ClearDATA’s mission is make healthcare better every day by securing protected health information in the public cloud. Our team of healthcare cybersecurity and compliance experts are at the forefront of ensuring that protected data never reaches the hands of bad actors with malicious intent. Healthcare cloud security, compliance and operations is what we do at ClearDATA so our customers don’t have to.
ClearDATA is seeking a Director of Product Marketing reporting directly to the SVP of Marketing. This is a leadership opportunity to position how ClearDATA protects patient data and their access to healthcare in a rapidly evolving market. The ideal candidate is an intellectually curious individual whose collaborative and self-motivated spirit thrives in an entrepreneurial environment. This is a remote role with the opportunity to collaborate with leaders across numerous go-to-market functions and with key members of our executive team.As the Director of Product Marketing you will be responsible for developing and executing the go-to-market strategy for our set of software and managed and professional services that create demand for ClearDATA.
Sitting at the intersection of marketing, product and customer-facing teams, you’ll create compelling resources to aid the acquisition of new customers, growing the customer base and increasing our value across the customer lifecycle.
Responsibilities:
- Positioning & Messaging: Help ClearDATA standout in the market by developing clear and concise, value-focused views of customer impact based on solution benefits, market differentiation and customer feedback.
- Competitive Analysis: Develop insightful strategies for ClearDATA to outflank the competition by understanding and keeping pace with a rapidly evolving landscape of customer needs and competitive solutions.
- Product Go-To-Market: Plan, prioritize and execute cross-functional strategies and activities for product launches across a growing catalog of solutions and offerings.
- Sales Enablement: Liaise with the Product, Services and Sales Enablement team to empower market-facing teams to position and sell ClearDATA solutions with enablement collateral including, but limited to sales decks, product sheets, demo scripts, competitive battle cards, and objection kill-sheets and others as needed.
- Market Intelligence: Be the internal expert on ClearDATA’s buyers in each segment, how they buy and their decision criteria; use this information to inform positioning, messaging, product development, marketing and business development.
Qualifications:
- Minimum 6 years B2B product marketing with no less than 3 years in the cyber security field
- Ability to operate at a strategic level to identify new market opportunities while also working at a tactical level to develop and drive projects to successful completion
- Clear thinker and communicator with examples of excellent written and oral communications
- Proven problem solver, able to discern the crus of an issue and use good judgment in recommending practical solutions
- Expert at transforming the complex into the simple
- Bachelors degree required, MBA preferred.
What Will Make You Stand Out:
- Expertise in product marketing for cyber security to the healthcare industry
- Experience in healthcare product marketing
- Examples of how your work impacted the business
- Comfort working with imperfect data
- Entrepreneurial spirit with a bias toward action
- Expertise at reading between the lines
Why You’ll Like Working Here:
- A mission driven organization helping to protect patient data and outcomes.
- A dynamic company that rewards high-performers.
- Be on the cutting edge of new technologies and services at the right time.
- Collaborative team environment that values multiple perspectives and fresh thinking.
- Flexible working hours.
- Medical Dental Vision HSA Life and 401K.
- Flexible Vacation.
- Stock options.
