Senior Manager, Revenue Marketing

At Merge, we revolutionize the way B2B companies integrate. Unfamiliar with the integration problem? The average company expects to spend hundreds of hours a year integrating with dozens or more vendors. Alignment between sales, partnerships, product management, design, engineering, and customer success (a lot, right?) is absolutely critical — and a major headache. Integrations are a to-do that goes on and on.

What you will do:

• Ramp up our account-based marketing: Support our sales outbound motion to target accounts with campaigns that capture the interest of our buyers.
• Be an audience expert: Build a strong intuition of our audience of developers and product leaders in startups responsible for building product integrations.
• Dream up campaigns: You’ll ideate and create new campaigns in collaboration with Product Marketing, Website/Ops, and Design team members.
• Then execute those campaigns: Manage and continuously optimize day-to-day email campaigns to target our key developer and product personas.
• Create sustainable pipeline: Scale our marketing efforts to generate predictable self-serve (signups, PQLs) and sales pipeline (demos, opportunities).

The ideal candidate will have:

• Marketing professional: 5+ years demand generation experience, preferably for B2B SaaS companies that have self-serve or product-led growth models.
• Thrive in a fast-paced environment: You’re hungry for rapid growth and pioneering a new market in opposition to existing competition.
• Analytical and experimental: Use analytical insights to continuously test campaigns, subject lines, and calls to action. You’ll ensure maximum value is created from our investments. 
• Cogent communicator: You’re an excellent listener, presenter, and problem solver with a hands-on approach to writing emails and writing landing page copy.
• Knows marketing tools: You’re comfortable with the full marketing stack to collect, enrich and report on our funnel. You’re excited to put Salesforce, Hubspot, Google Analytics, and more to use!
• Intuition for channels: Extensive experience with segmenting audiences and developing integrated lifecycle campaigns. Ability to drive our partners and vendors to deploy best practices and achieve results.

Compensation

• The cash compensation range for this role is $150,000 - $180,000.
• Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, and certifications. In addition to cash compensation, all full time employees receive an equity compensation package.

Benefits

• Unlimited PTO + 10 company holidays
• Pre-Tax commuter benefits
• 100% covered health, vision, and dental insurance 
• 401K Plan
• $200 one-time home office stipend
• In office snacks and free dinner when working past 7pm