Veriforce has one clear mission: To help bring workers home safe from high-hazard jobs.
To achieve that, we combine technology and expert services to help companies drive compliance throughout their supply chains, no matter how complex. That helps them understand and reduce risk, improve the social value and ESG impacts of their work and better protect their workers, worksites, and businesses.We operate globally in sectors including Oil & Gas, Utilities, Construction, Municipalities and Food & Beverage.To support our rapid growth globally we are building a marketing team and strategy that has impactful, sector-based content and strong, clear design at its heart.This role is central to that strategy.
The successful candidate will lead the creative team, working closely with sales, marketing and customer teams to deliver relevant, bold content that helps drive leads through the funnel and addresses the needs of prospects and customers to improve the buying process. You will understand the importance of conveying complex and detailed information concisely and powerfully. Creatively you will ensure the designers deliver impact and outcomes through their design in all channels in which they are involved.You will be resourceful, creative, knowledgeable and pragmatic. A strong story teller, either via the written word or impactful design and video, you should have a background in one of our core sectors, as well as great understanding of marketing processes, the buyer journey and demand generation.You will maintain a single-minded focus on driving a desired action or outcome from everything their team produces.
Above all, you will be able to demonstrate how you have directly supported and contributed to sales / revenue generation.
Essential Duties and Responsibilities:
- Develop, execute, and manage content strategies across multiple platforms (digital and traditional) with the objective of engaging the market, driving prospects through the funnel and supporting successful sales processes.
- Collaborate with Product Marketing and other stakeholders to create compelling copy that effectively communicates our value proposition.
- Understand the role of thought leadership, sector-specific content and demand-focused content and how to produce it.
- Manage the design function day to day to ensure delivery is of a consistently high standard and creates the high impact and awareness required by the company. Ensure design guidelines and approaches work globally
- The successful candidate will be expected to write content themselves; ideally for an industry sector in which they have in-depth understanding. Or if a design-led professional, will be able to bring content to life through bold, impactful design.
- Stay abreast of the latest trends and developments in the compliance industry.
- Write copy for our website(s), email campaigns, editorials, advertising (particularly digital / shortform content) and other marketing materials as required; or if a designer, will produce video or design that conveys the Veriforce story to our target audiences.
- Collaborate with the marketing team to align creative strategies with company goals.
- Be data driven, use sales and customer feedback along with performance data to continually improve our content strategy.
Knowledge and Experience:
- Minimum 5 years of experience in content marketing or copywriting.
- Experience working with product owners and teams.
- Proven track record of leading or working closely with design teams, driving the direction of creative design to create visually appealing content.
- Experience in writing engaging copy for various platforms, including social media, websites, and email campaigns.
- Strong understanding of marketing concepts, strategy, and best practices across both digital and traditional platforms.
- Experience in producing in-depth content for at least one of the following industries is highly desirable:
o Oil & Gas, Utilities, Construction, Municipalities and Food & Beverage.
- Familiarity with the compliance industry or similar field a bonus but not essential
- Understanding of how use of generative AI can support content production.
Personal Attributes:
- A dynamic, positive and forward-thinking individual. Transparent, collaborative, and unafraid to make difficult decisions and changes.
- Dedication and a drive to succeed. Ability to resolve issues and navigate challenges effectively.
- An excellent communicator, both written and verbal.
- A reputation for unquestionable ethics and integrity.
- Ability to work independently, to lead and inspire people as well as to operate as part of a larger team.
Here are just a few of the great reasons you should join our team!
- We are mission-focused and mission-driven to help bring worker home safe every day. Our training products and compliance platform help keep workers safe.
- Work with a global team! We have colleagues and customers across North America and overseas.
- Veriforce is a great place to work! Our leaders and teams cite culture as one of the top reasons this is a great place to work.
- Veriforce provides
- 100% paid employee medical and dental insurance
- Monthly contributions to Health Savings Accounts
- A 401(k) match that is immediately fully vested
- Outstanding time off benefits
- Paid time off for volunteer activities
All job offers will be contingent on successful completion of a drug screen and background check.
