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Email Marketing Specialist

Alertus TechnologiesBaltimore, Maryland, United StatesHybrid, Onsite
This job is no longer open

Company Description:


At Alertus, protecting people from harm is our mission and our passion. As the leader in mass notification, we are committed to providing customizable, scalable, and cost-effective solutions, as we know even a few seconds of warning can help save lives during an emergency.Our employees are integral to the company’s success and impact countless people's lives, safety, and well-being. We aim for a positive, collaborative environment that allows employees to work across departments easily and effectively.

Job Description:


Our Marketing team is on the search for an Email Marketing Specialist to manage the entirety of the email campaign lifecycle from idea conception to email deployment. This is a self-driven position where creating engaging, value-driven email campaigns to reach our customers and prospects will play an integral role in customer growth and retention. Our ideal candidate is someone who leverages their creativity and expertise to build engaging email campaigns for lead generation and customer engagement.Reporting to our Baltimore headquarters is required for onboarding, training, and in-person team or company activities

A Day in the Life:


  • Own the email campaign lifecycle from set-up, list upload/hygiene, QA/testing, and scheduling to tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns
  • Execute all email campaigns, marketing automation, drip programs, landing pages, and forms
  • Develop and maintain contact database lists for highly targeted communication campaigns to prospects, leads, non-customer Contacts, customer Contacts,  Channel Partners/,Integrators, and other strategic audiences
  • Receive and document requests for new bulk communication, determining the best channel, placement, timing, and stakeholders for developing an execution plan 
  • Enforce branding and style guides for all emails 
  • Maintain email preference center and opt-out compliance and ensure emails are mapped to the correct customer preference
  • Troubleshoot technical issues related to HTML templates, list segmentation and other aspects of email execution as required
  • Share campaign performance data with the Content Marketing Director for top-level reporting and insights
  • Organize images and content files from in-house creative resources

Required Skills:


  • An advanced understanding of the Salesforce and Pardot Object Relationship Model
  • Ability to create and maintain Segmentation Lists to ensure the correct audience is reached
  • Understanding email execution, lead scoring, and automated email campaign best practices
  • A team-player mentality and the ability to work in a fast-paced, rapidly changing environments
  • Ability to collaborate with various departments and stakeholders
  • Self-starter mentality with the ability to take guidance and constructive feedback Exceptional attention to detail with a proven ability to drive projects to completion
  • Excellent written communication and copywriting expertise
  • HTML/CSS proficiency with the ability to build and edit Pardot email, form, and landing page templates
  • Ability to report on specific email marketing KPIs using the out-of-the-box reporting tools in Salesforce and Pardot i.e., Closed Won business resulting from Marketing Campaigns; Contacts and Leads created as a result of cold/warm email campaign targeting
  • Knowledge of email regulations such as CAN-SPAM, Canada’s Anti-Spam Law (CASL), GDPR, and CCPA

Desired Skills:


  • Building and maintaining Engagement Studio Programs in Pardot 
  • Pardot Lead Scoring for prospect CRM Syncing 
  • Pardot/ Salesforce Administration experience

Education and Experience:


  • Bachelor’s Degree in Marketing, Communications, Business, or related field
  • 2+ years of experience using the Salesforce Sales Cloud, Marketing Cloud and Pardot suite. Other Lead Generation tools are encouraged. i.e Adobe Marketo, ZoomInfo Engage, LinkedIn SalesNavigator, Zoom Webinars

Alertus Career Advantages:


  • Competitive salary
  • Unlimited PTO
  • Business Casual Environment
  • Being part of a fast-paced and growing company
  • Rewarding experience of bringing life-saving solutions to schools and organizations worldwide
  • Regular company social and team-building events
  • Circle of Excellence Rewards Trip

All applicants who wish to be employed by Alertus, regardless of work location, must be fully vaccinated or in the process of vaccination by the first day of their employment (some exceptions may be considered if within the company policy guidelines). Proof of vaccination or exemption must be provided before their start date.Protecting people from harm is what we do. It's our mission and our passion. As a company dedicated to developing advanced technologies to help save lives, we feel strongly that our employees protect themselves and others from a potentially fatal virus.

We encourage everyone who can safely do so to vaccinate against COVID-19.All your information will be kept confidential according to EEO guidelines.EEO/AA Employer M/F/D/VAT THIS TIME, ALERTUS DOES NOT PROVIDE VISA SPONSORSHIPApply for this job

This job is no longer open

Life at Alertus Technologies

Alertus is a pioneer and leader in emergency mass notification for large area, high occupancy facilities. In a crisis, our award-winning technologies enable people to be empowered with localized lifesaving alert notifications. Occupants are instantly notified with computer desktop alerting, wall-mounted Alert Beacons (unique patented notification appliance with integrated flash sounder and message display), amplified text-to-speech voice speaker arrays, digital signage override, IP phones, cable television override, and seamlessly integrated fire alarms. Alertus' in-building mass notification technologies integrate with leading personal recipient outcall systems and outdoor wide area sirens and giant voice, for easy unified activation. Alertus Technologies was founded in 2002 out of the University of Maryland after a tornado ripped through the campus taking two students lives without sufficient warning. Over the past decade, the Alertus Notification System has been implemented worldwide at hundreds of campuses, hospitals, bases, government buildings, and corporate and industrial sites. For more information on Alertus, please visit http://www.alertus.com.
Thrive Here & What We Value- Competitive Salary- Unlimited PTO- Business Casual Environment- Rewarding Experience Bringing LifeSaving Solutions Worldwide- Circle of Excellence Rewards Trip- EEO/AA Employer M/F/D/V- Vaccination Requirement for Full Employment- FastPaced and Growing Company Setting- Protecting People from Harm (Mission)
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