Title: CRM Specialist
Department: MarketingReporting to: Yvette Wang, Senior Manager CRMFLSA Status: Salary Full Time
Position Overview
The CRM Specialist, a fully remote position, will report directly to the Senior Manager, CRM, and plays a critical role in the setup, execution, and analysis of marketing campaigns and transactional communications that leverage our customer contact info, including but not limited to email, SMS, on-site messaging, and direct mail campaigns.
Essential job functions:
- Maintain CRM marketing calendar to keep cross-functional teams informed of upcoming and in-progress campaigns
- Serve as a subject matter expert on our email and SMS platforms, learn and understand its capabilities, advocate for ways to increase efficiencies, troubleshoot issues, and make recommendations for improved performance
- Manage creation of ad hoc promotional campaigns and maintenance of transactional email/sms campaigns, including, but not limited to, conducting A/B testing, audience segmentation, scheduling deliveries and designing automated trigger logic to continuously optimize and improve campaign performance and executional excellence
- Troubleshoot technical issues related to HTML templates, list segmentation, email opt-outs, automation triggers and other aspects of email and sms execution
- Monitor email and SMS campaign performance using KPIs, analyze data to obtain insights, and send weekly/ monthly reports on all findings
- Own email creative briefs, copy requests, and updates for new & existing email programs, ensuring all assets are aligned with brand tone
Other Duties as assigned
Qualifications
Minimum Job Requirements
- Bachelor's degree in marketing, communications, business or other related field preferred, or relevant equivalent experience
- Minimum 2 years working on an email marketing channel with hands-on experience building and deploying promotional and transactional emails, particularly in an e-commerce business; SMS and/or Direct Mail experience is a plus
- Demonstrated proficiency working with data to derive actionable insights that lead to business performance improvements, particularly from A/B testing data and email optimization
- Ability to prioritize and manage multiple projects simultaneously and work effectively in cross-functional teams
- Experience working with ESPs, CRMs, and inbox deliverability tools, and/or other adtech/martech platforms; experience with Iterable is a plus
- Proficient in Google Analytics and/or other web analytics tools
- Experience building monthly campaign content and multi-step email triggers
- Experience in development of reports and analysis of marketing campaign performance
Knowledge, Skills and Abilities Required
- Excellent time-management and organizational skills
- Able to manage several tasks simultaneously to timely completion
- Able to apply thoughtful reasoning and technical throughput in the CRM process - applies best practices in build out and deployment of campaigns
- Employs curiosity in order to go deep, ask questions, and see the big picture
- Able to operate autonomously - takes initiative and is able to work with little oversight
- Solid collaboration skills - able to engage the team, make connections, and work together to influence outcomes and bring initiatives to successful completion
- Comfort and flexibility in a fast-paced, evolving environment
Working Conditions and Physical Effort
- The working hours for this position begin at 9am EST.
- Ability to sit for long periods of time.
- Talking through the computer for many meetings and one-to-one conversations
- Continuous viewing of a computer monitor and data entry.
- Travel as necessary (<10%).
EOE Statement:
SimpleTire is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status or disability (in compliance with the Americans with Disabilities Act*), or any other legally protected status, with respect to employment opportunities.
*ADA Disclosure: Any candidate who feels that they may need an accommodation to complete this application, or any portions of same, based on the impact of a disability should contact SimpleTire's Human Resources Department to discuss your specific needs. Please feel free to contact us at leaveofabsence@dealertire.com or via phone at 833-483-8232.
