Location: Based On-site 4 days/week in LA HQ
Who We Are:
Thrive Causemetics is Bigger Than Beauty™: We are an independent, female-owned beauty brand that creates high-performance vegan cosmetics and supports a community of giving. All of Thrive Causemetics' products are free of parabens and sulfates, in addition to being 100 percent cruelty-free. Through its Bigger Than Beauty™ program, every product purchased results in a donation to help communities thrive.Thrive Causemetics is dedicated to fostering a collaborative and cross-functional workplace where everyone’s voice matters.
We are committed to being pioneers in creating a culture of wellness. Together, we prioritize a strong work ethic while maintaining a positive, exciting environment where people are passionate about what they do.
Who We Are Looking For:
The CRM Analyst is essential in driving execution and strategy for our CRM channels to drive revenue and retention growth. This data-driven, customer-focused individual will implement a strategy to continue to grow our SMS, Email, and Direct Mail initiatives.
What You Will Be Doing:
- Develop and manage SMS program to drive revenue growth MoM + YoY while focusing on customer lifecycle management in this channel
- Assist in the strategy, execution, and project management of the Email program Manage list growth efforts for SMS + Email
- Identify high-value segments of customers for both SMS + Email
- Create high-impact messaging for targeted segments in SMS, Email, and Direct Mail
- Orchestrate targeting and triggering strategies for SMS, Email, and Direct Mail
- Work cross-functionally with Marketing, Giving, Customer Experience, Growth, Analytics, Operations, and all product owners to support various business needs
- Manage outside vendor relationships to create new capabilities and efficiencies
What Will Make You Stand Out:
- Bachelor’s Degree in a quantitative field
- 3+ years of experience in SMS, Loyalty, Email, and database marketing
- Solid understanding of e-commerce business and KPIs required; experience in DTC marketing is highly preferred
- Passionate about using data to derive insights and build strategies that solve business problems
- Ability to review metrics, analyze, draw conclusions, and recommend immediate action
- Critical thinker with the curiosity and willingness to experiment and validate through testing
- Solid understanding and experience with audience segmentation, outlining customer journeys, and omnichannel activation
- Ability to effectively prioritize and execute tasks in a high-pressure environment
- Excellent interpersonal, presentation, communication, and writing skills
- Experience with SQL is highly preferred
Thrive Causemetics is an Equal Opportunity Employer. Applicants must be authorized to work for any employer in the U.S. without current or future sponsorship for an immigration-related work benefit. Thrive Causemetics does not hire H-1B, F-1 CPT, OPT, or STEM OPT candidates for this role.The base pay range for this role is $65,560 - $70,000, with the following factors determining the base pay at offer: skills, qualifications, experience. This range provides the opportunity to progress as you grow and develop within a role.
Additionally, this role is also eligible for an annual discretionary bonus based on company and individual performance. Thrive Causemetics provides a competitive benefits package, including but not limited to: comprehensive medical, dental and vision plans, a 401(k) plan with employer matching, various paid time off programs, employee discount/perks, life insurance, disability insurance, and employee assistance programs.Apply for this job
