Business Development Associate (BDA - Inbound & Outbound)
Location: Bethesda, MarylandThis is a hybrid position, in-office 2 days/week.The PositionCollage Group is seeking a sales-driven Business Development Associate (BDA) to join our innovative and growing team in our mission to help organizations unleash the power of culture to drive brand growth. The BDA will be an aspiring salesperson who wants to progress quickly into a quota-bearing role. We are an inbound-heavy sales organization but require outbound to hit monthly targets. Inbound and outbound experience is a plus. The BDA will partner with our Sales Directors in conducting research, developing strategies and tactics to schedule “top of the sales funnel” meetings with a goal of supporting the Sales Director’s monthly, quarterly, and annual sales targets.
The best candidates will demonstrate that they are self-motivated, driven, have a proven track record of hitting or exceeding targets, and a thirst for knowledge and development. Experience and passion for the following is a plus and will be an advantage: marketing, advertising, market research, diversity & inclusion, consumer insights and brand strategy, multicultural consumers.What you will do:
- Proactively research, prospect, source, and qualify potential new clients using the latest technology available, like Salesforce.com, SalesLoft and ZoomInfo
- Contact potential clients by phone, email, and social channels like LinkedIn to initiate conversation with prospective clients and schedule meetings
- Develop an understanding of our buyers, Consumer Insights & Market Research professionals, and their business issues, challenges and opportunities that lead to Collage solutions
- Share research insights and educate prospects on the value of Collage Group’s data/analytics platform and syndicated research to address critical needs of consumer insights professionals and multicultural marketing executives at some of the world’s most well-known brands
- Respond to ‘Inbound Marketing’ leads generated through Collage webinars, events and thought leadership marketing efforts
- Conduct strategic research on companies and industries for target prospects in your territory to drive more thoughtful outreach and sales conversations with prospects, leading to more scheduled meetings with higher-quality prospects
- Create personalized outbound and inbound messaging based on prospects’ business needs and areas of interest to continuously generate demand in your territory
- Utilize sales tools, including but not limited to Salesforce, LinkedIn Sales Navigator, SalesLoft, ZoomInfo, to research, track and engage prospects
- Track and report individual progress to weekly, monthly, and quarterly goals for initial meetings scheduled and opportunity pipeline sourced
- Communicate and collaborate with your Sales Director on a daily basis to develop campaigns, sales strategies, and tactics to achieve sales goals and business success
- Consistently meet or exceeded weekly and monthly goals for phone calls, outbound emails, and meetings scheduled
Qualifications:
- 6+ months of proven experience achieving targets as a BDA/BDR, or similar role in a B2B company highly desired
- Bachelor's Degree in Marketing, Market Research or Advertising preferred
- Demonstrated excitement about sales/selling and a commitment to a sales career
- Experience using sales tools such as Salesforce, LinkedIn Sales Navigator, ZoomInfo, SalesLoft, Outreach, or similar technologies a huge plus
- Proven comfortable in conducting a very high-volume of quality outreach through outbound calling, emailing and social channel
- Self-motivated by personal commitment to high-standard, success, achievement, and career-growth
- Demonstrated ability to stay organized, plan and prioritize daily tasks/responsibilities effectively and multi-task independently in a dynamic and challenging environment
- Strong collaboration skills and a willingness to ask for help and information when needed
- Proven ability to work under deadlines and pressure
About Us:
Collage Group is the only cultural intelligence engine that fuses consumer, industry, and brand data to provide brands with insights on the why behind consumers’ behaviors – so they can act quickly to fuel growth. The company’s data science engine provides unrivaled depth of cultural insight from 26 billion primary data points. With access to head-to-head brand, category, and industry competitive assessments plus original, consumer-driven studies and weekly additions, the world’s leading brands rely on Collage Group to get a deep understanding of how to drive brand love and business growth by tapping into culture. Founded in 2009, culture has always been at the company’s core. Collage Group is a National Minority Supplier Development Council (NMSDC) certified minority-owned small business.
Collage Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. All employees must be authorized to work in the United States.
