Description
We are seeking a Social Media Account Executive to join the CG Life social media team. The ideal candidate is someone who excels in content planning, development, execution, and analytics for a diverse range of social media campaigns. This includes creating engaging social media content and designing professional-level graphics, as well as understanding how to maximize the reach and impact of content and measure results on a range of platforms. Candidates should be familiar with and enjoy communications associated with clinical research and healthcare products and technologies, including disease awareness, drug discovery and development, medical device development, product approvals and launches, patient education, and applicable regulatory procedures and guidelines.This is a hybrid role, and employees will be expected to come into the New York City office at least 2 days per week.
Key Responsibilities, including but not limited to:
- Develops and implements social media campaign strategy, platforms, content, and analytics reporting tailored to the unique needs of our clients.
- Create, curate, and manage all published content (images, video, written) across various social media platforms.
- Create visually appealing graphics and layouts for social media posts.
- Schedule and oversee social media content using scheduling platform Sprout Social to ensure clients have a regular social posting cadence.
- Monitor, listen, and respond to users, creating community engagement and audience interaction.
- Analyze and report on the effectiveness of campaigns to maximize results.
- Stay current with social media trends and tools – includes attending networking and educational events, reading blogs, and listening to podcasts.
- Collaborate with other CG Life teams to align social media strategies with overall marketing goals.
Requirements
- Bachelor’s degree in marketing, communications, or related field.
- 1-2 years of experience in public relations agency, in-house communications at a pharmaceutical, biotechnology, or medical device company, hospital or laboratory social media content management.
- Proficient in designing original graphics optimized for a range of social media platforms – experience in Adobe Illustrator, Photoshop, and InDesign is a major plus.
- Strong copywriting skills with the ability to translate complex scientific concepts into engaging and understandable content.
- Understands the U.S. Food & Drug Administration guidelines for industry use of social media.
- Proficient skills using social media platforms, including their respective strengths and demographic nuances.
- Ability to analyze and interpret social media analytics to guide strategy.
- Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.
- Excellent verbal and written communication skills.
- A team player with a positive attitude and a strong work ethic.
Reports To:
Vice President, Social Media
Benefits
We are proud to offer a comprehensive benefits package to all of our employees:
- Medical, Dental & Vision Insurance. We cover a generous portion of employee contributions.
- 401K plan. We invest in present and future you, which is why we offer a generous match and immediate vesting on our plan.
- Parental Leave. Generous paid time off for parents to bond with their newest addition.
- Professional Development. Each employee has an annual budget to allocate to professional development opportunities. Employees are encouraged to take a workshop, attend a webinar, join associations, and do anything else that will help them grow in their careers.
- Sabbatical Program. Enjoy 4 weeks of paid leave following 6 years of service to pursue travel, time with family, and drive in a new hobby; the options are endless!
- And more! We offer life insurance, LTD, a robust employee assistance program, and more!
The salary range for this position is $58,000 - 65,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure, and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.This job posting is intended for direct applicants only; please, no outside recruiters.
