THE COMPANY:
BIRDY GREY (
www.birdygrey.com)Birdy Grey is a direct-to-consumer brand whose mission is to celebrate and elevate friendships during one of the most important milestones in a person’s life: THE WEDDING. Founded in 2017 by best friends Grace Lee (CEO & Founder) and Monica Ashauer (President & Co-Founder), Birdy Grey offers affordable bridesmaid dresses starting at $100, and fun gifts and accessories for everyone in the bridal party. Brides and bridesmaids alike count on Birdy Grey for their most important day—so much so that we’ve dressed over half a million bridesmaids (and counting) in less than 5 years.
THE OPPORTUNITY: Copywriter (Freelance)
REPORTS TO: Brand Marketing Director
LOCATION:
US - Remote
Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports remote work for eligible roles. This role is fully remote.This is a contract position, part time hours for 1-2 months with potential for extension.Birdy Grey is looking for a Copywriter to join our team of creatives who are constantly seeking ways to reach our customers more effectively and impactfully. You will report into the Content Director and will partner with our Ecommerce, Brand, and Marketing teams while also working cross-functionally with Merch & Planning and Ops teams.
In this role, you will lead the conceptualization, development, and execution of all digital content for our website and new products, social media, launch campaigns, and email marketing among others. We’re looking for someone who is passionate about brand identity, storytelling, and is brimming with ideas to bring to the table.
SCOPE OF RESPONSIBILITIES
- Responsible for developing copy that reflect the brand’s personality, voice, and positioning—whether that’s a bridal trend for a blog post or a product description for bachelorette party swag.
- Create, copy edit, and proofread website PDP and collection page copy to ensure accurate spelling, grammar, formatting, and clarity.
- Check all assets to ensure accurate product copy while working cross-functionally with PD.
- Draft weekly blog posts for The Birdy Edit in line with SEO best practices.
- In collaboration with the Content Director, ideate content for Birdy Grey’s social platforms including Instagram and TikTok.
- Develop messaging for all new 360 product launch campaigns and key initiatives, including copywriting and editing.
- Vary language and tone of messages based on product, medium, target audience and desired consumer behavior.
- Provide expertise to all marketing, brand, and business partners to ensure that messaging meets project and business objectives.
- Work with marketing and merchandising to craft copy for promotional, seasonal and marketing emails and SMS.
- Create pithy, compelling copy for search ads and sponsored ads while working closely with the Digital Marketing team.
THE RIGHT CANDIDATE:
QUALIFICATIONS & PERSONAL ATTRIBUTES
EDUCATION:
Bachelor’s Degree required
EXPERIENCE / REQUIREMENTS
- Minimum 4+ years copywriting experience in editorial, fashion, bridal, ecommerce, retail, or advertising.
- Passion for copywriting, language, user experience, creative direction, and editorial storytelling.
- Experience with digital writing and crafting SEO-friendly website copy.
- Proficient in both short- and long-form copywriting (must have writing clips to show both forms).
- Strong ability to multitask, hyper organized, and can work efficiently without sacrificing attention to detail.
- Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar.
- Deep understanding of customers' needs, the “why” of a product, and the competitive landscape.
- Professional level of computer competency, proficiency with Word, Google Suite, experience with database tools, and knowledge of Internet technology.
- Up-to-date knowledge of retail, marketing, and fashion editorial trends.
NICE-TO-HAVES
- Start-up and DTC experience are a plus!
- Outstanding skills with the nuances of social media writing, including the use of hashtags, emojis and acronyms.
- Social-savvy with an eye for social content trends.
- Passionate about the bridal industry and fashion.
WHY BIRDY GREY:
BENEFITS & PERKS (for eligible Full-Time Employees)
- Competitive Compensation: Based on experience and performance + Annual Performance Bonus
- Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits
- Retirement: 401K + up to 4% match after 3 months
- Generous PTO: Flexible Open PTO Policy + 11 paid holidays
- Wellness: A monthly wellness day + $50 monthly wellness stipend + summer Fridays
- Flexibility: Partial remote with a high level of autonomy and accountability + $50 monthly WIFI stipend
- Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products
- Family Benefits: 3 months of paid parental leave
- Purpose: Join in the success of a high-growth, 80% women, minority founded, early-stage startup by driving performance and building out new processes
Highlights:
- Birdy Grey is #305 on Inc5000's List of Fastest Growing US Companies 2022
- #22 on BuiltIn’s Best Startups to Work for in LA
- Be part of a company innovating the $75B+ US wedding market (IBISWorld, 2019)
- Join a Women Founded Small Business blazing trails in the Bridal industry
- Birdy Grey is making waves on BuzzFeed, The Knot, Brides, People, Allure, PopSugar, Bustle and more
- Named #5 onLA’s 50 Hottest Startups in 2020 by Pitchbook & Dot.LA
- Customers can participate in Birdy Grey’s giveback program with The Princess Project, a non-profit that provides prom dresses and accessories to teens in need
Additional Information
The Lead Announces the 2021 Foremost 50 List: The Annual Power List of High-Growth D2C BrandsCult-favorite bridal brand brings $99 bridesmaid dresses to one-day pop-up in PlanoMy wedding party wore thse $99 bridesmaid dresses from Birdy Grey and everyone looked amazing, proving you don't need to make anyone spend $400 on a dress they'll wear onceBirdy Grey Instagram - @birdygreyBirdy Grey is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
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