About us
Appnovation is a global, full-service digital partner that combines Strategy, Experience & Design, Engineering and Managed Services. We build digital solutions that deliver real impact today and serve as foundations for future growth. Bold ambition. Practical action. Endless possibilities.
As a Copywriter at Appnovation, you will play a pivotal role in shaping and executing our clients' brand narratives across various digital platforms. Our client is a luxury fashion brand based out of APAC. You'll produce engaging content in Chinese that resonates with target audiences and drives measurable results. This role is based out of our client offices (5 days at client site)
RESPONSIBILITIES:
You will be responsible for:
- Create Compelling Microcopy: Write concise, clear, and elegant copy for app navigation, product descriptions, calls to action, error messages, and other user interface elements.
- Develop a Consistent Brand Voice: Ensure all written content reflects our brand's values of sophistication, luxury, and timeless elegance.
- Crafting impactful push notification and email marketing copy to drive user engagement and retention - Create fresh, on-brand greeting messages, announcements, and contextual copy to delight our members
- Produce promotional copy for new product series/collections or app feature launches, including descriptions, call-to-actions, and supporting messaging
- Collaborate with the product, design, and marketing teams to maintain a cohesive brand voice - Stay up-to-date on mobile app copywriting and user experience best practices
- Continuously optimize content based on user feedback and performance metrics
- User Testing and Feedback: Participate in user testing sessions, gather feedback, and refine the app's language based on user insights.
- Maintain Style Guides: Help develop and maintain writing guidelines to ensure consistency across the app.
ESSENTIAL SKILLS, KNOWLEDGE, AND EXPERIENCE:
EXPERIENCE:
- Proven Experience: 1-2 years of experience as a copywriter in a digital agency or similar environment, with a strong portfolio showcasing diverse digital projects, ideally including mobile app, digital and promotional product content.
- Exceptional Writing Skills: Ability to craft compelling, error-free copy with attention to detail, adapt style for different audiences, and maintain brand consistency. The ability to understand user psychology for mobile platforms.
- Digital Savvy: Familiarity with A/B testing and data-driven content optimisation.
- Collaborative Spirit: A team player who thrives in a collaborative environment, communicates effectively, and contributes to a positive team dynamic.
- Creativity: Demonstrated ability to quickly ideate and execute on promotional content for new product launches.
- Proficiency in Cantonese and English is a mandate
INTERPERSONAL SKILLS:
- Empathy: Ability to understand and anticipate the needs of our high-end clientele.
- Communication: Excellent communication skills to articulate ideas clearly and work effectively with diverse teams.
- Problem-Solving: A proactive problem-solving approach to address user pain points through written content.
- Cultural Fit: An appreciation for luxury brands and an understanding of our target audience's preferences.
If you are a creative thinker with a passion for digital storytelling and a desire to impact, we invite you to apply and contribute to our dynamic team. Let's create exceptional digital experiences for our client together.
WHAT DOES APPNOVATION HAVE TO OFFER?
Appnovation’s development teams are collaborative, friendly and open, and with varied work. We encourage development both professionally and personally! Aside from work, we offer a people and culture-orientated, fun and dynamic environment.Here are a few more reasons why you should apply:
- Work-life Balance
- Lots of opportunities for personal and professional growth
- Health Benefits Package
- Mental Health Support
- Personal Days Off
- Fertility and Menopause Leave
- Fitness Allowance
- D,E&I Initiatives
- And much more..
Thank you for your interest in a career with Appnovation Technologies! Please note that only those selected for an interview will be contacted.At Appnovation, we recognize that diverse teams are the strongest teams. Diversity, Equity & Inclusion is not only something that we embrace - we celebrate it! We are proud to be an Equal Opportunity Employer and we encourage applicants from all backgrounds, lived experiences and industries to apply. Come join us at Appnovation, and learn more about how we stay true to our company values as we build better lives through better digital.
Accommodations are available upon request throughout the recruitment process.
