GitLab is an open core software company that develops the most comprehensive
AI-powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating the rate of human progress. This mission is integral to our culture, influencing how we hire, build products, and lead our industry. We make this possible at GitLab by running our operations on our product and staying aligned with our values.
Learn more about Life at GitLab.
About the team
Product Marketing Managers at GitLab have a unique opportunity to contribute to our mission:To change all creative work from read-only to read-write so that everyone can contribute. When everyone can contribute, consumers become contributors, and we greatly increase the rate of human progress.Product marketing managers at GitLab help tell the story about the value of how GitLab helps to unlock the potential of sharing and contribution. As a Product Marketing Manager, you understand our customers, our community, and the challenges they face specific to the Tech, Manufacturing and Automotive industries.
You have a background in marketing to these key industries or can quickly learn what they care about and develop compelling messaging. You may also be asked to support other industries with embedded systems, a key component of the Automotive industry. You write about their story and help them understand how GitLab can help them become the heroes they really are. You will drive awareness of how GitLab helps key industry customers transform their business and drive team collaboration and build software faster.We work in a unique way at GitLab, where flexibility meets a high paced, pragmatic way of working. And everything we do is in the open. We recommend looking at our product marketing handbook to get started.
What you'll do
Who, Where and Why
- Research and define our enterprise buyer and user personas, their specific needs, pain points, and goals that we can help address within the Tech, Manufacturing and Automotive industries.
- Research, document, and operationalize particular customer use cases and problems that GitLab solves.
- Identify and define the key value drivers which differentiate GitLab in the market.
- Partner with sales, product management, customer success, and engineering teams to refine and evolve our product roadmap.
- Tell the full story around Tech, Manufacturing and / or Automotive customer industry pain points and use cases and how GitLab offers the solution.
What
- Develop product marketing collateral such as website pages, blogs, white papers, webinars, videos, decks, and data sheets supporting the buyer’s journey communicating the value of GitLab.
- Develop content that is valuable to both sales and partners as expanding partner relationships.
- Participate and contribute to field and industry events as a GitLab evangelist and thought leader.
- Develop and deliver product, market, and industry-specific enablement to the GitLab sales team and partners.
- Create campaign messaging and content as required to support ongoing marketing initiatives.
Proof
- Develop relationships with analysts and regularly brief them about GitLab’s unique value proposition.
- Document and demonstrate GitLab value in analyst market research reports.
- Support the development of customer case studies and webinars that help to demonstrate the value of GitLab for our customers.
Choices
- Participate and support win/loss analysis to understand why we win, where we win, who to target, and what to avoid.
- Support research into competitive threats and challenges to understand how to position GitLab in a rapidly changing market.
- Research and track overarching market trends and patterns.
- Develop and implement GTM strategies and campaigns in partnership with sales, growth, digital, and content marketing.
- Research and support pricing and packaging decisions in order to meet market demands and needs.
- Define and lead market research projects into specific market segments.
What you'll bring
- At least 6 years enterprise software marketing experience, including 4 within product marketing.
- Familiarity with the constraints of functional safety software development (e.g. ISO 26262 for Automotive)
- Strong automotive or manufacturing and high tech industry background- either marketing to the industry, working within the industry or both.
- Understanding of Agile and DevOps methodologies across the entire Software Development Lifecycle, especially in large enterprise environments.
- Excellent writing skills- developing internal external content positioning the product/features as the solution for industry use cases is key.
- Support product launch plans as a Tech, Manufacturing and / or Automotive industry expert to establishing GitLab’s position as a market leader, to drive demand and sales pipeline
- Experience in at least one of the following domains/areas (portfolio management, requirements management, agile project management, source code management, continuous integration, quality management, application security, continuous delivery, containers, kubernetes, release management, or application performance monitoring)
- Outstanding English communication skills to explain and translate complex technical concepts into simple and intuitive communications.
- Able to coordinate across many teams and iterate and deliver in a fast-moving startup environment.
- Proven experience being self-directed and working with minimal supervision.
- Data-driven, use data to measure results and inform decision making and strategy development.
- Experience with Software-as-a-Service offerings and open core software is required.
- Experience creating sales collateral from scratch based on sales conversations, sales calls, product interviews, user interviews, market research, and your own experience.
- You share our values and work according to those values.
- Ability to travel if needed and comply with the company’s travel policy.
- If employed by GitLab Federal, LLC, team members need to also comply with the applicable vaccination policies.
How GitLab will support you
- Benefits to support your health, finances, and well-being
- All remote, asynchronous work environment
- Flexible Paid Time Off
- Team Member Resource Groups
- Equity Compensation & Employee Stock Purchase Plan
- Growth and development budget
- Parental leave
- Home office support
Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.The base salary range for this role’s listed level is currently for residents of listed locations only.
Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.California/Colorado/Hawaii/New Jersey/New York/Washington/DC pay range$110,800 - $237,600USD
Country Hiring Guidelines:
GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.
Privacy Policy:
Please review our
Recruitment Privacy Policy. Your privacy is important to us.GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law.
GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.
