We're looking for a talented and passionate
Head of Brand & Content Marketing
to join Wildlife's
Marketing Team in
São Paulo
. As a Marketing Specialist, you will play a pivotal role in scaling our ever-growing portfolio of games. By leveraging your analytical skills, creativity, and in-depth market knowledge, you will be in charge of experimenting with new technologies and acquisition channels that will shape the future of our Marketing operation.We know that the work we do has a high impact on our company's success and culture. The right person for this position is curious by nature, and comfortable in a "take the initiative" environment, loves solving problems, and can thrive in a fast and growing business.
What you'll do
- Content Strategy: Develop and execute influencer marketing campaigns tailored to the target audience, leveraging influencers' reach and engagement to promote mobile gaming products effectively.
- Partnership Management: Cultivate and maintain relationships with influencers across various platforms, negotiating contracts, and ensuring content alignment with brand values and marketing goals.
- Campaign Analytics: Utilize data analytics tools to track and analyze the performance of influencer campaigns, measuring key metrics such as engagement rates, conversion rates, and ROI to optimize future strategies.
- Social Media Management: Oversee the company's social media channels, creating engaging content, managing communities, and responding to user inquiries and feedback to foster a positive brand image.
- Trend Monitoring: Stay abreast of industry trends, competitor strategies, and emerging platforms or features within social media and influencer marketing landscapes, adapting strategies accordingly to maintain competitiveness and innovation.
What you'll need
- Outstanding analytical skills to understand performance and make data-driven decisions
- Deep understanding of the mobile marketing landscape, how different players operate and what are the main challenges and opportunities
- Familiarity and affinity with the gaming industry
- Creative mindset with the ability to think outside the box
- Be very hands-on
- Strong commitment
- A strong bias toward action
- A strong learning mindset always seeking opportunities to improve
- Autonomy to recognize the current and new priorities, evaluating the impact of their outcomes in the final result
About Wildlife
Wildlife is one of the leading mobile game developers and publishers in the world. We have released more than 60 titles, reaching billions of people around the globe. Today, we have offices in Brazil, Argentina, Ireland, and the United States. Here, we create games that will excite, intrigue, and engage our players for years to come!
Equal Opportunity
Wildlife is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, colour, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.We're committed to providing accommodations for candidates with disabilities in our recruiting process.
