Growth Marketing Manager
Elevate your marketing career at Flowplay, a pioneering, Seattle-based mobile & desktop gaming company founded in 2007. We are developers of massive multiplayer online (MMO) games including Vegas World, Casino World, and 7 Seas Casino, in addition to casual games, real money gambling games, sports betting games, and several new mobile games on the horizon!
Community, Creativity, & Change
Flowplay’s company culture, as reflected in its games, is all about fostering community, creativity, and innovation. Employees work collaboratively, encourage new ideas, and embrace change to forge new paths within the gaming industry.With a hybrid remote-work culture and a central downtown hub, we are all-in on flexible working environments and a true work-life balance.
Job Description
We are seeking a self-directed, data-driven Growth Marketing Manager to join our marketing team. Working closely with the VP of Marketing, this role is responsible for managing lead generation and performance marketing aligned with specific ROAS and growth goals across multiple Flowplay games and platforms, including desktop and mobile. Success in this position relies heavily on reporting and cohort analysis to evaluate the effectiveness of each advertising campaign within a set of marketing channels, which may include Google AdWords, Instagram, Facebook, Apple Search, and other ad networks or direct marketing partners.
Responsibilities:
- Manage customer acquisition reporting and budgets.
- Optimize campaigns to achieve goals for player growth, reduced costs, and higher profits.
- Oversee tracking for both mobile and desktop campaigns.
- Collaborate with designers to ensure a steady pipeline of new ad assets and videos.
- Research and launch new channels to test new sources of traffic.
Qualifications
- 3+ years of experience with customer acquisition, preferably in the mobile gaming space.
- Strong analytical skills, preferably familiar with Power BI, but not required
- Some experience managing customer acquisition campaigns on Google AdWords, Apple Search, Facebook, and Instagram
- Familiarity with cohort analysis to measure ROAS and LTV goals for paid user acquisition
- Ability to manage multiple advertising channels and organize weekly/monthly reporting on those channels
- Excellent skills working alongside designers, developers, and business intelligence managers
- Experience with mobile tracking and MMPs (Appsflyer, Adjust) preferred but not required
About FlowPlay:
FlowPlay is a dynamic game studio in the heart of Seattle. Pioneering interactive entertainment since 2007, our reach spans the globe, captivating desktop and mobile players worldwide. We're the masterminds behind vibrant, community-focused virtual worlds that transcend age and device, ensuring everyone can partake in the magic. From the dazzling lights of Vegas World to the nautical charm of Seven Seas Casino, our portfolio is a testament to innovation.We’re also regularly featured among the 20 best places to work in Seattle (according to Seattle Business Magazine), and our average tenure in the company is almost 8 years.
Here, innovation knows no bounds, and diversity reigns supreme. FlowPlay encourages applicants from all walks of life to apply.
We Offer:
- Fully-paid medical (PPO or HSA), dental, and vision plans
- A hybrid work culture with two in-office days per week (Mon/Wed)
- Catered meals
- A fully stocked pantry of snacks and drinks
- Fun social gatherings
- A 401k plan with company matching
- Long-term disability
- Life insurance
- FSA plan for Medical and Dependent Care
Compensation includes a base rate of $85,000 - 105,000 per year + bonus + equity.
