Digital Partner Marketing Advisor (DPMA)
Indigo Slate, a Zensar company, is looking for a Digital Partner Marketing Advisor (DPMA) to manage the relationship with a series of technology companies to drive high level marketing planning & campaign management. This individual should be passionate about the power of technology to solve business challenges and be able to dig into strategy around unique positioning and campaign approaches for technology companies looking for real impact.
Preference will be made to candidates who:
- Are immediately available to interview & commence employment
- Have partner marketing and technology experience
Key skills:
You have experience with Partner and traditional Go-To-Market services. You are passionate about building intelligent solutions with Partners, and empowering people and organizations to do more. You possess the right energy and attitude to work within a team dedicated to the success of our client’s Partner Marketing initiatives.
- Technology Marketing Strategy
- Campaign Management
- Thought Leadership Marketing Best Practices and Trends
- Relationship Management
- GTM Investment Tracking And ROI
The role:
Your role as a Digital Partner Marketing Advisor is key to supporting our client’s partner-ecosystem initiatives. You’ll be responsible for managing the relationship and owning the deliverable output directly with the partner. You should be familiar with various product & solution approaches and modern B2B marketing fundamentals around building joint value proposition, campaign plans, content strategy, email campaigns, account-based marketing, test and learn planning, etc.
Specifically, you will:
- Define joint value proposition between client Partner, in alignment with expected business outcomes for the local area.
- Document marketing priorities and goals and connect the GTM value proposition to the market needs.
- Act as SME, demonstrating deep understanding and pulse of the partner eco-system (market, competition, demand), providing local feedback and insights on campaign landing to Area and Corporate marketing stakeholders.
- Ensure campaign lead flow (inbound, outbound) operating as planned and nurture stream/hand-offs are prepped.
- Relationship management with a select group of partners, driving close collaboration on campaigns.
- Seek opportunities to collaborate across the team, connecting activities to simplify and drive success.
- Be a champion for holistic growth of a new program and opportunity for our team.
Your Experience:
- 6+ years of experience in product or channel marketing, partner channel development, business development, alliance management, through partner marketing in the technology industry.
- Multilingual is a big plus in growing our global teams.
- Strong partner relationship management and solution development skills
- Strong executive presence including communication and presentation skills with a high degree of comfort to large and small audiences.
- Excellent communication and writing skills.
- Problem solving, escalating when needed.
- Experience working with a team of SMEs (Strategy, Creative, Media, Accounts, PMs)
- Experience with technology platforms and solutions with a reasonable level of technical proficiency
- Extensive experience of managing virtual teams across functions and geographies
- Inclusive and collaborative – driving teamwork and cross-team alignment.
- Problem solving mentality leveraging internal and/or external resources, conflict resolution, and follow through with partners.
- Proven experience in Partner Marketing, Product Marketing or GTM expertise within the technology industry
Our Commitment to You
- Your entrepreneurial spirit and vision will be rewarded, and your success will fuel opportunities for career advancement.
- You’ll make a difference for an impressive list of clients. Indigo Slate serves many of the Fortune Global 100 on high-profile projects.
- You’ll have daily opportunities to learn through training, assignments, and collaboration with experts across the company.
- You’ll be given access to leading-edge technology.
Who Is Indigo Slate?
We are the human experience agency.
Creating smart experiences enabled by our unique combination of skills, delivering powerful results.
Indigo Slate is a full-service digital agency, backed up by a global engineering leader (Zensar Technologies) to empower clients to build transformative experiences from start to finish.Through a profound intersection of marketing, technology, business, and creative; brands are no longer judged through their advertising, but through each touchpoint, both internally and externally, building in strength with every experience.At Indigo Slate, we harness a mix of skills unique in our industry, equal parts strategic consultancy, creative agency and technology thought leadership to build and run of some of the best experiences on the planet.
Indigo Slate is a full-service human experience company.
We are a digital organization backed by a global engineering leader, and we’re dedicated to helping clients build transformative experiences from start to finish. We create smart experiences that deliver powerful results through a profound intersection of marketing, technology, business, and creative. We understand that brands are no longer judged through their advertising, but through each touchpoint, both internal and external, building strength with every experience.
At Indigo Slate, we harness a mix of skills unique in our industry—equal parts strategic consultancy, creative agency, and technology thought leadership—to build and run some of the best experiences on the planet.
