WHAT ARE WE ALL ABOUT AT ELEMENT THREE?
Element Three is a full-service agency that bridges the gap for businesses in the dealer distribution model. We go beyond the obvious, bring campaigns to life through big ideas, and explore ways to build brand strategy, tell stories, and develop marketing that really means something.Our business is built to foster growth in people and business so they can change the world. The team at Element Three takes this mission seriously and it is manifest in everything we do. We make good brands great. We are accountable for delivering results on our strategies.
Every single time. What does this mean for you? You will join a team of tenacious, hard-working pros who excel in what they do and lift each other up along the way.SENIOR DIRECTOR OF DIGITAL MARKETINGJOB OVERVIEWAs the Senior Director of Digital Marketing at Element Three, you will be a visionary leader who defines opportunities and develops strategic frameworks to deliver against business goals for our clients, with a particular focus on B2B2B and B2B2C models in the dealer distribution space. You will drive brand transformation in the marketplace and generate demand sustainably, leveraging our full-service agency capabilities from high-level strategy to thorough data collection, comprehensive creative, and media placement and monitoring.You will lead a team of digital marketers, including web technologists, product managers, and paid media planners and buyers, fostering a culture of excellence and innovation.
Your expertise in digital marketing, coupled with your experience in data analytics and marketing technology, will be crucial in developing sophisticated capabilities that position Element Three as a cutting-edge, full-service agency. In essence, you are the champion and spokesperson for digital strategy who provides vision, direction, and innovation to generate growth for both our clients and the agency.AS A SENIOR DIRECTOR OF DIGITAL MARKETING, A TYPICAL WEEK MIGHT LOOK SOMETHING LIKE THIS:
- Lead a strategic planning session with your team to align digital initiatives with a client's marketing objectives.
- Collaborate with a senior account manager to develop a comprehensive go-to-market plan for a key client, integrating digital strategies across multiple channels and addressing the unique challenges of dealer networks.
- Conduct a workshop with a client's C-suite to set appropriate measurements and goals for their digital marketing activities, showcasing your expertise in forecasting ROI and maintaining brand consistency.
- Meet with your direct reports to provide mentorship, address challenges, and ensure the team is delivering high-quality work that drives client success across our key service areas: research, brand strategy & management, performance marketing, media planning & buying, and web & technology.
- Analyze the latest industry trends and emerging technologies in marketing technology and data analytics, then present your findings and recommendations to the Element Three leadership team.
- Review and provide strategic input on a complex marketing technology implementation plan for a major client, focusing on smoothing the separation between OEM and dealer.
- Collaborate with the Senior Digital Product Manager and Senior Media Manager to enhance our data analytics and marketing technology capabilities, ensuring we stay at the forefront of digital innovation and can effectively track and manage leads.
THIS JOB MIGHT BE RIGHT FOR YOU IF:
- You are a visionary leader with a proven track record of driving digital marketing success in agency environments, particularly in B2B2B and B2B2C models.
- You possess deep expertise in digital marketing channels, tactics, and strategies.
- You are solutions-oriented, success-driven, and ambitious. You think strategically and execute tactically.
- You excel at building and leading high-performing teams. You are passionate about developing talent and fostering a culture of innovation.
- You are a master communicator, able to articulate complex digital strategies to both internal teams and C-level clients.
- You have a strong analytical mindset. You leverage data to drive decision-making and demonstrate ROI.
- You are calm under pressure, able to navigate ambiguity, and skilled at managing multiple priorities in a fast-paced environment.
- You are passionate about staying ahead of digital marketing trends and have a keen eye for identifying opportunities to drive growth.
- You embody our brand personality: confident in your expertise, curious about client industries, approachable to team members and clients, logical in your approach, and imaginative in finding solutions.
TO LAND THIS GIG YOU NEED:
- 8-10 years of digital marketing experience, with at least 3-5 years in an agency setting.
- Proven leadership experience with a track record of building and managing successful digital marketing teams.
- Deep expertise in digital marketing channels, including SEO, content marketing, paid media, email marketing, and social media.
- Strong understanding of marketing technology stacks, with hands-on experience in implementing and optimizing mar-tech solutions.
- Proficiency in data analytics and business intelligence tools, with the ability to derive actionable insights from complex datasets.
- Strong business acumen and the ability to align digital initiatives with overall business objectives.
- Excellent client management skills, with experience presenting to and advising C-level executives.
- Experience in one or more of our key industries (recreational vehicles, powersports, commercial vehicles, heavy equipment, marine) is highly desirable.
- Experience developing and executing digital strategies for B2B2B and B2B2C models, particularly in dealer distribution environments is a plus.
HOW YOU WILL BE MEASURED IN THIS ROLE:
- Growth and profitability of the digital marketing department
- Client satisfaction ratings (8+ NPS)
- Team performance and development metrics
- Innovation in digital marketing strategies and technologies
- Retention and growth of key client accounts
Are you ready to lead the charge in digital marketing excellence and drive transformative results for our clients? If so, we want to hear from you. Join Element Three and be part of a team as we reshaping the future of marketing by going beyond the obvious and bringing campaigns to life through big ideas.
