About Digibee
Digibee enables organizations to build flexible, highly scalable integration architecture. Founded in São Paulo, Brazil, in 2017 and headquartered in Weston, Florida, our team is widely distributed throughout the Americas. In May 2023, Digibee closed a Series B funding round of $60 million intended to drive our expansion in the United States.The Digibee Integration Platform allows enterprises to compete and excel in today’s rapidly changing digital environment. Digibee is the preferred iPaaS for 250+ corporate customers, including Accenture, B3, Carrefour, Itaú, Johnson Brothers, Payless, Santander and others.
About the role
Are you a high-trajectory Product Marketing professional who thinks beyond messaging and collateral? Do you own and drive the end-to-end go-to-market (GTM) strategy for your product area? Are you a future Head of Marketing? We want to talk to you.Digibee seeks a Product Marketing leader to build and optimize a new GTM motion for the North American market. The ideal candidate will take a “first-principles” approach to the role, identifying white spaces where Digibee’s product differentiation brings the most impact, and applying the right GTM motion to reach those segments.
This role is broad in scope, including ICP development, positioning and messaging, pricing, demand creation, sales enablement, and more.
Key Responsibilities:
- Build and own core company positioning and messaging, mapping Digibee’s product differentiation and vision to market white spaces
- Refine and document Digibee’s ideal customer profile (ICP) for the North American market, including market segments, relevant personas, use cases, and more, via customer and market research, as well as competitive analysis
- Work cross-functionally to refine and build out a repeatable end-to-end GTM motion for North America, including demand-gen and campaign strategies, pipeline conversion strategies, sales motions and strategies, and adoption/expansion strategies
- Align and coordinate efforts across Demand Gen, Field Marketing, Content Marketing, Web Marketing, and Creative
- Anchor and quarterback key integrated pipeline generation campaigns, executing with teams across Marketing and Sales
- Drive sales enablement activities to support the GTM motion and optimize pipe generation and sales productivity
- Collaborate closely with Product Management to influence the product roadmap, drive packaging and pricing, and launch new product capabilities in support of the GTM strategy
What you’ll need to bring:
- Significant and high-trajectory experience with Product Marketing roles in iPaaS or adjacent fields (e.g., API management, data integration, process automation, event streaming, etc)
- Proven track record of owning and driving end-to-end GTM strategies, preferably with pipeline accountability
- Strong analytical skills and a data-driven mindset for decision-making
- Excellent communication and presentation skills, capable of translating complex technical concepts into customer-relevant messages across multiple audience personas
- Ability to work independently and effectively in a fast-paced, startup environment
- Strong leadership qualities with the ability to motivate and inspire teams
Our culture
We believe in a highly collaborative work environment to foster constant development and exchange between teams. We encourage learning, sharing knowledge, and using new technologies to create disruptive ideas - we want to create something great together!At Digibee, we know it's our people who make the difference. We embrace and value diversity and are dedicated to encouraging a supportive and respectful culture in our community.
