Response Labs is looking for a digital savvy CRM & Loyalty Marketing Strategist to help grow our Strategy and Data department. We are building a team of talented strategists and data analysts with a passion for improving the customer/brand relationship. This role will work hand-in-hand with analysts, solution architects, developers, creative, client service and media team members to help produce, test and report upon complex cross-platform digital CRM & loyalty marketing initiatives for our Clients, as well as dive deep into our Clients' data to find hidden patterns, personas and segments.
Responsibilities
- Serve as the strategic owner and strategic driver of all digital CRM & loyalty marketing initiatives for your accounts
- Drive analysis and insight on existing campaigns and projects, constantly looking for optimization opportunities for increased performance
- Deliver excellent campaign strategies and implement adjustments as needed
- Bring innovative ideas to Client campaign strategies
- Analytical thinking and insight into campaign impact and effectiveness to deliver Client KPIs
- Research to gain in-depth knowledge of Client brands, audiences and outcomes
- Ensure testing best practices are implemented for campaigns
Requirements
- An insatiable hunger to learn more and an undeniable love of leading others—you are the ideal teammate that others can 100% rely on
- 8+ years of experience deeply immersed in the world of CRM and loyalty marketing for enterprise-level brands and organizations—agency experience is a big plus!
- Extensive experience developing omni-channel, go-to market strategies for CRM and loyalty marketing programs, campaigns, and pilots
- Extensive experience in digital channels for marketing required: email, SMS, push, web, paid media, social, etc.
- Extensive experience in marketing technology platforms, such as: such as Salesforce Marketing Cloud, Tableau, Braze, Attentive, MailChimp, Klaviyo, Punchh, Thanx, Paytronix, Google Analytics, Google Ads, Meta Ads, The Trade Desk—we work within these and more for our clients
- Extensive experience testing (e.g. split, multi-variate, A/B, etc), plus writing and executing statistically significant tests
- Experience developing and utilizing targeting models (e.g. predictive, regressive, cross-sell, look-alike, etc) for CRM and loyalty marketing
- Firm grasp of current and emerging digital CRM & loyalty marketing trends, insights and tools—past speaking or presentation experience at conferences is a plus
- The best written and verbal communication skills with an ability to provide Client-ready reports, charts, and presentation decks
Benefits
- BlueCross health with dental/vision insurance with employer contribution
- AFLAC short term disability available
- 401k plan with matching
- Charitable donation matching
- Annual performance bonus
- Quarterly performance award drawings
- Paid vacation and sick time
- Paid federal holidays
- Professional training and certification tracks
- Flex time from day-one & work from home options
- Regular company events and volunteer outings
Work. Life. Balanced.Response Labs is a tight team of dedicated, digital marketing professionals headquartered in Baltimore, MD, and Seattle, WA. We are passionate about CRM and loyalty marketing—especially email. We are straight-up nerds for data and analytics. We are curious about innovation and the future of our industry. And most important of all, we are made up of animal lovers and adventure seekers, proud parents and grill-masters, avid runners and devoted volunteers, anglers and musicians.
We are actively seeking others who share our passion, nerdom and curiosity for digital marketing, but who also bring to our team a well-rounded life rich with experience outside the office.Make Every Message MatterOur driving purpose at Response Labs is toMake Every Message Matter. It's what we strive to achieve every day for our clients by helping them forge more meaningful relationships with their customers through digital CRM and loyalty marketing.
- Do you share our vision and believe that all digital marketing between brand and customer should promote a healthy, mutually beneficial relationship?
- Are you curious about new and innovative ways of doing so?
- Are you motivated by your passion for digital marketing?
- Do you value the responsibility of service to the client?
If you answered yes to all of the above, then let’s talk.
