About Us:
Nationwide Marketing Group works on behalf of thousands of independent appliance, furniture, bedding, electronics, specialty electronics, custom installation and rent-to-own dealers helping them grow their businesses and thrive on their own terms. With more than 5,000 members operating some 14,000 storefronts, Nationwide Marketing Group is the largest buying, marketing and business support organization of its kind, representing billions in combined annual sales across the membership. For over 50 years, the organization has remained committed to the independent channel, empowering members with the scale, sophistication and efficiencies they need to compete while delivering the unmatched business intelligence, tools and resources required to win in an ever-changing business environment.
To learn more, visit our website at nationwidegroup.org or Nationwide Marketing Group LinkedIn
Job Location: Raleigh/Durham, NC locale; Open to US remote candidates
Job Summary:
The Manager, Performance Marketing role will be responsible for running and developing paid digital strategies for NMG’s largest retail customers. The position requires managing specific key accounts and implementing leading digital technologies. In addition, this role will help support and mentor Level 1 & 2 Digital Marketing Specialists to ensure their success and continued development.
Job Responsibilities:
- Independently develop media plans aligned with strategic Member goals
- Proactively make campaign optimization and strategy recommendations to improve ROAS based on analysis of performance metrics and results
- Analyze and communicate insights to clients based on campaign reports
- Identify opportunities for new strategies, A/B testing, or any other ideas that can enhance performance.
- Check all client services and media billing for accuracy and review against estimate(s)
- Participate in Member proposals, and new business pitches
- Develop campaign budgets and recommended project scopes in collaboration with project manager, design team and website team.
- Oversee the implementation, optimization, and support for Member campaigns
- Lead the presentation of campaign results and actions taken to successfully manage campaigns
- Support other Digital Marketing Strategists and Web Services teams as needed
- Prioritize tasks and manage time appropriately to meet inflexible deadlines
- Oversee key channel-level functions including research, audits, ad development, training, optimization and more in Facebook, Google Ads, display and emerging media channels
- Help foster a culture of continuous learning within the Digital team.
Job Qualifications:
- Bachelor’s degree in marketing or related digital marketing course
- 4+ years of experience in performance marketing
- Ability to manage all aspects of client campaigns including but not limited to: strategy, campaign creation, ad copywriting, keyword research, budget pacing.
- Ability to create strategic briefs and media plans
- Must be able to communicate campaign results with Members.
- Certified in Google Search, Display, Video, and Shopping Ads.
- Experience managing advertising budgets of $50,000+
- Experience managing 5+ clients concurrently
- Confident, concise and clear client communication, especially when potential problems arise.
- Excellent communication skills, both written and oral
- Exceptional ability to multi-task, prioritize and be adaptable to change
- Understanding of reporting and tracking methods for digital marketing media
- Experience in conversion configuration (e.g. CAPI, GTM) is a plus
- Proficient in Microsoft Excel, PowerPoint and Google Docs (Docs, Sheets, Slides)
- Proficient in Google Data Studio and/or other relevant reporting platforms
- Candidate will be required to pass a background check screening upon offer of employment.
Job Competencies:
- Exhibit a thorough understanding of digital marketing strategy within client industries
- Must be detail-oriented and work well in a team environment
- Must be proactive and have a continuous learning mindset.
- Passion for all things digital and eagerness to learn
- Genuine interest in internet trends and staying on top of digital platform updates
- Ability to travel an average of 4 times per year
- Thought leadership: ability to articulate and champion ideas throughout the organization and with key members
- Trusted advisor: seen as an expert in their field and is called upon for advice and insights
- Effectiveness: ensure that objectives are clear, and evaluation of work is robust with an eye toward continuous improvement of communications and quality of work
- Problem solver: ability to objectively assess and analyze issues and develop effective solutions
- Strong communicator / Team player: strong interpersonal skills with the ability to lead cross-functional teams and influence others without formal authority; Advanced written and communication skills with an ability to show professionalism during key stakeholder and customer interactions; Collaborative team player
- Analytics: ability to use leverage data to inform on-going media evaluation and planning
- Ability to travel an average of 4 times per year
Work Environment:
Must be able to read, write, and communicate both verbally and in written form to express and exchange ideas. While performing the responsibilities of this job, the employee must be able to access all components of workstation and other office equipment. Frequent typing, writing, bending, and twisting. Must be able to lift up to 10 pounds.General office environment with moderate noise. This position is mostly sedentary, involves sitting most of the time, but may involve walking or standing for brief periods of time.
A busy environment with many unscheduled interruptions. Frequent computer use at workstation for extended periods of time. Public contact position requiring appropriate business apparel.
Why you want to work with NMG:
Nationwide Marketing Group is an equal opportunity employer that does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state, or local protected class. We believe that the future of our organization depends on building a diverse, representative, and inclusive team. We strongly encourage individuals of all backgrounds to apply.
Should you need any reasonable accommodations through the interview process, please let us know.
NMG offers:
- Competitive base pay and performance bonus, dependent on role.
- Medical, Dental, Vision with $0 cost Employee Only coverage options
- Employer Paid Basic Life/AD&D
- Employer Paid Short-Term and Long-Term Disability
- MetLife supplemental insurance benefit options
- Matching 401K with 100% vesting
- Open PTO Policy, Paid Holidays, Paid Maternity/Paternity to help you balance work and personal life
- Business casual work environment
- Discounts Program on Electronics, Cells Phones, Health & Wellness, Travel, Entertainment, Home & Auto, Pet Insurance and more!
110000.00 To 115000.00 (USD) Annually
