Blue Wheel is a new breed of omni-channel digital commerce agency that services brands “from click to ship.” Blue Wheel’s core solutions range from front-end marketing and advertising and creative services to back-end support and fulfillment across direct-to-consumer, e-retail, and marketplaces - all under one roof. Blue Wheel’s best-in-class services are powered by proprietary advertising and reporting & analytics technology,
Companion. We're one of Inc. Magazines 2021 fastest-growing private companies in the US and a 2022 Detroit Free Press Top Work Place.
Your Role:
Since 2021, we’ve seen a 400% increase in DSP management and are looking for someone to manage and grow the department. As the Amazon DSP Manager, you will have a dual role; building out Blue Wheel’s Amazon DSP team along with being the Amazon DSP subject matter expert for our Tier 1 and 2 accounts. Your day to day will be a mix of: -Using your expert, up-to-date grasp of Amazon DSP marketing strategies & best practices to manage campaigns from concept to execution to analysis. -Collaborating & communicating with internal and external account stakeholders on current performance and new testing opportunities. -Budgeting & reporting on your accounts and implementing optimizations that will help track towards your client’s goals.
- Building relationships with clients and establish yourself as the SME for Amazon DSP and AMC. -Enhance Blue Wheel’s AMC offering by creating reports and training relevant team members on how to use the tool and the insights we can derive and apply to clients. -Onboarding new hires and forming training plans to get them up to speed. -Create a short & long-term team structure that will allow for scalable growth. -Owning the relationship with our Amazon DSP and AMCs reps. -Work with the Blue Wheel Marketing team to create case studies. As this position is crucial in both building the department out and being hands-on-keys for your book of business, the first six months will be split 50/50 between client and department management. Starting in month seven, we expect the split to shift to 30/70, as the foundation of your department starts to take shape.
In the first 90 days, you will establish yourself, sharpen your skills, and execute by doing the following:
Immerse yourself in BW’s culture, team and digital marketing philosophy. Get acquainted with BW’s project management software and processes. Establish and cultivate positive relationships with key account stakeholders. Review current Amazon DSP strategy playbook and notate any changes or updates. Take a deep dive into the assigned client’s business needs and objectives. Create campaigns & ads for your assigned clients based on insights from the account. Sit in on client calls and own the DSP portion of the call while listening on upcoming brand initiatives and activations. Budget and report revenue/leads for your accounts. Routinely check-in on accounts and make optimizations based on performance. Research creative and audience performance, providing insights to the client along with putting in creative requests to get new assets. Participate in the new business process for clients interested in DSP. Onboard new clients by analyzing past platform performance to craft strategy. Review current AMC setup including reports and make updates where necessary. Add new clients into AMC to start pulling in data or deploying audiences. Work collaboratively with the Paid Search team to see how we're pacing towards client goals. Contributing to both new and existing client strategies and bringing innovative ideas to the table. Interviewing junior team members and creating their onboarding plans.
Join Advertising department L10s and contribute to DSP items. Work with the Director of Marketplace Advertising on creating a future team structure.
Requirements
Minimum 3 years hands on keys experience on Amazon DSP Extensive knowledge of the Amazon Ecosystem, Amazon DSP and other programmatic platforms and offerings Supports team with strategic and tactical insights and feedback on client and/or performance challenges. Up to date on industry trends and shares with greater team. Thought Leadership – vocal about new features, opportunities and strategies
Ability to address client concerns and escalations
Innovation of services and strategy - ad capability use cases, emerging platforms/retailers etc. Be a client partner by providing insight and business considerations to clients and strategists to support ad strategy. Experience managing team resources and bandwidth - provide input on team needs and ideas on efficiency improvement.
Team/ Department Management - 50%
Responsible for supporting strategists book of business from forecasting, to performance and growth. Supports Team Capacity and Bandwidth Tracking and Planning Develop CDPs for eligible team members and support with skill and career growth of team members. Supports with hiring and training of new team members Develops marketing materials, award submissions, webinars etc. Audit accounts for new business opportunities and supports on the sales process Supports with roll out and testing of new features and platforms Develops and updates training materials, resources and processes for department Escalate client concerns to appropriate leadership with specific details and suggested course of action Provide and document strategic and technical training to new team members
Client Management - 50%
Leads strategy for at 3-4 account max depending on size as client sponsor Point of escalation for performance or client concerns - assigned client sponsor accounts Support with go-to market strategy for new platforms or channels Oversees development of client forecasts and tracks progress for their portfolio of business to forecast Identify client growth opportunities and work with strategists and CS to present and implement $0 - $0 a yearApply for this job
