Associate Marketing Specialist
Function: MarketingReports to: Manager, Demand GenerationReviewed: 01.2024
Position Summary:
The Associate Marketing Specialist plays a crucial role in supporting the demand generation managers in executing comprehensive integrated marketing campaigns. This role is responsible for collaboration with various internal teams, including marketing operations, content, brand, website, and SEM, to ensure the seamless implementation of campaign strategies and achievement of campaign objectives. Additionally, the Associate Marketing Specialist will contribute to market research efforts to inform and optimize future campaigns.The employee in this role will need to be based in Eastern or Central time zones.
Key Responsibilities:
- Assist in the deployment of digital marketing campaigns, including emails, advertising, and webinars.
- Monitor campaign performance, analyze key metrics, and provide insights for optimization.
- Manage campaign timelines and coordinate deliverables to ensure deadlines are met.
- Collaborate with internal teams, including marketing operations, content, brand, website, and SEM, to facilitate the execution of campaign strategies.
- Serve as a point of contact for internal communication, ensuring clear and consistent messaging across different channels.
- Support demand generation teams in conducting market research to identify trends, gather consumer insights, and benchmark against competitors.
- Assist with the management of vendor and partner relationships.
- Ensure all marketing materials are in line with brand guidelines and industry standards.
Skills and Experience Needed:
- Bachelor's degree in Marketing, Business, or a related field.
- 1-2 years of experience in a marketing role, preferably in a digital marketing capacity
- Strong understanding of marketing channels and techniques.
- Proficiency in marketing automation and analytics tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
- Excellent project management skills with the ability to manage multiple campaigns simultaneously.
- Creative thinker with the ability to develop innovative demand generation strategies.
- Strong written and verbal communication skills.
- Ability to collaborate effectively with cross-functional teams, including sales and marketing.
- Results-oriented with a focus on meeting and exceeding lead generation goals.
Competencies:
- Accountability
- Project Management
- Adaptability
- Business Acumen
- Collaboration
- Problem Solving
- Planning & Organizing
- Customer Focus
- Dealing with Ambiguity
- Creative Thinking
We are currently only hiring in the following states: CT, FL, GA, IL, IN, IA, MA, MI, MS, MO, NE, NJ, NY, NC, OH, OK, PA, TX, WI
About the company:
Boards set the standard for what organizations can achieve. At OnBoard, our board management software helps boards function at a higher level so every organization can make a bigger difference in the world.Launched in 2011, today, OnBoard serves as the board intelligence platform for more than 5,000 organizations and their 12,000 boards and committees in 60 countries worldwide. With customers in higher education, nonprofit, healthcare systems, government, and enterprise business, OnBoard is the leading board management provider.Passageways, doing business as OnBoard, has grown from a class project at Purdue University in West Lafayette, Indiana in 2003 into the world’s leading board management software platform today.
With a recent $100 million investment from JMI Equity and our recent purchase of meeting management software company eSCRIBE, we’re poised to grow to even greater heights.
Diversity Statement - Culture of Togetherness:
At OnBoard, our mission is to encourage and celebrate a culture of togetherness. We acknowledge that uniqueness is powerful, and we welcome, foster, and appreciate all. Diversity, Equity, and Inclusiveness fuel the Pathfinder atmosphere and all our efforts. Our power is in our people and we Pledge 1% to give back to our communities and across the globe. OnBoard is an equal opportunity employer and committed to a diverse and inclusive working environment. OnBoard does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
For individuals with disabilities who would like to request an accommodation please email peopleops@passageways.com.
