We are seeking an
SEO Specialist to join our team. The SEO Specialist will be responsible for analyzing, reviewing, and implementing changes to our website in order to optimize it for search engines. The ideal candidate should have a passion for digital marketing, a strong understanding of SEO best practices, and experience with various SEO tools and platforms.
Responsibilities:
- Conduct keyword research to uncover opportunities and trends, ensuring content optimization around targeted keywords.
- Enhance website content and structure to boost search engine performance, encompassing meta tags, headers, and internal linking.
- Formulate and execute link-building, outreach, and PR campaign strategies to elevate backlinks and domain authority.
- Identify and address technical issues impacting website performance, including site speed, mobile-friendliness, and crawlability.
- Collaborate with content creators to craft and execute strategies aligned with SEO objectives.
- Conduct routine website audits to pinpoint improvement opportunities and ensure adherence to best practices.
- Utilize tools like Google Analytics, Ahref's, Moz, SEMrush and other SEOs software to track, analyze, and report on SEO performance.
- Keep abreast of industry trends and competitor actions to adjust strategies accordingly.
- Stay updated with search engine algorithm changes and modify strategies in response.
Qualifications:
- Bachelor's degree in Marketing, Business, or any related field.
- 3 to 4 years of experience in SEO strategy and implementation. Experience with SaaS would be considered a plus point.
- Possesses a strong understanding of search engine algorithms and ranking factors.
- Proficient in using SEO tools such as Google Analytics, Google Search Console, Ahref's, SEMrush, Moz, or similar platforms.
- Exhibit solid comprehension of on-page, off-page, and technical SEO.
- Display exceptional analytical and problem-solving capabilities.
- Have excellent communication and presentation abilities.
- Ability to work autonomously and collaboratively within a team.
- Stay updated with the latest trends and best practices in SEO.
Salary and Perks:
- Market competitive salary.
- Bi-Annual increments.
- Quarterly bonuses based on performance review.
- Generous medical insurance coverage for employees, their spouses, and children.
- Learning and development allowance.
- Provident fund and EOBI.
- Elaborate paid leaves (annual, sick, casual, paternal, and bereavement leaves).
- Excellent working environment with transparent policies and helpful team members.
- Daily lunch and free snack bar.
- Frequent recreational activities which include monthly dinners, family galas, and more.
