,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">: We recently closed our Series A round, showcasing strong investor confidence and providing the resources needed to fuel our rapid growth and innovation.<span style="font-size:9pt;font-family:Montserrat,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Top-Tier Talent<span style="font-size:9pt;font-family:Montserrat,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">: Our team is made up of A-players, many of whom have been with us since day one and are personally invested in our success.

This rare level of buy-in highlights the belief in our potential and the strong culture we've built.<span style="font-size:9pt;font-family:Montserrat,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Stability and Culture<span style="font-size:9pt;font-family:Montserrat,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">: With an exceptionally low turnover rate, (with an average of less than 1 person leaving the team voluntarily per year), our supportive and engaging work environment ensures that employees feel valued and motivated.<span style="font-size:9pt;font-family:Montserrat,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Innovative Environment<span style="font-size:9pt;font-family:Montserrat,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">: We foster creativity, experimentation, and continuous improvement.

Working in a collaborative startup environment means your voice will be heard, and your contributions will drive our collective success.<div><span style="font-size:9pt;font-family:Montserrat,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Career Advancement<span style="font-size:9pt;font-family:Montserrat,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">: With our growth trajectory, there are ample opportunities for recognition, professional development, and leadership advancement.</div>", "datePosted" : "2024-07-22 21:55:26 UTC", "employmentType" : "FULL_TIME", "remote" : "false", "hiringOrganization" : { "@type":"Organization", "name":"Overproof" }, "jobLocation" : { "@type": "Place", "address": { "@type": "PostalAddress", "streetAddress": "", "addressRegion": "Miami", "postalCode": "", "addressLocality": "", "addressCountry": "United States of America" } } } var translation = { 'employer_title': `Designation`, 'employer_company': `Company/Business name`, 'employer_start_date': `Start date`, 'employer_end_date': `End date`, 'employer_is_current': `I currently work here`, 'employer_summary': `Summary`, 'employer_remove': `Remove this employer`, 'education_degree': `Degree`, 'education_field_of_study': `Field of study/major`, 'education_school_name': `Institution/school name`, 'education_start_date': `Start date`, 'education_end_date': `End date`, 'education_is_current': `Currently pursuing`, 'education_grade': `Grade`, 'education_remove': `Remove this degree` };

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Life at overproof

Overproof is a business intelligence company that helps customers in the beverage alcohol industry create, execute and analyze winning brand strategies. We are on a mission to level the playing field in the heavily monopolized beverage alcohol industry, and give anyone with a dream â€“ regardless of company size â€“ the power to plan for the future of their business and brand. Overproof's commercial planning and brand management platform gives customers access to data, insights, methodologies, networks and tools that help build business success.

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