At True Brands, our purpose is to help people embrace today and confidently pursue tomorrow. That's why we provide an environment focused on openness, inclusion, trust, and respect. True Brands™ is a fast-growing creativity-driven company specializing in designing and distributing high-end beverage and lifestyle products. We’ve become a major contender in the growing beverage accessories, gift, and consumables marketplace, with over 25,000 customers worldwide. Our team consists of intelligent, creative, and driven individuals who love working together. Check out our website (www.truebrands.com) to learn more about our family of brands.
We are seeking a talented and creative Content Manager to join our team. This hybrid role is perfect for a strategic thinker with a knack for crafting compelling copy. The ideal candidate will be responsible for developing and managing the overall content strategy for our multiple brands, ensuring consistent and engaging messaging for both DTC and B2B communication. This involves creating a content roadmap, setting content goals, and implementing a variety of content initiatives. Additionally, this role includes writing optimized product descriptions, packaging copy, blog posts, and email marketing campaigns, as well as managing social media accounts.
The Content Manager will work closely with the Head of Marketing, Creative Director, and Director of Digital to align content efforts with broader marketing strategies and maintain our brand voice and integrity.This is a hybrid office position, candidates for this role will need to live within commuting distance of our Seattle office. Minimum of 2 days in the office, up to 4.
Key Responsibilities:
- Develop and execute a comprehensive content strategy for all brands, targeting both DTC and B2B audiences.
- Manage and create engaging content for social media platforms, including Facebook, Instagram,TikTok, and LinkedIn.
- Write and edit high-quality blog posts, articles, newsletters, and other content that aligns with our brand voice and objectives.
- Craft compelling, optimized product descriptions and packaging copy that highlight key features and benefits.
- Develop copy for email marketing campaigns, ensuring clear and compelling subject lines and engaging content.
- Collaborate with the Head of Marketing, Creative Director, and Director of Digital to develop and manage a content calendar.
- Write copy for various marketing materials, ensuring a consistent brand voice across all channels.
- Monitor and analyze content performance, using insights to refine and improve future content strategies.
- Stay up-to-date with industry trends and best practices in content marketing, social media, email marketing, and SEO.
- Ensure all content is consistent in terms of style, quality, and tone of voice, and optimized for search and user experience.
- Manage content calendars, timelines, and workflows to meet deadlines and project goals.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 3+ years of experience in content creation, content management, or a similar role.
- Proven experience creating content for various social media platforms.
- Excellent writing, editing, and proofreading skills.
- Strong understanding of content marketing principles, email marketing, and SEO best practices.
- Ability to multitask and manage multiple projects simultaneously.
- Creative thinker with strong attention to detail and problem-solving skills.
- Familiarity with project management systems (CMS) and other content management tools.
- Experience writing copy for marketing materials, advertisements, and other promotional content.
- Experience working in a fast-paced, dynamic environment.
Preferred Qualifications:
- Experience in a B2B and DTC marketing environment.
- Experience in working with consumer packaged goods.
- Knowledge of graphic design and multimedia content creation.
- Proficiency in analytics tools such as Google Analytics and social media insights platforms.
Benefits & Compensation:
- $70,000-$85,000+ per year
- 40% employee discount
- Health, Dental, Vision, and Life Insurance, 401k with employer match
- Large supplemental insurance offerings such as accidental policies and discounted pet insurance plans
- FSA General Purpose Healthcare and Dependent care
- Growth and development opportunities
- Excellent work/life balance
- Accrue 15+ days of PTO per year
- 8 Paid Holidays per year
- Company events
True Brands is an equal opportunity employer and does not discriminate against any employee or applicant for employment on the basis of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, or any other legally protected status. We are committed to providing a diverse and inclusive workplace where all employees are respected and given equal opportunities to succeed. We believe that our differences enrich our company culture, promote innovation, and enable us to better serve our customers.
True Brands is dedicated to creating an environment free from harassment, intimidation, and retaliation and we expect all employees to treat each other with respect and professionalism.
