Veriforce LLC is a leading provider of comprehensive workforce management solutions, specializing in contractor and employee qualification and safety compliance. Our innovative technology platform and industry expertise enable organizations to streamline compliance processes, mitigate risk, and ensure the safety and competence of their workforce. With a commitment to excellence and a focus on customer success, Veriforce is trusted by leading companies across various industries to manage their workforce compliance needs effectively.
As Veriforce's Vertical Marketing Manager, you'll be the driving force behind one of our targeted sectors, such as North American energy, utilities, or municipalities, or another. You’ll own the entire marketing funnel; from top-of-the-funnel acquisition through to closed revenue. You will partner with Sales and the SDR team to ensure marketing programs and spend are accurately tracked and attributed. To help with growth, you’ll do landscape analysis and customer research to uncover new opportunities and trends, create impactful campaigns and improve the customer journey.
Your responsibilities will be to:
- Take full ownership of the marketing strategy for the vertical, understanding that the success of the product and, consequently, the role itself hinges on effective marketing execution.
- Take full ownership of the full funnel view, from top-of-the-funnel marketing down to closed revenue.
- Continuously optimize initiatives to maximize lead generation, conversion rates, and customer retention, proactively adjusting strategies as needed with a relentless focus on revenue generation.
- Implement impactful campaigns targeting different stages of the customer journey within your assigned vertical.
- Work closely with sales and SDRs, fostering a strong partnership for successful go-to-market strategies.
- Utilize data analytics and reporting tools to track key performance indicators and measure the effectiveness of marketing efforts.
Qualifications:
- Significant industry-specific experience in vertical product marketing or related roles, preferably within sectors such as North American energy, municipalities, utilities.
- Proven success in managing projects and creating effective revenue-driven marketing campaigns within the specified verticals.
- Advanced proficiency with SEO, SEM, digital and traditional advertising, events, social media, marketing automation platforms, CRM systems, analytics tools, and website optimization.
- Technical proficiency in data analysis, Excel modeling, campaign tracking, and performance measurement.
- Minimum of 5+ years of experience in innovative marketing, sales operations, or product marketing in SaaS, with a focus on the specified verticals.
- Strong leadership, communication, and cross-functional collaboration skills
Here are just a few of the great reasons you should join our team!
- We are mission-focused and mission-driven to help bring workers home safe every day. Our training products and compliance platform help keep workers safe.
- Work with a global team! We have colleagues and customers across North America and overseas.
- Veriforce is a great place to work! Our leaders and teams cite culture as one of the top reasons this is a great place to work.
- Veriforce provides -
- 100% paid employee medical and dental insurance
- Monthly contributions to Health Savings Accounts
- A 401(k) match that is immediately fully vested
- Outstanding time off benefits
- Paid time off for volunteer activities
All job offers will be contingent on successful completion of a drug screen and background check. Join our team and be part of a dynamic company at the forefront of workforce management innovation. If you are a results-driven marketer with a passion for driving growth within targeted vertical markets, we want to hear from you! Apply now to embark on an exciting career journey with Veriforce LLC.
