Who We Are
Mockingbird is a DTC-first baby gear brand known for understanding today’s parents, creating thoughtfully designed products, and providing above & beyond customer service. In a sea of old school baby brands, we’re proud to stand out, offering families not just better products but also a better overall experience.Our flagship product is our Single-to-Double Stroller, an everyday stroller that offers unparalleled flexibility, and can be paired with our complimentary stroller accessories. After years of innovative design & engineering and in-depth consumer testing, we launched our second major product, the 2-in-1 High Chair, which rapidly became one of the most popular high chairs on the market.
Our vision is for families to be able to rely on Mockingbird through parenting stages and milestones – from newborn to toddler to child, from first strolls to first food and more – a brand parents could never imagine living without.While humility is in our team’s DNA, we feel extremely proud of how much parents and top baby gear experts alike praise our products. We’ve received over 10,000 5-star customer reviews, we’ve been honored with awards & recommendations from the likes of Wirecutter, Forbes, and Babylist, and we hear from Mockingbird families every day how much our products mean to them (we actually have a whole Slack channel that’s just screenshots like this, this, and this)!As a team, we’re scrappy, independent, and entrepreneurial, while also being strategic, methodical, and highly collaborative.
We’re extremely thoughtful, caring, and supportive of our customers, and perhaps even more so of each other. We’re thrilled with how far Mockingbird has already come, but we’re invigorated by the thought of how much room we still have to grow. And that's where you come in…
What You’d Be Doing
As a digitally native brand, our website is our "flagship store", so it's by far one of the most important touchpoints we have with our customers, and therefore one of the most significant components of our brand and business. We’re looking for a talented, ambitious self-starter to join our Marketing team and manage our website (hellomockingbird.com) and digital product strategy. As the person overseeing our eCommerce P&L and maximizing the impact of our DTC channel, you would be contributing meaningfully to the success of our company and driving real enterprise value.
You would be responsible for setting the Web strategy, developing and implementing new features, and testing and learning about the customer experience. Specifically, your responsibilities in this role would include:
- Develop initiatives for the next 12-18 months that address specific customer journeys and solve pain points to improve the experience and drive business results
- Bring in expertise, external inspiration, and internal stakeholders to shape website initiatives into the best versions of themselves, and translate them into detailed requirements equipped for execution
- Manage the end-to-end design and development lifecycle, from ideation through testing & learning
- Build out our A/B testing capabilities to help inform our design and development strategy
- Use data and analytics to measure success and report on progress towards business goals
What We’ll Be Looking For
- Strong eComm-oriented digital product experience including:
- Deep understanding of website UX/UI with customer experience at the forefront
- A/B testing and conversion rate optimization best practices
- GA4 and Shopify
- Digital product roadmap development and management
- Web and mobile UI best practices
- Ability to drive website revenue growth in strategic and systematic ways
- Strong communication and interpersonal skills, and ability to work seamlessly with a cross-functional team of designers, engineers, marketers and product managers
- Excellent project management, technical, analytical, and communication skills
- A self-directed person who operates with passion, urgency, focus, and discipline
If you don't think you meet all of the criteria but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.
Why We Think You’ll Like It Here
- We’re a certified Great Place to Work! Through an anonymous, third-party survey, 100% of our employees said Mockingbird is a great place to work.
- We’re a fully remote company which means you get to work where you want (within the United States) during the hours that make the most sense for you and your family. We deeply value and encourage work/life balance.
- Despite working remotely, we prioritize building camaraderie across the company and having fun together. We hold monthly company social events, optional weekly 1:1 coffee chats, and in-person company retreats. We never miss a chance to celebrate birthdays, work-a-versaries, and every other life milestone.
- You’ll be empowered to truly make an impact on our business and on Mockingbird families. We’ve fostered a culture that promotes healthy debate and prioritization of the best ideas, rather than hierarchy and ego. If solving problems with a group of bright individuals is what gets you out of bed every day, you’ll love it here.
- We also support our team members with thoughtful benefits and perks including:
- Comprehensive medical / dental / vision coverage
- Equity for every full-time employee
- Unlimited Paid Time Off, including a minimum of at least 15 days off per year
- 16 weeks of 100% paid Parental Leave for all team members who welcome a child into their family (whether through birth, adoption or foster placement), with an additional option for 4 weeks of unpaid leave and a Shadow Return week. Read more about our Parental Leave Policy here!
- Family planning support through a complimentary Kindbody membership and medical plans that include coverage for fertility treatment and reproductive technology (fertility drugs, artificial insemination, IVF, and others)
- 401(k) with no waiting period
- Quarterly wellness stipend and annual work-from-home stipend
- Discounted memberships to the Peloton app and OneEleven (financial wellness), plus 12 free virtual therapy sessions a year with Talkspace
- Family & friends discount on Mockingbird products, plus free products for yourself when you join
