VistaVu Solutions
is an employee-owned tech company on a high growth curve. We deliver full lifecycle ERP implementations, transformation projects, and responsive support through our partnerships with SAP S/4Hana Cloud, SAP Business One, SAP Business ByDesign, Boomi, and Amazon Web Services to mid-market companies in a broad range of industries primarily within the United States and Canada. Our industry-specific expertise, product extensions, and award-winning services help our customersRUN GREAT!It’s our people that make VistaVu unique and different from other technology solution providers.
We are intelligent, caring, driven and committed to the vision. We advocate for our customers and earn their trust by understanding their business, using proven processes to serve their needs, and delivering a high return on investment. Our core values shape our culture, define our character, and guide how to make decisions across every level of our organization. Our Core Values
- Results: You want to work in a company based on meritocracy where your results determine your trajectory (not time served).
- Trust: When your manager gives you something you use your critical thinking and proactive mindset to find a way to get it done and done well.
- User Experience: You appreciate what good customer experience looks like and are driven to consistently go above and beyond for the customer.
- Embrace Change: You thrive within a dynamic and evolving organization.
- Growth: You are consistently investing in and upgrading your skills and experiences.
- Gratitude: You want to feel appreciated, and you look to say thank you loudly and often to others on the team.
The OpportunityVistaVu is seeking an experienced Marketing professional with a wealth of experience managing and leading multi-faceted teams to join our Marketing team as the Marketing Leader. The ideal candidate will develop and execute the marketing strategy, oversee the marketing budget, manage the marketing team, and collaborate with other departments and external partners.How do you know you are a fit?
- You have a demonstrable history of resilience and taking on challenges.
- You can translate business strategy into actionable plans.
- You are flexible and able to adapt to change.
- You can influence and win respect.
- You are proactive and have a strong can-do attitude.
- You are confident and determined.
- You have a high level of Integrity and are dependable.
- You are a driven, passionate, and compassionate individual.
- You have high-level emotional intelligence and maturity with good people skills.
- You have strong business acumen.
- You are a self-starter and ambitious.
- You are a team-oriented individual.
What will you be doing?
- Develop and communicate a clear marketing vision and strategy that aligns with VistaVu’s overall goals.
- Responsible for identifying our target market and various customer segments while developing brand positioning strategies.
- Encourage a culture of innovation and creativity in the marketing team to foster experimentation and testing of new ideas and approaches.
- Stay on top of industry trends and incorporate them into the marketing strategy.
- Use AI marketing campaign strategies to position VistaVu’s SAP offerings in AI search engines.
- Drive consistent social media campaigns on VistaVu Solutions branding, success stories, articles, SAP awards, etc.
- Build strong relationships with the SAP marketing team on all relevant campaigns and ensure alignment.
- Build, lead, and mentor a high-performing marketing team and foster a collaborative and inclusive Team environment.
- Encourage ongoing training and upskilling programs to help the team stay competitive.
- Research to gather insights from clients and harness the insights to drive marketing campaigns, strategy development and other marketing programs.
- Collaborate with cross-functional teams and business unit leaders to plan and produce marketing collaterals and corporate templates consistent with brand messages and voice.
- Develop and manage the marketing budget and allocate resources to the most effective and efficient marketing channels and activities to drive engagement, brand awareness and lead generation.
- Track KPIs to measure the effectiveness of marketing efforts.
- Measure the impact of the marketing campaigns and initiatives using various metrics and tools. Share the findings and recommendations with the Executive team and other stakeholders.
- Provide guidance and establish lead qualification expectations for the Sales Development Representative team.
- Develop and execute customer retention strategies and engagement, including quarterly NPS, completed testimonials and enablement tools.
- Analyze competitor content, messaging and distribution tactics to create an effective content marketing strategy to compete in the market.
- Stay updated on customer needs and the competitive landscape and guide the business on new opportunities and threats.
- Establish and maintain relationships with external partners, such as agencies, private equity firms, software advisors and vendors.
- Collaborate cross-functionally to align marketing efforts with business goals and communicate effectively with key stakeholders, including sales, product development, and executive teams.
- Evaluate the success of various communication strategies and implement recommendations for improvement.
- Communicate and negotiate with promotional partners as needed for joint marketing activities.
- Monitor, evaluate, and report on similar industry activities; make recommendations based on findings/opportunities discovered
- Participate in US-based customer events as needed.
What experience do you need?
- A bachelor’s degree or equivalent in marketing, communications, business, or other related fields.
- A minimum of 10 years of direct work experience in a marketing management capacity.
- B2B marketing experience with demonstrated strength in various writing formats, ability to research complex topics to create compelling and relevant resources, and success in campaign management, online marketing techniques, and building retention strategies.
- Experience managing various marketing/sales systems: Salesforce, HubSpot, Gainsight social media, and Ad channels.
- Innovative and can systematically recommend improvements to processes to drive better results in engagement, lead generation, and new opportunities.
- Demonstrated experience in driving successful AI and social media marketing campaigns.
- Proven track record of building strong relationships with internal and external marketing business teams.
- Experience leading marketing teams.
- Demonstrated experience in dealing with changing market conditions and business needs.
What’s in it for you?
- Influence the financial management, structure, and direction of our rapidly growing mid-market business.
- Ownership through our Employee Share Option Program where you will have an integral role of influencing and contributing to the company's success.
- Competitive remuneration
- Flexible Health and wellness spending account.
- Bonus program.
- STD, LTD, Life and Critical Illness benefit program.
- Work with great people in an environment where we live our core values.
- Growth as we provide you with challenges and opportunities to advance your career development and training.
At VistaVu Solutions, we are committed to an inclusive and equitable workforce that values, represents and supports the communities in which we work and live. We welcome people from all backgrounds, ethnicities, cultures, and experiences and are committed to maintaining a respectful work environment that also supports the diverse needs of our employees. We encourage applications from all individuals including those who are Indigenous, members of visible minority groups, of varied abilities, persons of any sexual orientation or gender identity and expression, as well as with any other dimension of diversity.
VistaVu will make reasonable accommodations for qualified applicants who would require accommodation in applying for this role or throughout our hiring process unless undue hardship would result. Any applicant who requires accommodation should contact VistaVu's hiring team at careers@vistavusolutions.com. The applicant should advise VistaVu what accommodations they need to participate in the process.
