ApplyDescription
As a senior strategic team member, the Integrated Media Planning Associate Director (IMPAD) is responsible for leading multichannel integrated media strategy and planning for assigned clients, and will contribute to other plans, oversee work and provide team mentorship. The IMPAD is accountable for research, development, presentation and execution of client media strategy and plans with limited oversight. The IMPAD is responsible for working with and leading integrated media brand teams in the creation of media strategies and plans, providing strategic leadership on measurement, reporting and optimization and building strong and trusted client relationships.The IMPAD will participate as the strategic media planning lead in workshops and will lead internal team briefings and integrated media team brainstorming sessions.
The IMPAD will work closely with Insights and Brand Strategy to develop personas and communications strategies that analyze audiences based on media consumption and behavior and will delegate these functions as appropriate amongst Integrated Media and Strategy team members.The IMPAD will bring creative solutions to client initiatives, working in conjunction with the Integrated Media and Strategy, Client Engagement, Insights and Brand Strategy, Public Relations, Content Marketing, Social Media, and Creative team members.
Essential Duties & Responsibilities as Integrated Media Planning Associate Director
- Lead consistent and effective Wray Ward media strategy and planning processes
- Set the strategic media direction for assigned clients
- Oversee media strategy and plan development for assigned clients
- Work with Insights and Brand Strategy to develop personas, journeys and communications strategies
- Present media strategy and media plans to internal teams and clients
- Work hand in hand with the Integrated Media and Strategy, Client Engagement, Insights and Brand Strategy, Public Relations, Content Marketing, Social Media, and Creative teams
- Build and maintain strong relationships with clients, internal teams and media partners
- Provide mentorship and guidance for Integrated Media and Strategy team members
- Maintain the highest knowledge of media channel strategies and networks
- Bring new ideas and champion the use of integrated Connections strategies to reach audiences
Additional Responsibilities
- Convey the role of our Connections and Integrated Media and Strategy team agency wide, building confidence in and understanding of the discipline and offering
- Provide mentorship to the Integrated Media and Strategy team and other teams throughout Connections
- Be a team player, inspiring trust and teamwork among the team and throughout the agency
- Demonstrate a passion for always doing the best work
- Collaborate among multiple departments effectively and efficiently
- Be accountable for delivering high-quality work on time and on budget
- Conduct business with a conscientious, straightforward and dedicated work ethic
- Respect all equally — internally and externally
- Passionately uphold the agency brand, culture and values
- Play a key role in agency new business development, specifically related to media strategy
- Keep up with the latest trends in advertising, the home industry and other client-related industries
- Attend and actively participate in relevant team, agency and client meetings
- Be an active participant in idea generation, brainstorming and creative thinking
- Be a positive, motivating member of the team
Communication Skills
- Communicate in a clear, coherent and professional manner
- Listen well and solve problems to achieve the most effective outcome for the client, team and agency
- Develop strong relationships across the agency, especially within the Integrated Media Strategy and Performance Media and Investments teams
- Represent the team and Wray Ward in a positive manner in all endeavors
Requirements
- 5-7+ years’ experience as a media strategist and planner in an agency environment
- Extensive experience planning multichannel, integrated media campaigns
- Strong organizational skills to effectively manage multiple projects at a time
- Knowledge of the holistic media landscape
- Excellent interpersonal and presentation skills, demonstrating energy and passion for the work
- Effective problem-solver and generator of innovative solutions
- Focus on delivering great work, no matter how big or small the project
- Well-versed in applicable software and using MRI-Simmons, Comscore and other data resources to build and support recommendations
- Proficient in Microsoft Office and Google Suite applications
- Bachelor’s degree
This job description serves as an overall summary of responsibilities for the position outlined. Please note it is subject to change with specific expectations associated with the position.
Culture Alignment
At Wray Ward, we firmly believe that internal and client relationships are key to our success. Certain attitudes define how we work and are important in what we seek for our culture and mission. Our key agency attitudes are:
- WE, NOT ME — We check our egos at the door. As a result, we thrive in a positive, collaborative atmosphere that welcomes diverse professionals and invites everyone to contribute their best.
- ASK “WHAT IF?” — Always going beyond what is and considering what could be, we create unexpected possibilities that differentiate our brands and accelerate their success.
- BE FEARLESS — Creativity demands that we hold nothing back. So we mutually support each other in speaking up, taking risks and courageously contributing audacious, unedited, unconventional ideas.
- NAIL IT — Everything we do is about results. We not only achieve our clients’ goals, but also continually exceed their expectations. Every person here shares individual responsibility for their own, our agency’s and our clients’ success.
Our 39,000-square-foot home promotes collaboration and productivity through inspired meeting areas, offering natural light, vibrant colors, patterns and textures. Homelike elements are found in every corner, from the open-air roof-deck to our game room with foosball, ping-pong, Connect Five, classic board games and cornhole. Brightly colored throw pillows on sofas and our town hall meeting space, smart entertainment systems and live plants are scattered throughout. From holiday parties to movie nights, bowling and dodgeball teams to yoga and walking groups, we have a warm and inviting culture.
Our office ushers us in, and it welcomes us home.
Our Mission
Day in and day out, we will passionately create the most innovative, engaging and effective work in the home category — we will live it, we will breathe it and we will own it.***Candidates must possess authorization to work in the United States, as it is not the practice of Wray Ward to sponsor individuals for work visas. Wray Ward participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States.At Wray Ward, we strongly believe that a diverse staff and inclusive culture will greatly enrich our work, our business, our industry and our lives.
We are committed to an intentional approach to listening, understanding and talking, and to using our individual and collective talent, voices and influence to drive change.Wray Ward is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state or local protected class.
