ApplyDescription
The primary role of the Programmatic Media Manager is to lead the development of activation plans and the implementation of digital performance and brand building media campaigns across programmatic display, video and e-commerce media. The Programmatic Media Manager will have a basic understanding of the capabilities of each of the programmatic channels and the technology platforms. The Programmatic Media Manager will be responsible for building, executing and reporting on client plans.The Programmatic Media Manager will work closely with other members of the Integrated Media & Strategy team, Client Engagement directors, project managers, and the Analytics and Performance team in all functions of the job — being a positive bridge across the agency and an active champion for the discipline.
Essential Duties & Responsibilities as Programmatic Media Manager
- Become one of the agency’s experts on programmatic media activation
- Spearhead innovation across programmatic media channels to drive campaign performance
- Actively advise clients and fellow Wray Ward team members
- Contribute to building and managing the agency’s media tech stack, determining the right platforms and partners for our clients’ businesses and delivering better performing work across programmatic media
- Develop and execute the activation of paid programmatic media campaigns
- Be responsible for recommending channel spend as part of overall program objectives to meet campaign KPIs
- Maintain knowledge of clients’ businesses, competition and latest industry news and trends
- Effectively lead client conversations and relevant measurement reporting meetings when senior programmatic team members are not present
- Work with the Analytics & Performance Associate Director to develop analytic reports and dashboards that monitor campaign outcomes and performance
- Manage campaign progress and measurement process for assigned accounts across multiple campaigns
- Analyze performance trends and work with the team to recommend optimization strategies and approaches
- Communicate campaign progress to other team members, executives and clients through active participation in the preparation and distribution of client performance reports and presentations
- Collaborate with the team members on new opportunities to drive results through audience and program analysis
- Support ongoing cross-company Lunch & Learns for the Connections team, Client Engagement directors and project managers
- Participate in the creation of proposals for new and existing clients, and support new business efforts as needed
- Support client engagement directors with report explanations and campaign performance updates
Communication Skills
- Foster internal and client relationships, demonstrating an ability to lead, a passion for the work, diplomacy, flexibility and poise under pressure
- Communicate clearly with team members, clients, vendors and partners regarding project objectives and deliverables
- Solve challenges in a manner that achieves the most effective outcome for the client, team and agency
- Maintain strong relationships across the agency and with clients
- Be a champion for agency process and best practices
Requirements
- 3+ years of experience leading and managing high-performance media campaigns, with an in-depth focus on programmatic campaign activation across platforms and channels
- Expert-level understanding of programmatic platform capabilities, including DV360 and Amazon DSP
- Strong strategic and analytical skills with a passion for details
- Ability to balance multiple projects/clients while prioritizing work with evolving and competing timelines, budgets and availabilities
- Bachelor’s degree
This job description serves as an overall summary of responsibilities for the position outlined. Please note it is subject to change with specific expectations associated with the position.
Culture Alignment
At Wray Ward, we firmly believe that internal and client relationships are key to our success. Certain attitudes define how we work and are important in what we seek for our culture and mission. Our key agency attitudes are:
- WE, NOT ME — We check our egos at the door. As a result, we thrive in a positive, collaborative atmosphere that welcomes diverse professionals and invites everyone to contribute their best.
- ASK “WHAT IF?” — Always going beyond what is and considering what could be, we create unexpected possibilities that differentiate our brands and accelerate their success.
- BE FEARLESS — Creativity demands that we hold nothing back. So we mutually support each other in speaking up, taking risks and courageously contributing audacious, unedited, unconventional ideas.
- NAIL IT — Everything we do is about results. We not only achieve our clients’ goals, but also continually exceed their expectations. Every person here shares individual responsibility for their own, our agency’s and our clients’ success.
Our 39,000-square-foot home promotes collaboration and productivity through inspired meeting areas, offering natural light, vibrant colors, patterns and textures. Homelike elements are found in every corner, from the open-air roof-deck to our game room with foosball, ping-pong, Connect Five, classic board games and cornhole. Brightly colored throw pillows on sofas and our town hall meeting space, smart entertainment systems and live plants are scattered throughout. From holiday parties to movie nights, bowling and dodgeball teams to yoga and walking groups, we have a warm and inviting culture.
Our office ushers us in, and it welcomes us home.
Our Mission
Day in and day out, we will passionately create the most innovative, engaging and effective work in the home category — we will live it, we will breathe it and we will own it.***Candidates must possess authorization to work in the United States, as it is not the practice of Wray Ward to sponsor individuals for work visas. Wray Ward participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States.At Wray Ward, we strongly believe that a diverse staff and inclusive culture will greatly enrich our work, our business, our industry and our lives.
We are committed to an intentional approach to listening, understanding and talking, and to using our individual and collective talent, voices and influence to drive change.Wray Ward is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state or local protected class.
