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Lead Software Engineer, Audience Planner

PMGDallas, Texas, United StatesOnsite

PMG is a digital company that helps marketers connect people with their brand. Focused on people and grounded in data, our award-winning culture fosters meaningful careers. Partnering with the most iconic brands in the world, we put people at the center of everything we do to deliver value, innovation, and business transformation.
Passionate about development in leading technologies? Looking to become a major player on a diverse team? PMG is transforming the marketing technology space with solutions that protect users’ privacy and increase transparency.We are looking for a talented Full Stack Lead Engineer to be focused in ourAudience Planner initiative of the Alli platform.  Alli’s Audience Planner is an innovative tool that integrates strategic insights with media targeting, leveraging AI to ensure precise and effective marketing campaigns.

It combines traditional audience planning with advanced data utilization, providing unparalleled targeting accuracy across digital channels.As a Fullstack Lead Engineer, you will play a pivotal role in designing, developing, and maintaining our web applications and backend services. You will work closely with cross-functional teams to build scalable, secure, and high-performance solutions that leverage the latest in cloud technology, frontend frameworks, and Generative AI.

Responsibilities


  • Lead the design, development, and deployment of fullstack applications using React, Node.js, and AWS.
  • Collaborate with product managers, designers, and other engineers to define and implement innovative solutions for our adtech platform
  • Mentor and guide junior engineers, fostering a collaborative and inclusive team environment
  • Develop and maintain scalable, secure, and performant APIs and microservices
  • Integrate Generative AI models and services to enhance ad targeting, personalization, and campaign optimization
  • Implement best practices in code quality, testing, and CI/CD
  • Ensure the reliability, availability, and scalability of our applications by monitoring and optimizing performance
  • Stay current with industry trends and emerging technologies, advocating for their adoption where beneficial

Skills & Experience


  • 5+ years of experience in fullstack development, with a strong focus on Node.js and REACT
  • Strong knowledge of backend development, RESTful API design, and microservices architecture using Node
  • Knowledge of serverless architecture and containerization (Docker, Kubernetes)
  • Experience with database design and management (SQL and NoSQL)
  • Solid understanding of frontend technologies (HTML, CSS, JavaScript, TypeScript) and frameworks (React)
  • Strong communication and collaboration skills, with a track record of leading and mentoring engineering teams
  • Familiarity with integrating and deploying Generative AI models and services
  • Experience in building quality software including testing, code reviews, clean code, refactoring strategies, etc.
  • Solid knowledge of programming fundamentals – data structures, design patterns, algorithms, and paradigms

Preferred, but not required

  • Degree in Computer Science or Computer Engineering
  • Experience in the adtech industry or with advertising technologies
  • Familiarity with DevOps practices and tools (Terraform, Jenkins, GitLab CI/CD)
  • Experience with DDD, NoSQL, Python and Machine Learning
  • Experience with Grafana, Docker, AWS, GCP and can safely maneuver/setup configurations in those environments

About PMG: PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, creative, media, and insights, as well as its proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. Our team is made up of over 500 employees globally, and our work for brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods runs across 85+ countries and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.Named to Ad Age’s 2023 A-List, MediaPost’s 2023 Independent Agency of the Year, and Adweek’s 2021 Breakthrough Media Agency of the Year, PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships.

We are proud to be named among Fast Company’s Best Workplaces for Innovators and Fortune's Best Workplaces in Advertising & Marketing (ranked #1), and to be the only company named to Ad Age’s Best Places to Work nine years in a row.Being part of PMG means being part of a company culture that’s unmatched in digital. We’re willing to work hard to serve our clients and deliver value, results, and innovation -- which often requires true grit and remaining agile. We believe in taking care of ourselves and each other so that we continuously improve in every way. We’d love to get to know you and share more about why we love PMG and the work we do.  In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer.

We believe we only change for the better by bringing different people to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Learn more about our commitment to Diversity and Inclusion and our action plan for change here.

Life at PMG

PMG is the industry expert in CHC revenue cycle management. We assist with all aspects of the revenue cycle from point of service to final adjudication of the claim. We work to optimize each client's position legally and ethically. We believe in educating our clients on how to increase revenue from third-party payers so they can enjoy a healthy revenue cycle and focus more on patient care. We have a full understanding of CHC operations. We know what sliding-fee scales are and why CHCs use them. We have an appreciation for the entire CHC world, including UDS reporting, cost-based Medicaid reimbursement, school-based health centers, dental claims, substance abuse/detox billing, UGS/NGS Medicare and CHC-centric specialties. Simply put, we understand and believe in CHCs and our mission is to find ways for them to better deliver quality health care to the underinsured and underserved.
Thrive Here & What We Value1. Inclusive and Diverse Company Culture2. People-Centered Approach3. Iconic Brands Partnership4. Continuous Improvement5. Dynamic Relationships6. Business Transformation7. Meaningful Careers8. DataDriven Approach9. Innovation and Value Creation10. Equal Opportunity Employer11. Agile Development Process12. CustomerFirst, Business-Centric Approach
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