Hi, We're Centerfield.
Supercharged customer acquisition. Centerfield delivers outcome-based digital marketing solutions and personalized omnichannel experiences for the world’s leading brands. Powered by our proprietary Dugout platform, Centerfield acquires customers at scale for leading residential service, insurance, e-commerce, and B2B brands. Centerfield’s digital experiences and digital brands, such as Business.com and BroadbandNow.com, reach more than 150 million in-market shoppers annually. Centerfield is headquartered in Silicon Beach and is proud to be recognized by Built in LA as a Best Place to Work in Los Angeles.
The Opportunity...
We are seeking an experienced Manager, Sales and Marketing to own and manage our end-to-end B2B marketing and sales processes. This role will have strategic oversight for lead generation and sales process optimization, support onboarding and transitioning of new agents, and manage marketing campaigns for existing agents. The ideal candidate will be a strategic thinker with a robust background in B2B marketing and a deep understanding of CRM systems, preferably Salesforce. This role is crucial for enhancing our sales strategies, increasing our market reach, and ultimately driving our company's growth.
How You'll Contribute...
- 1. Establish a framework for success for retail agent acquisition
- Fix/update Salesforce (we are both starting from scratch)
- Understand Sales Cycle
- Ensure incentives (including comp plans) are aligned with segment goals
- 2. Develop sales promotions as needed
- Understand/teach product positioning
- Stabilize marketing and ensure appropriate reporting
- Develop best practices around onboarding agents in areas of greatest need
- Define the needed reporting and KPIs to drive the right team behavior and results.
- Manage all reporting needs to the carrier partners
- Develop a pricing program for all product offerings to drive growth
- Understand the competitive landscape
- 2. Anticipating Agent Carrier adoption of AIC
- Develop onboarding strategy for agents
- Work closely with corporate carriers on marketing materials
- Work with tech prod to ensure the program works as anticipated
- 3. Working independently and/or in conjunction with corporate marketing on “our message”
- Unify our messaging and product pitch
- Understand/support the marketing needs of the broader AM team
- Develop approach to conferences and trade shows
- Utilize all B2B marketing and promotion methods to drive awareness of our retail agent offering as well as re-activation efforts.
- 4. Marketing efforts should drive the acquisition of small retail captive agents and independent agents as well as large regional and national agencies.
What We're Looking For...
- Bachelor's degree in Business, Marketing, Communications, or a related field, or equivalent experience
- Minimum of 5 years of experience in B2B sales and marketing.
- Extensive experience with CRM systems, specifically Salesforce.
- Proven track record of developing successful lead generation and sales optimization strategies.
- Strong analytical skills and experience with sales metrics and reporting.
- Excellent communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels.
- Demonstrated ability to mentor others, driving performance and professional growth.
Life at Centerfield...
- Competitive salary + bi-annual bonus
- Unlimited PTO – take a break when you need it!
- Industry-leading medical, dental, and vision plans + generous parental leave
- 401(k) company match plan – fully vested on day 1
- Award-winning culture & unprecedented team spirit (featured in LA Business Journal & Built In LA)
- Career growth – we enjoy promoting from within!
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To learn more, visit us
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Interviews will take place after resumes have been screened for minimum requirements. Please note that this position is not restricted solely to the responsibilities listed above and that the job scope and responsibilities are subject to change. For more information about our collection, use, and disclosure of your personal information in connection with our evaluating your candidacy, please visit our Privacy Policy at https://www.centerfield.com/privacy-policy/.Centerfield Media is an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law. Apply for this job
