VP of Marketing
Full-Time, On-site, Salaried
Location:
This position requires the selected candidate to reside in the Scottsdale, AZ area.
Job Description:
Are you a talented marketing professional looking to make an impact? As the VP of Marketing at Lumifi Cyber, you will be directly responsible for the company’s marketing vision and growth. You will drive business strategy through regular content development using collaborative marketing strategy and industry insights You will be responsible for designing, implementing, and monitoring effective marketing strategies that align with Lumifi’s business goals. This role will be managing the Marketing team.
Our ideal candidate will have a solid marketing background with an emphasis on Lead and Demand Generation for commercial growth and Content Marketing. You will have the ability to lead and come up with creative ways to maximize commercial growth for our growing community. The ideal candidate will be a hands-on leader who takes action and brings new marketing ideas to our growing cybersecurity company.
Duties and Responsibilities:
- Play a significant role shaping Lumifi’s marketing strategy.
- Responsible for overseeing Demand & Lead Generation, and Lumifi’s entire digital presence.
- Oversee and plan out the marketing budget.
- Oversee the development of content for consumption in web, email, social, paid-ads and collateral format.
- Lead all content and messaging projects for current and future products and services.
- Monitor all marketing campaigns and improve where necessary.
- Maximize outreach from our existing growing community to aid significant commercial growth.
- Spearhead the rollout of incentive projects such as referral programs etc.
- Work closely with the Sales team to maximize sales, creating good quality top of funnel opportunities.
- Responsible for the Content direction of the website and all marketing materials.
- Act as a marketing leader for the company and work closely with the Sales and Product teams to ensure proper cross-platform relationships are in-place and up to modern standards; Integrate CRM methodologies into overall digital marketing landscape.
- Responsible for launching industry specific events.
- Attend industry specific events, when necessary.
- Prepare regular reports and presentations on marketing metrics.
- Utilize ZoomInfo or similar market intelligence tools to identify and target key decision-makers, enhance lead generation efforts, and optimize data-driven marketing strategies for improved customer acquisition and retention.
- Develop and execute Account-Based Marketing (ABM) strategies to drive personalized marketing campaigns, foster high-value customer relationships, and maximize revenue growth from targeted accounts.
- Other marketing and job-related duties as assigned.
Experience in:
- Experience with Cyber Security or a SaaS environment, strongly preferred.
- Hands on experience with Salesforce, HubSpot, Salesloft & ZoomInfo
Requirements:
- Minimum of 5+ years of experience in a Senior Marketing role.
- Must have previous experience in cybersecurity.
- Bachelor’s degree in Marketing, Communications, or a relevant field.
- Demonstrable experience designing and implementing successful marketing campaigns that result in significant commercial growth.
- Previous experience managing a Marketing team.
- Proven previous experience of Demand and Lead Generation.
- Knowledge of SEO and content marketing best practices.
- Outstanding Content Marketing expertise.
- Experience managing a website and dealing with Third Party suppliers.
- Excellent written and verbal communication skills
- Strong analytical and project management skills.
- Travel may be expected.
Benefits Include:
- Health Insurance 80% paid by employer
- Dental Insurance 80% paid by employer
- Vision Insurance 80% paid by employer
- Sick, Vacation, and Holiday leave
- Equity Options offered for all employees!
Lumifi Cyber welcomes and encourages diversity in our workplace. All qualified applicants will receive consideration for employment without regard to race color, religion, sex, sexual orientation, gender identity, national origin or disability.All candidates must be eligible to work in the U.S. for any employer.
