Company Description
Be part of something great!
Synchrony Group is an independently owned network of companies, headquartered in West Chester, PA.At Synchrony, we are dedicated to providing the highest quality products and services in the medical communications industry. Our vision is to create the highest value for our clients and the most opportunity for our team members, while working together to improve the lives of patients. Collectively, we are leaders in strategic planning, development, and execution of best-in-class programs that address medical needs, maximize strategic objectives, and make significant scientific and clinical contributions.
Our passion and commitment to improving outcomes for our clients, healthcare professionals, and patients drives us to exceed expectations in everything we do.Synchrony consists of integrated groups of medical-scientific, clinical, creative, commercial, and industry experts. Synchrony Healthcare Communications specializes in branded and disease state marketing/promotional campaigns and initiatives.Our teams reflect our commitment to excellence—we’re smart, enthusiastic, and driven. We align the skills, experiences, and perspectives of diverse individuals to achieve unparalleled results in an environment of respect and mutual support.
Above all, we are passionate about changing the world and improving the lives of patients.Our success is built on the foundation of our team, and we’re always striving to strengthen our foundation. More than just seeking out the best and brightest to join us, we also create a work environment in which employees are respected and encouraged to grow.Are you looking to be part of something great? We’d like to meet you!
Job Description
The Medical Director provides scientific and strategic direction for all tactical medical communications activities for assigned therapeutic areas and products and partners with the Account Services, Creative Services, Editorial Services, and Project Management departments and clients to develop branded and unbranded medical and promotional communications for healthcare professional (HCP) and patient audiences. The Medical Director participates as a department representative at internal functions requiring scientific input, participates in strategy and scientific/medical components of new-business development activities, represents the company at client meetings at which scientific expertise is needed for the planning or acquisition of future projects, and interacts with clients, faculty, key clinical experts, and patients in support of pharmaceutical advertising/promotional initiatives.
Job Duties
Medical Services
- Provide scientific direction, support, and leadership for all strategic and tactical communications activities for assigned therapeutic areas and products
- Develop clinical content for branded and unbranded medical and promotional communications tactics and activities, including hands-on writing and annotation of content for HCP and patient educational material/brochures, videos, websites, and other multimedia initiatives
- Effectively communicate complex medical and scientific concepts in a clear, engaging, audience-appropriate manner
- Ensure scientific integrity, accuracy, and clinical relevance of all materials
- Support projects toward development across multiple brands
- Review, analyze, and interpret current product literature and leverage information to support promotional claims
- Interpret and apply clinical data; use clinical expertise to benchmark client versus competitor products
- Assume final responsibility for content of assigned projects, including relevance, technical accuracy, audience appropriateness, strategy, and consistency with communications plan
- Present and appropriately defend promotional materials to client review committees for approval and apply resulting comments while maintaining the integrity and objectives of the material
- Maintain up-to-date knowledge of medical scientific information related to assigned therapeutic areas, products, and competitors
- Generate strategically sound project ideas and maintain a proactive approach on initiatives for existing and prospective clients
- Work in conjunction with Account Services and Project Management departments to develop logical and attainable timelines for project completion
- Provide mentorship/guidance, support, and feedback to junior medical team members, copywriters, and freelance contract writers as needed during the content development process
- Follow all internal processes and procedures with regard to workflow and development of deliverables
- Attend professional meetings (live or virtual) to maintain relationships with clients and opinion leaders, and to remain abreast of up-to-date therapeutic area and competitive landscape information
- Assist in designing healthcare professional and patient market research to more clearly define audience attitudes and behaviors
- Keep core teams and management informed of status of ongoing projects
Internal and External Relationships
- Build effective working relationships with internal and external stakeholders
- Build strong client relationships; inspire client confidence
- Collaborate with internal and external personnel from all disciplines to ensure innovative solutions to client needs related to new business and existing work
- Communicate and collaborate with faculty and key opinion leaders on programs to meet strategic objectives through relationship building and use of scientific expertise; note, synthesize, and interpret feedback and insights to drive actionable strategy and tactics
Business Development
- Support new-business teams to ensure data are medically sound and teams are well informed about all medical aspects of the product
- Assist in the development of new-business presentations by analyzing and synthesizing literature, pharmacologic attributes, clinical data, product profile and strategy, and market research into a strategic application for capabilities
- Represent Synchrony at capabilities presentations and other new business–related meetings as a full-time, permanent resource that has had extensive relevant training and expertise
- Support the execution of healthcare professional and patient interviews as part of qualitative research for new-business presentations
- Help to identify potential clinical experts as advisors or research participants
Key Competencies
- Sound strategic and analytical thinking, planning, prioritization, and execution skills
- Ability to manage outcomes to win-win resolutions
- Strong creative design, conceptual, and visual story-telling skills
- Ability to effectively communicate both verbally and in writing
- Solid medical writing skills
- Exceptional organizational skills with adeptness at multitasking
- Flexibility and adaptability to change; ability to work under time constraints
- Effective attention to detail and high degree of scientific and medical accuracy
- Ability to identify key issues and to creatively and strategically overcome challenges or obstacles
- High level of integrity, ethics, confidentiality, and accountability
- Ability to interact effectively in a team environment
- Proficiency in Microsoft Office applications (Word, PowerPoint, Excel, Outlook)
- Ability to oversee, manage, and support priorities and workflow to ensure high-quality project execution according to project timelines and budgets
- Strong presentation and persuasion skills
- Develops a clear point of view and tells a meaningful “story”
- Demonstrates effectiveness in a variety of settings and group sizes with clients, peers, subordinates, and management
- Confidently expresses both data/facts and more controversial topics
- Commands attention and can manage group dynamics
Qualifications
Requirements
- PhD, PharmD, or MD
- Minimum of 3 years’ experience with at least 1 of the following key activities: medical education, medical communications campaigns, promotional medical/marketing initiatives, digital and interactive programs
- Ability to travel as client needs require
- Specific industry or therapeutic area expertise
Working Conditions
- Ability to travel as client needs require
- Ability to commit to extra and/or nontraditional hours as client needs require
Additional Information
Synchrony places high value on the well-being of its employees; therefore, Synchrony team members are eligible for a comprehensive array of benefits, including competitive salaries, generous paid time off, excellent health insurance, family leave, and a 401(k) plan with employer matching.All your information will be kept confidential according to EEO guidelines.EOE. Synchrony is not able to provide visa sponsorship for this role.
