Demand Generation Manager

Why Work at Reputation?

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  Reputation reached over $100m in Annual Recurring Revenue (ARR) in 2022 and continues to grow worldwide.
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  We've raised over $200 million in funding from A-list venture capital firms such as Bessemer Venture Partner and Kleiner Perkins, including $150 million in equity financing from Marlin Equity Partners in January 2022. 
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  Reputation is trusted by more than 250 partners, including Google, Facebook, Salesforce, J.D. Power, Amazon and Web.com.
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  Our industry leading platform has been recognized by Forrester and Gartner as a vendor of choice in Voice of the Customer, Customer Feedback Management, and Social Suites research reports.
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  The platform is used by 10+ major automotive OEMs and 16,000 auto dealerships, more than 250 healthcare systems, and over 100 leading property management firms.
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  Our executive management team is committed to building a performance-based culture where excellence is rewarded and careers are developed.
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  Who thrives at Reputation? Managers who embody a player-coach mentality. Employees who value teamwork and cross-functional collaboration. People who emphasize perseverance and hustle over quick wins and luck.
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  Our Mission: We exist to forge relationships between companies and communities.

Responsibilities:

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  Develop and optimize lead generation strategies to attract and convert high-quality leads.
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  Implement lead nurturing programs to move prospects through the sales funnel, including email workflows, content offers, and retargeting campaigns.
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  Utilize marketing automation tools (e.g., HubSpot) to execute and manage campaigns.
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  Collaborate with Web team to ensure SEO and Website UX is delivering against pipeline objective

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  Collaborate with the content team and PMM to develop and activate content in our digital channels to hit demand targets.
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  Ensure digital strategy aligns with buyer personas and addresses the different stages of the buyer's journey 
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  Design multi-channel, always on campaigns as well as more targeted campaigns that align with FMM/Sales team programs Develop with FMM and manage the demand generation calendar to ensure alignment and timely execution of campaigns
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  Drive a mix of TOF Demand Gen creation activities including: Webinars / Webcasts, Videos, Content Syndication, Paid Search, Paid Social, Digital Ads, etc to drive traffic to our website and increase inbound conversions
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  Conduct A/B testing to optimize learnings for emails, landing pages, content and digital programs 

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  Monitor and analyze campaign spend, and business contribution against KPI’s to optimize ROI.
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  Oversee cross-functional teams to drive collaboration. Use Asana for daily task management and project deliverables tracking.  

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  Monitor and analyze campaign performance metrics, including lead quality, conversion rates, and ROI.
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  Provide regular reports and insights to the marketing and sales teams to inform strategy and optimize campaigns.

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  Work closely with FMM, SDRs and sales team to ensure alignment on lead generation goals, target audiences, and qualification criteria.
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  Collaborate with cross-functional teams, including product marketing, design, and analytics, to execute campaigns effectively.

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  Bachelor’s degree in Marketing, Business, or a related field.
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  3-5 years of experience in demand generation, lead generation, or digital marketing.
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  Proven track record of creating and executing successful demand generation campaigns.
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  Proficiency in marketing automation and CRM tools (e.g., HubSpot, Salesforce).
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  Strong analytical skills and experience with data-driven marketing.
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  Excellent written and verbal communication skills.
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  Ability to manage multiple projects and meet deadlines in a fast-paced environment.
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  Creative thinker with a strategic mindset.
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  Preferred:

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  Experience in B2B marketing, particularly in the technology or SaaS industries.
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  Knowledge of SEO, PPC, and other digital marketing tactics.
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  Familiarity with A/B testing and optimization techniques.

When you join Reputation, you can expect:

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  Flexible working arrangements.
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  Career growth with paid training tuition opportunities.  
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  Active Employee Resource Groups (ERGs) to engage with. 
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  An equitable work environment. 

Our employees say it best:

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  Ample Opportunities- “There are many opportunities to learn and grow. Many open roles are replaced with internal promotions.” 
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  Positive Culture- "Great opportunity and exceptional culture." “You will never have a better culture anywhere else. Period.” 
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  Training and Tools- “All managers truly want you to succeed, and you are given great tools and training to be successful in your role.”
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  Balance- “Great work life balance and awesome team environment!”

Diversity Programs & Initiatives:

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  Diversity: Embracing a culture that values uniqueness.
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  Inclusion: Inviting diverse groups to take part in company life.
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  Belonging: Helping each individual feel accepted for who they are.

Additionally, we offer a variety of benefits and perks, such as:

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  Flexible PTO
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  Paid company holidays 
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  4 company provided, “Recharge Days”, which are wellness days off for the entire company
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  Several active Employee Resource Groups (ERG’s) to help foster inclusion and community 
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  Employee Assistance Program
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  Access to a wide variety of unique perks and apps:Ginger, Calm, Headspace, Carrot Fertility, Aaptiv, Omada, One Medical, SoFi 
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  Fetch Pet Insurance
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  401K
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  Health, dental and vision insurance
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  Paid maternity leave 
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  Employer paid short term and long term disability and life insurance