Work from anywhere, impact everywhere
Diversity is at the heart of who we are at Xapo Bank. We’re a fully distributed team of over 140 Xapiens that work remotely from 40+ countries around the world. Our beginning: A world that enjoys economic freedom and wealth protection, no matter where you live or who is running your country. This is the dream that drove Wences Casares, our Founder and Chairman, to quietly transform the world of banking.To achieve that, we search the world for the best people for the job. We work hard, think globally, and inspire each other to learn and grow.
We are committed to changing the way things are done.
Risk is inherent in all of our business activities and managing risk well is the responsibility of every Xapien. Sound risk management enables us to serve our customers and deliver value for our shareholders, and helps make Xapo a great place to work.
Although we are headquartered in Gibraltar, this is a full time, 100% remote position Work from anywhere!
Position Overview
We're looking for a creative, strategic thinker with a passion for social media, storytelling, and user engagement to lead Xapo Bank's social media marketing and PR efforts. You'll develop and execute strategies to boost Xapo's market presence.
Responsibilities:
- Craft and implement a comprehensive social media content strategy aligned with business goals.
- Develop and maintain a content calendar for timely content distribution.
- Produce engaging content (videos, images, text) for various social media platforms (X, LinkedIn, YouTube, etc.).
- Spearhead social media experiments with new platforms and diverse content formats.
- Design and execute impactful organic social media campaigns to promote events and partnerships for maximum reach and participation.
- Stay on top of social media trends and best practices to inform content creation.
- Manage and cultivate social media communities by engaging with followers, responding to comments, and fostering positive conversations.
- Leverage data to optimize content and improve engagement across platforms.
- Prepare regular reports summarizing social media activities, key insights, impact, sentiment, and recommendations.
- Collaborate closely with cross-functional teams (performance marketing, content development, product management, customer success) to develop compelling content.
PR and Communications
- Manage the PR agency relationship, ensuring alignment with Xapo's business and marketing objectives.
- Draft press releases to promote company announcements, product launches, and events.
- Serve as the primary media contact for PR inquiries, providing timely and accurate responses.
- Contribute to the creation of internal and external-facing newsletters, announcements, presentations, and videos.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field (preferred).
- 5-7 years of experience in social media marketing, content creation, and public relations (crypto or fintech experience a plus).
- Proficiency in social media platforms, scheduling, and analytics tools.
- Strong understanding of social media best practices and trends.
- Excellent written and verbal communication skills, with strong copywriting and editorial abilities.
- Highly creative, with experience in content creation tools (e.g., Adobe Creative Suite).
- Strong analytical skills to interpret social media data and inform strategies.
- Ability to work independently and as a team, with proven project management and cross-collaboration skills.
Other requirements
- A dedicated workspace.
- A reliable internet connection with the fastest speed possible in your area.
- Devices and other essential equipment that meet minimal technical specifications.
- Alignment with Our Values and the Xapo Values-Driven Leadership principles.
Why work for Xapo?
IMPACT GLOBALLY, WORK REMOTELY.
- Shape the Future: Improve lives through cutting-edge technology, work 100% remotely from anywhere in the world.
- Great work-life balance:Build amazing things with a balance of autonomy and collaborative teamwork. Set your own work schedule and make use of a flexible PTO plan when you need to recharge.
- Expect Excellence: Collaborate, learn, and grow with a high-performance team. Learn how you learn best - from books to conferences, you’ll get a yearly budget for your individual learning and development goals.
At Xapo, we prioritize consumer protection and adhere to regulatory requirements by ensuring that all Xapiens are accountable for upholding principles of fair treatment, transparency, and ethical conduct in their interactions with customers and stakeholders.