GOBankingRates™ is unique in the digital marketing and media industry - we combine marketing, digital, content and fintech. Our performance based approach increases brand awareness and generates targeted audience engagement on our internal web properties and partner sites.
Learn More About What We Do
What’s Interesting About This Role?
We are seeking an innovative problem solver to join our growing Paid Media Team as a Media Buyer, Paid Social. This role is responsible for developing and executing strategies to maximize performance, reach, and customer acquisition within self-service paid social media platforms (e.g., Facebook/Instagram, TikTok, LinkedIn, Reddit) to achieve our quarterly revenue and gross profit goals. The ideal candidate is agile, passionate about paid media, and has a strong background in using data to drive success.
This independent contributor role reports directly to the VP of Digital Media.
How Will You Make an Impact?
- Develop and implement scalable paid social media campaign strategies for our listicle/advertorial and Financial Planning categories on major social platforms.
- Manage monthly paid media budgets to meet revenue and gross profit margin (GPM) targets.
- Provide recommendations and execute strategies for pricing, ad copy, campaign structuring, targeting, creative, and inventory management.
- Navigate compliance and targeting requirements to promote offers effectively.
- Manage end-to-end paid social campaigns, including budget allocation, bidding, performance analysis, and optimization to ensure KPIs are met.
- Stay current with the latest trends and features on major social media platforms.
- Demonstrate proficiency in navigating algorithmic platforms such as Facebook, Instagram, Twitter, and LinkedIn.
- Communicate reporting, results, strategic initiatives, and growth opportunities effectively to the team.
- Use data to guide decisions and actions to scale revenue and GPM.
- Collaborate with cross-functional teams, including product, design, content, and analytics, to optimize channel performance.
What Will You Bring to Us?
- A minimum of 5 years of high-level experience with top social media platforms, managing monthly ad spend over $100k, preferably in the financial category.
- Experience managing content arbitration and/or advertorial style campaigns with high media spend.
- Understanding of direct marketing creative best practices and experience optimizing for campaign performance.
- Proven ability to create and manage social media and various marketing channels from inception to completion.
- Expertise in managing paid social algorithms and leveraging technical solutions for meaningful results.
- Strong analytical skills with experience in data analysis, attribution, ads implementation, and platform integration.
- Experience in strategy development, problem-solving, and results communication.
- Proficiency in Excel, Google Suite, Google Ads, and Bing Ads.
The salary for this role ranges from $90,000-$120,000 per year, depending on job- related knowledge, skills, experience, and location.
Benefits
- Competitive salary with excellent growth opportunity; we pride ourselves in having a team that exudes leadership, high initiative, creativity and passion.
- Awesome medical, dental and vision plans with heavy employer contribution
- Paid maternity leave and paternity leave programs
- Paid vacation, sick days and holidays
- Company funding for outside classes and conferences to help you improve your skills
- Contribution to student loan debt payments after the first year of employment
- 401(k) -- employees can start contributing immediately. After the first year, GOBankingRates matches your contribution up to 4% of your salary
A note about our new norm: The world has changed and we know it’s important to adapt and to do our part to do what's best for our team. Our number one priority is to have our team feel safe, balanced and connected. We’re committed to providing our teams with the best resources and tools to navigate this new virtual world that we’re living in. We've also reinvented the ways in which we recognize, celebrate, and engage with each other to keep our culture strong!Here’s a peek into our world at GOBankingRates -
- Our teams are working remotely 100% for the foreseeable future. We’re in the digital media space, so we’re mobile and flexible!
- *Option to work from an office (if you need to get away!)
- Tools & resources are available to keep our team connected across North America. (JIRA, Trello, Slack, Zoom and so much more!)
- To keep our community engaged and connected, virtual team building events are held weekly and monthly.
- For wellness and balance, weekly virtual fitness classes such as yoga are available.
- To care for the local communities that we’re a part of across the U.S our team members host socially distanced philanthropic events every quarter.
- And most importantly, we’ve committed to consistent and transparent communication to help us all stay informed, engaged and to keep us on our path to success and #greatness.
We are an equal-opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
