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Media Planner/Analyst

Market EnginuityDallas, Texas, United StatesOnsite
This job is no longer open
We have an exciting new role for a Media
Sales Planner to help ensure independent voices are heard. If you love independent podcasts and are looking for the opportunity to bring your love for inventory management and insights to the industry you already love, we need to talk!

Your Success in Sales Planning will be measured by your ability to:


  • Support Market Leader in developing sales strategies and priorities based on a clear understanding of available broadcast and digital inventor and assets, event and other monetizable sponsorship assets.
  • Propose comprehensive media plans that align with clients' marketing goals.
  • Maintain inventory insight and revenue yield operations.
  • Conduct market research and analyze industry trends to inform advertising strategies.
  • Manage broadcast inventory and work against a pricing strategy to maximize revenue for KERA and satisfying client needs.
  • Manage client budgets and ensure campaign goals are met.
  • Work with Sales Management to maintain publisher budget goals and revenue communication.
  • Stay current on industry developments and new advertising opportunities.

You Have What It Takes If You


  • Have experience in media planning and buying a focus on digital media is a plus.  
  • Strong analytical and research skills
  • Excellent written and verbal communication skills
  • Ability to multitask and prioritize effectively
  • Knowledge of media buying software and tools
  • Strong interpersonal skills and ability to build relationships with clients and media partners.

Don’t meet every single requirement?


 Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. At Market Enginuity, we are dedicated to building a diverse and inclusive workplace. If you’re excited about this role, but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply. You may be just the right candidate for this or other roles.

Why You’ll Love Working Here


Hybrid 3-days in officeHealth BenefitsCompany Paid Life InsuranceGenerous PTODental BenefitsCompany Paid Identity Theft ProtectionVolunteer TimeVision Benefits401(k)Discount Programs10-National HolidaysCompany Paid Short- and Long-term disability insuranceYou can learn more about us on our website: https://marketenginuity.com/

This job is no longer open

Life at Market Enginuity

Market Enginuity® is a sales organization, that represents public media clients in their unique sponsorship marketplace. We marry the spirit of the public mission with its marketing value to leverage opportunities that deliver the most significant revenue for our clients. Our affinity with public media began personally as viewers, listeners and donors to our hometown stations. Over the years we’ve increased our contribution, building the largest team in the country specializing in corporate sponsorship sales. The passion is still personal, and carried by more than 130 people ingrained in each of the communities where we live and work. Insight from PRI's (Public Radio International) Public Radio Underwriting Partnership (PRUP) founds our philosophy and led to the formation of Market Enginuity. Backed by a 1997 grant from the Corporation for Public Broadcasting (CPB), the PRUP acted to discover best practices of commercial broadcasters that could apply to public radio corporate support, without compromising the noncommercial environment. Jim Taszarek, Sr., a veteran commercial broadcaster, spearheaded the project. From 1997 to '99 "Taz"”‹ met with scores of personnel at 10 selected stations. After intense study, he shared recommendations projected to increase local corporate contributions. The results were so successful that a CPB official noted it was "some of the best money CPB ever spent."”‹ In 1999, KJZZ/K-BACH's general manager sought corporate underwriting increases and hired Jim Taszarek, Jr. to provide corporate sponsorship representation in the local marketplace. The relationship and results inspired other public radio stations to follow suit. Partnering with Kirk Nelson, a successful commercial radio sales manager, Market Enginuity formed. Headquartered in Phoenix, Arizona, the company now represents local and national sponsorship for a mix of public media stations and podcast producers across the United States. www.marketenginuity.com Public Media, Broadcast and Digital Sponsorship Services, Broadcast and Digital Local Corporate Support, Broadcast and Digital Sponsorship Underwriting, Revenue Sponsorship, Broadcast and Digital Corporate Sponsorship Opportunities
Thrive Here & What We Value1. Collaborative environment with everyone's voice heard2. Diverse and inclusive workplace3. Authenticity, curiosity, collaboration encouraged4. Work-life harmony and excellence opportunity5. Hybrid 3days in office location6. Generous PTO policy7. Comprehensively benefits package (healthcare, dental, vision insurance, life insurance)8. Inclusive work culture9. Volunteer time off and national holidays10. Company-paid disability insurance
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