About Warmly
Howdy! I’m Max, Warmly’s Founder and CEO 👋We founded Warmly to help demand gen folks like you convert more demand (watch our product story here, or read it here). We’re a Series A company (backed by Y-Combinator, Felicis & Sequoia) with a next level appetite to crush sales & marketing efforts. Having gone 0 to $1M in ARR in a year, it’s now time to scale (check out why customers love us). Because we value transparency so highly, learn more about our current revenue, KPIs and valuation in our public LinkedIn newsletter. We’re at an exciting point in time where Demand Gen can make an outsized impact on the company’s trajectory.
More on how we work here and why our investors are excited about us here. Come join us!
About the role
We’re looking for a black-belt in demand generation. For this role, we need an ambitious operator who wants to take Warmly’s marketing engine from V1 to V2, directly tied to revenue. You’ll begin with our core channels and progressively expand into new ones, driving efforts from inception to execution. This role reports directly to me!What you’ll be responsible for in this role:
Lead the development and execution of a comprehensive outbound marketing strategy. This includes managing campaigns across multiple channels to drive a qualified pipeline for both inbound demo requests and freemium product trials. Key channels include:
Events: Drive the strategy and execution of our top ROI channel—both in-person conferences and webinars. You'll collaborate closely with our sales team to ensure effective pre-event and post-event prospect outreach and nurturing. Your role will involve enhancing our existing playbooks, optimizing tracking and tools, and innovating engagement strategies to maximize impact.
Content: LinkedIn is our #2 channel for ROI. You'll boost our reach and conversions by expanding our strong LinkedIn presence and engaging our community of 100 evangelists. Working closely with the Marketing team (and me!), you'll help build a “movement” to capture the hearts and minds of our prospects, customers, and subject matter experts in our space.
Email: Craft and execute email campaigns to engage and convert target accounts. This includes designing Account-Based Marketing (ABM) strategies, supporting field/event marketing, and running regional campaigns. Utilize insights from our own product data to deliver highly personalized and contextual emails.
Oversee our SEM and paid marketing teams, effectively managing demand generation budgets to meet and exceed ambitious company goals. Manage $1.5-2 million in annual spend.
Report, analyze, test, and iterate: Regularly measure and analyze channel performance, generate insights, and make informed decisions to improve the strategy.
Work closely with Marketing, Revenue Operations, and Sales: Collaborate with team members and cross-functional partners to ensure alignment on goals, metrics, campaign approaches, and processes.You will probably love this role if:
You think strategically and act autonomously. You have a unique strategic point of view, use data-driven insights as your guide, focus on impactful short and long term strategies, are fearless in asking the right questions, and have a bias for decisive action.
You are customer focused. Customer wellbeing is at the heart of everything we do. You prioritize customer value and fit, always seeking to exceed expectations.
You excel at building trust with cross-functional teams. As a B2B SaaS company, our sales process involves tight collaboration across all teams. You have strong interpersonal skills and can build and maintain collaborative relationships across different departments.
You are a mad scientist. You get excited about experimenting, executing and systemizing new marketing channels. Potential channels include Meta, YouTube, Google, X, and more.
You seek out and weild cutting-edge tools. Including automation, intent and personalization tools like Warmly, Hubspot, Customerio, Seamless, 6sense, and reporting tools such as PostHog and Metabase.
This role is not for you if:
You don’t already have a world-class mental model for how to run successful demand generation. Experience going from 1-10M ARR at two separate organizations with a deep understanding of business unit economics are essential for this role.
You aren’t able to operate with autonomy and execute channel strategies from end to end. As one of our company's core operating principles, we prioritize ownership. We will provide clear ownership over a specific scope of work and trust you to own your work. You should be proactive and resourceful.
You aren’t comfortable working with lots of numbers. You will need to own your numbers and report on them weekly with reliable data. While we have data resources to help get the numbers you need, it’s crucial that you design the best way to leverage data analysis for your decision-making.
You are a grow-at-all-cost marketer. Although we’re all for getting creative with testing and tooling, helping customers should be at the heart of everything we do. We don’t have room for tactics that erode brand trust or damage the relationship with our potential customers, even when these tactics can boost numbers temporarily.
You aren’t able to travel. While we will ensure that the team shares the responsibility of attending some events, you will need to be comfortable being on a plane at least quarterly in this role. This will be particularly true in the first couple of months as you refine the playbooks and upskill the team.
Compensation
OTE is $160,000 - $205,000 depending on experience and location
Benefits
Competitive salary and equity.
Opportunity to work with a talented and passionate team.
Unlimited PTO
Medical, dental, and vision insurance
Parental leave
401k
$500 home workstation benefit and equity
Warmly’s success hinges on hiring great people and creating an environment where we can be happy, feel challenged, and do our best work. We’re being deliberate about building that environment from the ground up. I hope that excites you enough to apply! Warmly provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression.
We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.
FAQ
Who will I work with day-to-day?
You’ll be in close partnership with Sr. Demand Gen Manager, Derek, Head of Sales, Keegan, Revenue Operations, and myself, Co-founder & CEO.
Who else works at Warmly?
We're a team of ~35 people globally. You can meet the team and read about their experience at Warmly here. You’ll be at the intersection of Sales (driving demand for a growing team of 5 closers and 7 SDRs), Revenue Operations, and Product Marketing.
How remote friendly are you?
We are a remote-first company with the team majority of team members across North America and European timezones. We favor asynchronous communication through written documents and Slack. Every quarter we meet in person: once as an entire team and once within your department or geographic region.
What is the interview process like?
Across all roles, we favor practical interviews combined with work samples and we share clear goals and expectations for each one. Many of our interviews simulate what it’s like to work at Warmly: you’ll collaborate with interviewers, talk through decisions, and build artifacts that you would as a full-time employee (albeit in a much shorter period of time). We will share the entire interview process with you in detail during our first conversation.
Compensation:USD 160000-205000
