Who We Are
As a 100% independent and 100% employee-owned agency, we are driven by an independent spirit and believe in the power of the collective. We foster a culture that enables and expects all departments to make our brands impossible to ignore.
What You’ll Do
22Squared is seeking a motivated paid search Media Supervisor to join our Digital Investment team. The ideal candidate can manage sophisticated Google Ad & Microsoft Ad accounts while demonstrating a strong ability to lead a team. A passion for search, serving our client’s goals, and developing actionable insights for current and future media plans are all highly desirable. This role also requires a willingness to learn and engage with other digital investment channels, including paid social and programmatic advertising.
Responsibilities
- Provides flawless day-to-day management of paid search marketing campaigns with minimal oversight. This can include the following while following best practices:
- Creating & launching paid search accounts and their structures (campaigns, ad groups, etc.)
- Managing both text ad & shopping ad campaigns
- Scheduling, maintaining, and monitoring ad delivery
- Developing assets like keywords, responsive search ads, sitelinks, and more
- Implementing optimizations related to keywords, copy, bids, audience targets, and more
- Identifying and executing new test initiatives associated with copy, landing pages, keyword match types, bid strategies, and more
- Meeting the client’s goals while pacing to an allocated spend
- Leveraging management tools like SA360, Google Ads, and Microsoft Advertising
- Leads the paid search team in conjunction with an Associate Media Director. This can include the following:
- Directing the team through testing, campaign management, and optimization initiatives
- Allocating assignments to make productive and effective use of each person’s skills, time, development needs
- Assisting in the evaluation and implementation of tools and resources
- Lead the team through trainings related to campaign management tactics and optimization
- Providing strategic guidance to the search team to ensure mindful activation and strategy development
- Fostering strong agency-vendor relations
- Promoting individual team member productivity and growth
- Creating a positive working environment while fostering an overall team approach
- Develops & presents reports and insights to clients and internal teams in a manner that tells stories and uses data from tools Tableau, Looker Studio, Semrush, and publisher platforms
- Effectively balances workload while meeting deadlines and quality expectations for deliverables
- Supports others within the search team by providing QAs, maintaining process documentation, and more
- Develops innovative practices that make the team more efficient, serve our client's goals, and more
- Develops search strategies and recommendations for yearly and ad hoc plans
- Develops client POVs on strategies and approaches to the ongoing changing landscape of digital media
- Maintains an in-depth knowledge of client business, from both current and historical perspectives
- Works and collaborates with internal teams (analytics, account management, AdOps) as well as external (client), and vendor partners.
Qualifications
- 5+ years of “hands on keyboard” experience in paid search activation, campaign management, and ad platforms (SA360, Google Ads, Microsoft Advertising)
- 2+ years managing team members
- 2+ years managing projects from ideation to execution to reporting and analysis
- Strong organizational, communication, negotiation, and analytical skills with exceptional attention to detail
- High level of comfort presenting to the client, external partners, and internal team members
- Expertise in critically analyzing and processing data, as well as skillfully developing and communicating insights and recommendations from data through both spoken and written forms
- Expert knowledge of Microsoft Excel & Google Sheets (i.e. Pivot tables & Vlookups, Slicers, nested IF statements)
- Experience developing budget recommendations and presenting thoughts to clients
- Experience developing documentation & presentations for testing or beta initiatives
- Knowledge of the following is preferred:
- Online analytic-focused platforms (Google Analytics, Adobe)
- Ad serving platforms outside of paid search (CM360 preferred)
- Tagging and tracking solutions
- Testing methodologies for statistical significance and quantitative analysis
- Forecasting performance based on historical data
- Tableau, MySQL, Datorama, and Looker Studio
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