Field Marketing Manager

Opal is redefining identity security for modern enterprises. The concept of least privilege access is well understood in theory but very hard in practice. We've all felt the pain of not getting the access we need to do our job - and security teams feel the pain of either being a bottleneck or authorizing everyone at the expense of risk. At Opal, we’re solving this critical problem to make least privilege not only possible but practical. We are taking an age-old problem in enterprise software and making it simple. Our product prioritizes consumer-grade simplicity with enterprise scale, reliability, and security. Our customers love our product, and we’re humbled to work with amazing companies like ScaleAI, Grammarly, Databricks, and Figma.

Your Responsibilities

Program Strategy and Execution:

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  Develop and execute a comprehensive field event strategy, including trade shows, conferences, webinars and broadcasts, and partner events.
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  Work closely with the sales team to identify and leverage event opportunities to drive lead generation and brand awareness in the right metros.
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  Collaborate with subject matter experts to create compelling content.
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  Manage event and webinar logistics, including vendor selection, budget management, swag sourcing, speaker content relations and scheduling, and on-site coordination and follow up strategy.

Promotional and Engagement Strategy:

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  Develop and execute promotional emails, ads, copy, etc throughout all channels to support attendance and engagement of field events.
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  Partner with the business development team to create engagement strategies focused on key accounts to drive attendance from our primary audiences.

Collaboration and Communication:

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  Work cross-functionally with marketing, sales, and product teams to align event and webinar strategies with overall business goals, incorporating a thoughtful ABM strategy to attract and engage the right audience.
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  Provide regular updates and reports on event and webinar performance to key stakeholders.
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  Foster strong relationships with industry partners and vendors to enhance our event and webinar success.

Our Ideal Candidate

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  Bachelor’s degree in Marketing, Business, or a related field.
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  3+ years of experience in field marketing, event marketing, campaign management or a related role
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  Must have prior experience working in technology industry, security software is a plus
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  Demonstrated ability to plan and execute thoughtful and creative events and webinars by leveraging creative tactics (like custom swag) to engage the target audience.
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  Proficiency in using Hubspot and Salesforce 
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  Have worked in a fast-paced, startup environment, including collaborating with sales to build a thoughtful ABM event strategy.
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  Strong analytical skills with the ability to measure and report on the effectiveness of marketing activities.
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  Ability to travel to support field events 30-50% of the time

Benefits & Perks

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  Competitive Salary
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  Daily lunch & coffee allowance 
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  Unlimited PTO + 11 company holidays
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  Health, Dental, Vision insurance
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  One Medical Membership
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  401k plan (no matching at this time)
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  Pre-Tax Commuter Benefits

This is a hybrid role based in either New York City or San Francisco.