Reports to: Executive Director of Marketing
Location: Plymouth Meeting, PA (Hybrid)
Company Overview:
Braeburn is dedicated to delivering solutions for people living with the serious consequences of opioid use disorder. At Braeburn, we challenge the status quo and champion transformation of the management of opioid use disorder (OUD) by partnering with the community to create a world where every person with OUD gets the best possible care and opportunity to reach their full potential. Our shared commitment to innovation on behalf of patients enables us to help people with OUD begin and sustain recovery.At Braeburn, there are opportunities to contribute to our purpose every day.
We value authenticity and strive to amplify all voices. Our culture empowers everyone to be successful and unleashes our full potential.
Position Summary:
The Director of Patient Marketing is one of the most critical roles in the Commercial organization at Braeburn. The position is highly collaborative and interacts with similar individuals across all functional areas within the organization including sales, market access, business operations, corporate communications, government affairs, medical and manufacturing.The Director of Patient Marketing must possess a deep understanding of patient needs, market dynamics, and regulatory requirements within the pharmaceutical industry and demonstrate the ability to maneuver within a dynamic, changing environment.
This individual will lead the development and execution of patient-centric marketing strategies to enhance patient engagement, education, and adherence to support continued success of the company’s flagship product (launched in September 2023).
Specific Duties:
- Create and implement comprehensive patient marketing strategies that align with overall brand and corporate objectives
- Develop and execute multi-channel marketing campaigns, including digital, social media, print, and events that optimize brand benefits with patients
- Develop programs and initiatives to improve patient education, support, and adherence
- Work closely with cross-functional teams, including compliance, medical, regulatory, legal, sales, business operations, patient access support, and agency partners, to ensure cohesive and compliant marketing efforts
- Collaborate with the PRC team to ensure all marketing activities comply with industry regulations, company policies, medical validity and supported by brand labeling
- Generate customer insights through participation in both qualitative and quantitative market research programs to understand patient needs, preferences, and behaviors
- Drive for timely, cost-effective execution in all patient marketing activities including market research, product promotion and communications, ensuring efficient allocation of resources and tracking ROI
Key Competencies:
- Ability to analyze data and market trends to inform strategic decisions
- Innovative approach to developing patient-centric marketing initiatives
- Strong team player with the ability to work effectively across departments and with external partners
- Ability to thrive in a fast-paced, dynamic environment
- Excellent communication and interpersonal abilities
- Proficiency in digital marketing tools and platforms
Skills:
- A deep understanding of specialty pharmaceutical market dynamics and stakeholders
- A demonstrated ability to maneuver within a dynamic, changing environment
- Ability to integrate input from key stakeholders and take a long-term view of brand strategies and tactics
- Ability to efficiently manage agency partners to deliver high quality brand creative and market shaping tactics that effectively communicate brand benefits to HCPs and patients
Education/Experience:
- Bachelor’s degree in marketing, business, or a related field; MBA or advanced degree a plus
- A minimum of 10 years of pharmaceutical industry marketing or related experience with at least 3 years' experience in patient healthcare marketing
- Specific marketing experience for specialty brands with complex acquisition processes
- Prior experience in and collaboration with sales, sales management and/or market access is essential
Braeburn is committed to ensuring equal employment opportunity for all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, military/veteran status, age, disability, or any other category/characteristic protected by law (collectively, "Protected Categories"). In fact, we encourage all underrepresented backgrounds to apply for any open job positions with the company.
