WHO WE ARE
Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. Together with our network partners in the UK and Germany, we are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget.
And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleague’s professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we’ve been the top ranked media agency named to Ad Age’s Best Places to Work for the past five years in a row.
In the US, we have offices in New York and Philadelphia and team members across 30+ states. Our client roster includes US Bank, Planet Fitness, Newell Brands, American Cancer, Invesco, PWC, Teramana, White Castle, NASCAR, Lightbox, and more.
THE ROLE
We are hiring an Executive Director, Head of Redbox, to lead our data analytics practice. Our Redbox practice applies data and technology to grow our client’s business. The ambition for this practice is to do the most advanced work, for the most progressive clients and to do it at scale.The Redbox team provides expertise (research, consulting, insights, measurement solutions), products and platforms (SmartData, bespoke tools) and services (audience science, analytics).We apply a relentless focus on increasing the effectiveness and outcomes from all parts of our clients marketing investment through the application of data and technology.This is the most senior position on the Redbox team and an essential part of Crossmedia’s future. The role is to head up a team of 15 people (and growing) to manage the delivery of audience, measurement, and advanced analytics strategy for Crossmedia’s portfolio of clients. You will be responsible for managing client relationships, managing the team and driving a vision for Redbox’s products and services that is future ready. This role reports to the Chief Media Officer.
WHO YOU ARE
You are an ambitious, seasoned leader who has total command of your field and significant experience working across all media channels. You are collaborative and entrepreneurial but structured in process and strategic thinking on blue-chip, large budget branCurious and always eager to learn, you are excited by the industry's challenges and are driven to help clients transform their data and analytics strategies. Your ability to simplify complex concepts makes you a compelling data storyteller, capable of inspiring both clients and teams.As an inspiring leader with an entrepreneurial mindset, you are a true collaborator and connector, dedicated to fostering internal team growth while delivering best-in-class client service.
YOUR OBJECTIVE
- Set the vision, strategy, and roadmap to deliver cutting edge data, technology and analytics solutions
- Partner with clients to deliver thought leadership, seeking out new ways to enhance, develop or execute data-driven solutions and insights through audience, measurement, advanced analytics strategy, business analysis, leveraging partners and technologies
- Build, lead, manage and develop the team to deliver best in class audience and measurement strategy in collaboration with client leadership, strategy, planning and investment teams
- Develop strong direct client relationships, taking ultimate responsibility for the quality of client work.
- Integration of consumer research, insights, analytics, data, and technology to enhance media and messaging performance for clients.
- Take an active role in driving organic and new business growth, where insight, data and analytics are playing an increasingly critical role
- Create an operational and financial plan to evolve our services and products to exceed our current growth rate
- Lead the creation of the required infrastructure (people, process, technology) to scale our practices and deliver results that exceed client expectations
- Identify and implement new data and analytics solutions to achieve clients’ goals, while regularly assessing the health of client businesses.
- Collaborate with ED peers (across client leadership, planning, investment) and ELT (in particular, the Chief Technology Officer) to develop and deliver a consistent and efficient offering to our clients. Drive adoption of available tools, technologies and approaches
- Work with industry partners and cultivate additional relationships to ensure first-mover advantage in the space
REQUIREMENTS
- A strategic leader, with a proven history of improving the business performance and outcomes from client’s investment.
- An experienced organization builder, an inspirational leader capable of leading and developing diverse competencies, skills and nurturing and retaining talent.
- A detail-orientated champion for original, intelligent work who will work to get the best out of technology, data, audiences and media activation.
- A trusted adviser to our CEO/CMO on the future development of Crossmedia’s offerings
- Ability to demonstrate and maintain credibility, and consequently, build strong working relationships within Crossmedia and across various functions (client leadership, planning, investment, etc.)
- Strong client-facing skills with demonstrated ability to gain senior clients’ trust. Ability to listen and respond to client needs without using jargon, and to suggest appropriate solutions. Excellent presentation and writing skills are required.
QUALIFICATIONS
- 15 + years of relevant work experience in data, insights, analytics, advanced analytics and technology with expertise in digital media. Ideally in a media ad agency setting.
- Experience with digital data technologies and partners (1st and 3rd party data, data lakes, data clean rooms, identity solutions, …)
- Passion for online advertising and emerging technologies in the digital landscape (CDP, Identity, Clean Room, CMP, CRM …)
- Strong analytical, critical thinking, and problem-solving skills
- Ability to work autonomously with strong work ethic
- Comfortable working in ambiguous situations with minimal guidance
- Ability to manage multiple projects simultaneously
- Experience managing a team of data, analytics and advertising tech & marketing tech specialists and strong management skills
- The ability to thrive in a fast-paced and deadline-driven environment,
- Strategic Thinker & Doer
Location: We are seeking a candidate who has proximity to our NY office. We offer a hybrid setting with working onsite at our NYC office, as well as the flexibility to work from home. Salary: $275,000 - $325,000. Commensurate with experience. Compensation is determined on the skills, qualifications, certifications, tenure in the industry and experience of the applicant along with the requirements of the position.
CROSSMEDIA BENEFITS
Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including:
- Work from anywhere flexibility including hybrid/remote office options to empower you to work your way
- Open PTO policy and paid sabbaticals at significant milestone anniversaries
- Fully-funded healthcare options and agency-wide physical & mental health support
- 401(k) with company match, student loan relief program and financial counseling support
- Generous paid parental leave policy
- Life milestone recognition & support
- The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
- Cell phone/tech reimbursement
- Student Loan payment plan
- Tuition reimbursement
- And burgers – lots and lots of burgers
COMMITMENT TO DIVERSITY AND INCLUSION
Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law. All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities.
Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with Federal and State Laws).Continued employment remains on an “at-will” basis.” Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990. Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:
- Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time.
- Ability to stand, bend, and reach
- Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
- The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.
- The ability to observe details at close range (within a few feet of the observer).
In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com.
