Title: Event Marketing Specialist
Function: MarketingReports to: Director, Marketing OperationsReviewed: 07.2024
Position Summary:
As an Event Marketing Specialist, you will be responsible for planning and overseeing a variety of events, including webinars, trade shows, conferences, and virtual events, with the aim of attracting and engaging our target audience. This role requires an understanding of B2B SaaS, event planning, and a knack for organizing and working with a team.
Key Responsibilities:
- Event Planning: Plan and manage all aspects of events, including budgeting, logistics, vendor selection, venue coordination, and event promotion.
- Event Strategy – Work with the Demand Gen team to develop and execute on event marketing strategy to meet goals.
- Audience Engagement: Work with the Demand Gen team to create engaging and interactive event experiences that resonate with attendees and support lead generation efforts.
- Content Development: Collaborate with the content marketing team to create event-related content, including presentations, webinars, and promotional materials.
- Promotion: Coordinate event promotion strategies across multiple channels, including email marketing, social media, and partnerships.
- Registration and Ticketing: Oversee event registration processes and ticketing platforms, ensuring a smooth registration experience for attendees.
- Logistics: Manage event logistics, including booth setup, equipment, signage, and promotional materials.
- Data Analysis: Track and analyze event performance metrics to measure the success of each event and provide insights for future improvements.
- Post-Event Follow-Up: Develop post-event engagement strategies to nurture and convert leads generated from events.
- Budget Management: Manage event budgets effectively, ensuring cost efficiency and ROI.
Skills and Experience Needed:
- Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).
- 2-3 years of experience in event marketing, preferably in the B2B SaaS industry.
- Strong project management skills with the ability to manage multiple events simultaneously.
- Excellent communication and interpersonal skills.
- Creative thinker with the ability to create engaging event experiences.
- Proficiency in event management software and registration platforms.
- Data-driven mindset with the ability to analyze event data and make data-driven decisions.
- Exceptional organizational and time management skills.
- Willingness to travel for on-site events as needed.
- Strong ability to collaborate effectively with cross-functional teams.
Competencies:
- Accountability
- Project Management
- Adaptability
- Business Acumen
- Collaboration
- Problem Solving
- Planning & Organizing
- Customer Focus
- Dealing with Ambiguity
- Creative Thinking
We are currently only hiring in the following states: CT, FL, GA, IL, IN, IA, MA, MI, MS, MO, NE, NJ, NY, NC, OH, OK, PA, TX, WI
About the company:
Boards set the standard for what organizations can achieve. At OnBoard, our board management software helps boards function at a higher level so every organization can make a bigger difference in the world.Launched in 2011, today, OnBoard serves as the board intelligence platform for more than 5,000 organizations and their 12,000 boards and committees in 60 countries worldwide. With customers in higher education, nonprofit, healthcare systems, government, and enterprise business, OnBoard is the leading board management provider.Passageways, doing business as OnBoard, has grown from a class project at Purdue University in West Lafayette, Indiana in 2003 into the world’s leading board management software platform today.
With a recent $100 million investment from JMI Equity and our recent purchase of meeting management software company eSCRIBE, we’re poised to grow to even greater heights.
Diversity Statement - Culture of Togetherness:
At OnBoard, our mission is to encourage and celebrate a culture of togetherness. We acknowledge that uniqueness is powerful, and we welcome, foster, and appreciate all. Diversity, Equity, and Inclusiveness fuel the Pathfinder atmosphere and all our efforts. Our power is in our people and we Pledge 1% to give back to our communities and across the globe. OnBoard is an equal opportunity employer and committed to a diverse and inclusive working environment. OnBoard does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
For individuals with disabilities who would like to request an accommodation please email peopleops@passageways.com.
